Alesia Visconti
CEO/Publisher
Alesia is the CEO/Publisher of the Franchise Dictionary Magazine and the CEO of FranServe Inc, the world’s largest franchise consulting & expansion organization. She has 20 years of business experience as a C-level executive driving organizational development and taking companies to the next level, both domestically and internationally. An author, professional speaker, and entrepreneur, her motto in life is “Work hard, play hard, help others, repeat.” She and her team are passionate about helping others achieve their dreams of business ownership through franchising.
Rose Mango
Chief Editor
Rose has a fervor for digital publishing! As the VP of Publishing/Chief Editor at Maine Publishing Corp she established and built five publications. Her extensive digital media experience comes from a long tenure with Yahoo. She launched what became the largest digital fashion magazine in Texas. Her vision for Franchise Dictionary Magazine: “To showcase each franchise and tell their story. We want to provide future franchisees with a clear direction on how to make their dreams come true!”
Joan Winchester
VP of Franchise Expansion
Joan is the VP of Franchise Expansion for Franchise Dictionary Magazine and also for FranServe Inc. Her strength and passion are helping franchise brands grow! With her warm personality and sharp marketing savvy, she is an expert at understanding the needs of brands and providing them solutions. Her initial start in the franchising industry was as a FranServe Franchise Consultant where she helped others attain franchise ownership.
Mary Vinnedge
Senior Editor
Mary Vinnedge has written and edited on business, design, technical, and news topics for more than three decades, and she continues to write a home-products column for Design NJ magazine. Until June 2016, she was a senior editor for SUCCESS, a nationally-circulated magazine that focuses on entrepreneurship and personal development. She has held various editing and writing roles at daily newspapers such as The Dallas Morning News and Charlotte Observer. Vinnedge works from her home in Galveston, Texas.
Rochelle Miller
Staff Writer
As an experienced professional, Rochelle Miller’s career began as a newspaper reporter and includes various assignments at CourtTV, Sirius Radio, and print / online publications. She spent nearly a decade in a managerial writing role within the career transition field where she helped hundreds of executives across a broad range of industries advance their careers and elevate their personal brand. She holds a bachelor’s degree in journalism from Boston University, and lives in New Jersey with her husband and son.
Elice Morgenson
Contributing Writer
Elice Morgenson is a contributing writer for Franchise Dictionary Magazine. She brings with her over 10 years of experience as a content writer. and graphic design. With both journalistic and graphic design training, Elice is a welcomed addition to FDM. Since 2015, she has been one of the lead designers for a global merchandising and tour management company. She has also held the role of advertising designer for Warmbloods Today, a bi-monthly equine magazine. She works from her home in Rochester, New Hampshire.
Kimberly Smith
Creative Director
As our Creative Director, Kim brings years of design experience to the team. She has worked with ad agencies, magazine publishing clients, and an extensive list of national brands and specialty boutiques. Kim uses her passion for design to add that “special touch” to illustrate each of Franchise Dictionary
Magazine’s franchise stories, and ensures that every magazine issue is beautiful! Kim is an exceptionally talented designer and we are thrilled to have her as part of the team. As you flip through our pages, you will see a bit of Kim on every page.
Michele Goitiandia
Senior Executive Coordinator
Michele plays a role in numerous areas of the company in supporting our tremendous growth! Her tenacious, “we can do this” attitude and willingness to jump in wherever needed has become a true asset to the team. Her prior experience includes Sales and Sales Management positions, starting with managing her family’s small business to a nationally top-ranking direct-sales manager to management of a nation-wide virtual sales team. She has trained & managed successful sales teams for 20+ years. Throughout her career she has found her niche in organizing, working with, motivating and helping others achieve their success.
Alesia Visconti
CEO/Publisher
Alesia is the CEO/Publisher of the Franchise Dictionary Magazine and the CEO of FranServe Inc, the world’s largest franchise consulting & expansion organization. She has 20 years of business experience as a C-level executive driving organizational development and taking companies to the next level, both domestically and internationally. An author, professional speaker, and entrepreneur, her motto in life is “Work hard, play hard, help others, repeat.” She and her team are passionate about helping others achieve their dreams of business ownership through franchising.
Rose Mango
Chief Editor
Rose has a fervor for digital publishing! As the VP of Publishing/Chief Editor at Maine Publishing Corp she established and built five publications. Her extensive digital media experience comes from a long tenure with Yahoo. She launched what became the largest digital fashion magazine in Texas. Her vision for Franchise Dictionary Magazine: “To showcase each franchise and tell their story. We want to provide future franchisees with a clear direction on how to make their dreams come true!”
Joan Winchester
VP of Franchise Expansion
Joan is the VP of Franchise Expansion for Franchise Dictionary Magazine and also for FranServe Inc. Her strength and passion are helping franchise brands grow! With her warm personality and sharp marketing savvy, she is an expert at understanding the needs of brands and providing them solutions. Her initial start in the franchising industry was as a FranServe Franchise Consultant where she helped others attain franchise ownership.
Mary Vinnedge
Senior Editor
Mary Vinnedge has written and edited on business, design, technical, and news topics for more than three decades, and she continues to write a home-products column for Design NJ magazine. Until June 2016, she was a senior editor for SUCCESS, a nationally-circulated magazine that focuses on entrepreneurship and personal development. She has held various editing and writing roles at daily newspapers such as The Dallas Morning News and Charlotte Observer. Vinnedge works from her home in Galveston, Texas.
Rochelle Miller
Staff Writer
As an experienced professional, Rochelle Miller’s career began as a newspaper reporter and includes various assignments at CourtTV, Sirius Radio, and print / online publications. She spent nearly a decade in a managerial writing role within the career transition field where she helped hundreds of executives across a broad range of industries advance their careers and elevate their personal brand. She holds a bachelor’s degree in journalism from Boston University, and lives in New Jersey with her husband and son.
Elice Morgenson
Contributing Writer
Elice Morgenson is a contributing writer for Franchise Dictionary Magazine. She brings with her over 10 years of experience as a content writer. and graphic design. With both journalistic and graphic design training, Elice is a welcomed addition to FDM. Since 2015, she has been one of the lead designers for a global merchandising and tour management company. She has also held the role of advertising designer for Warmbloods Today, a bi-monthly equine magazine. She works from her home in Rochester, New Hampshire.
Kimberly Smith
Creative Director
As our Creative Director, Kim brings years of design experience to the team. She has worked with ad agencies, magazine publishing clients, and an extensive list of national brands and specialty boutiques. Kim uses her passion for design to add that “special touch” to illustrate each of Franchise Dictionary Magazine’s franchise stories, and ensures that every magazine issue is beautiful! Kim is an exceptionally talented designer and we are thrilled to have her as part of the team. As you flip through our pages, you will see a bit of Kim on every page.
Michele Goitiandia
Senior Executive Coordinator
Michele plays a role in numerous areas of the company in supporting our tremendous growth! Her tenacious, “we can do this” attitude and willingness to jump in wherever needed has become a true asset to the team. Her prior experience includes Sales and Sales Management positions, starting with managing her family’s small business to a nationally top-ranking direct-sales manager to management of a nation-wide virtual sales team. She has trained & managed successful sales teams for 20+ years. Throughout her career she has found her niche in organizing, working with, motivating and helping others achieve their success.