April 2020 Issue

April 2020 Issue2020-04-02T10:12:33-04:00

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April 2020 Articles

Departments

A new franchise concept: Tech-in-a-Truck™

Mobility City offers one-of-a-kind mobile cleaning, repair, rental, and maintenance for wheelchairs, power-chairs, scooters, lift-out chairs, and other mobility aids. It offers its services to hospitals, veterans, seniors, and disabled people of all ages. Their franchisees are supported through training, marketing and a commitment to help them grow. By Rose Mango

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Philosophy of Care: Understanding Why

Looking for the right franchise can be a daunting and complicated task. The growing senior-care industry has created numerous choices for those looking to join. Jake Rankin, CEO and founder of Talem Home Care, advises that buyers take the time to understand why a home-care service was created and what it stands for. By Elice Morgenson

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Fire Your Boss

Prior to opening his first MADabolic franchise, Corbin Jennings worked in the corporate world in areas of business that included forecasting, planning, merchandising and logistics. He often found himself working 10-to-12 hour days, buried in Excel spreadsheets. He knew there had to be a better way. He was determined to take control of his life and financial future. By Mike Grecky

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Features

Leveraging the Most Important Tools of the Trade

Most roofers would likely say that their most valuable tools can be found inside their work truck. Honest Abe Roofing, however, is not your average roofing company, and its most valuable tools come in the form of sales and marketing strategies that have helped fuel its fast-paced expansion through franchising. By Rochelle Miller

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Shop Talk

Unit Economics

Franchisees need to make money. That sounds so simple and obvious; however, not all franchisors have this as their most important guiding principle. The value proposition for a franchisor is their future growth, scalability and sustainability of the business model. By Tom Spadea

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