Alesia Visconti
CEO/Publisher
Alesia is the CEO/Publisher of the Franchise Dictionary Magazine and the CEO of FranServe Inc, the world’s largest franchise consulting & expansion organization. She has 20 years of business experience as a C-level executive driving organizational development and taking companies to the next level, both domestically and internationally. An author, professional speaker, and entrepreneur, her motto in life is “Work hard, play hard, help others, repeat.” She and her team are passionate about helping others achieve their dreams of business ownership through franchising.
Rose Mango
Chief Editor
Rose has a fervor for digital publishing! As the VP of Publishing/Chief Editor at Maine Publishing Corp she established and built five publications. Her extensive digital media experience comes from a long tenure with Yahoo. She launched what became the largest digital fashion magazine in Texas. Her vision for Franchise Dictionary Magazine: “To showcase each franchise and tell their story. We want to provide future franchisees with a clear direction on how to make their dreams come true!”
Kimberly Smith
Creative Director
As our Creative Director, Kim brings years of design experience to the team. She has worked with ad agencies, magazine publishing clients, and an extensive list of national brands and specialty boutiques. Kim uses her passion for design to add that “special touch” to illustrate each of Franchise Dictionary
Magazine’s franchise stories, and ensures that every magazine issue is beautiful! Kim is an exceptionally talented designer and we are thrilled to have her as part of the team. As you flip through our pages, you will see a bit of Kim on every page.
Joan Winchester
VP of Franchise Expansion
Joan is the VP of Franchise Expansion for Franchise Dictionary Magazine and also for FranServe Inc. Her strength and passion are helping franchise brands grow! With her warm personality and sharp marketing savvy, she is an expert at understanding the needs of brands and providing them solutions. Her initial start in the franchising industry was as a FranServe Franchise Consultant where she helped others attain franchise ownership.
Rochelle Miller
Senior Editor
As an experienced professional, Rochelle Miller’s career began as a newspaper reporter and includes various assignments at CourtTV, Sirius Radio, and print / online publications. She spent nearly a decade in a managerial writing role within the career transition field where she helped hundreds of executives across a broad range of industries advance their careers and elevate their personal brand. She holds a bachelor’s degree in journalism from Boston University, and lives in New Jersey with her husband and son.
Brianna Bohn
Copy Editor / Proofreader
As a copy editor at Franchise Dictionary Magazine, Brianna collaborates with staff writers to ensure well-written articles that truly showcase all that franchises have to offer. She has eight years of experience as co-writer and copy editor. Her attention to detail and commitment to helping others improve their writing act as a strong foundation for her proofreading efforts.
Lisa Ocker
Copy Editor/ Proofreader
Lisa Ocker is an award-winning writer and editor whose three decades of experience includes stints at the helm of national and regional magazines, including SUCCESS magazine, a national magazine that focuses on entrepreneurship. She also has worked as a newspaper reporter and freelance writer.
Cindy Charette
Staff Writer
Cindy has always had a love for entrepreneurship which, along with her background in HR and Recruiting, is what led to the creation of her own business as a Certified Franchise Consultant. Also an avid reader, Cindy found that as a busy mother of five, reading a quick magazine article when time allowed was a must. Now she is combining all of her experiences by writing articles in the area where she is most passionate, for Franchise Dictionary Magazine.
Elice Morgenson
Staff Writer
As a staff writer and copy editor for Franchise Dictionary Magazine, Elice Morgenson brings with her over 10 years of experience as a content writer and graphic design. With both journalistic and graphic design background, Elice has held the role of advertising designer for Warmbloods Today, a bi-monthly equine magazine. She has also been one of the lead designers for a global merchandising and tour management company.
Nancy E. Williams
Staff Writer
Nancy E. Williams is Founder and President of NValuable Franchise Consulting, Inc. Her firm specializes in helping women and minorities fulfill their dream of owning their own business through franchising. After graduating from UCLA, she started a record label and had a lucrative 14-year career in management at Sprint. In addition to being a Staff Writer for Franchise Dictionary Magazine, Nancy is a Content Contributor for Black Enterprise Magazine, an international publication.
Michele Goitiandia
Senior Executive Coordinator
Michele plays a role in numerous areas of the company in supporting our tremendous growth! Her tenacious, “we can do this” attitude and willingness to jump in wherever needed has become a true asset to the team. Her prior experience includes Sales and Sales Management positions, starting with managing her family’s small business to a nationally top-ranking direct-sales manager to management of a nation-wide virtual sales team. She has trained & managed successful sales teams for 20+ years. Throughout her career she has found her niche in organizing, working with, motivating and helping others achieve their success.
Jessica Jones
Staff Writer
Jessica launched her career in journalism at a New York City daily newspaper more than 20 years ago. After working a general news beat, she covered fashion and wrote features before embarking on a freelance writing career. Her byline has appeared in a range of regional and national publications and she has written about everything from small business development to corporate commerce. She lives in Staten Island, NY with her husband and three children.
Lizzy Yeserski
Staff Writer
Elizabeth (Lizzy) Yeserski is a freelance writer, publisher, and editorial consultant helping local businesses find their voices and grow their brands. Through previous marketing and ad sales roles, she worked closely with high-level clients such as Gillette, Nivea, and General Motors Mediaworks. Lizzy wrote and published her first book, Kids Tell All: How Superhero Dads Can Be Even Better Husbands, in 2019, and hopes to one day finish her Hallmark Christmas novel. She lives in New Jersey with her husband, three sons, and two dogs.
Alesia Visconti
CEO/Publisher
Alesia is the CEO/Publisher of the Franchise Dictionary Magazine and the CEO of FranServe Inc, the world’s largest franchise consulting & expansion organization. She has 20 years of business experience as a C-level executive driving organizational development and taking companies to the next level, both domestically and internationally. An author, professional speaker, and entrepreneur, her motto in life is “Work hard, play hard, help others, repeat.” She and her team are passionate about helping others achieve their dreams of business ownership through franchising.
Rose Mango
Chief Editor
Rose has a fervor for digital publishing! As the VP of Publishing/Chief Editor at Maine Publishing Corp she established and built five publications. Her extensive digital media experience comes from a long tenure with Yahoo. She launched what became the largest digital fashion magazine in Texas. Her vision for Franchise Dictionary Magazine: “To showcase each franchise and tell their story. We want to provide future franchisees with a clear direction on how to make their dreams come true!”
Kimberly Smith
Creative Director
As our Creative Director, Kim brings years of design experience to the team. She has worked with ad agencies, magazine publishing clients, and an extensive list of national brands and specialty boutiques. Kim uses her passion for design to add that “special touch” to illustrate each of Franchise Dictionary Magazine’s franchise stories, and ensures that every magazine issue is beautiful! Kim is an exceptionally talented designer and we are thrilled to have her as part of the team. As you flip through our pages, you will see a bit of Kim on every page.
Joan Winchester
VP of Franchise Expansion
Joan is the VP of Franchise Expansion for Franchise Dictionary Magazine and also for FranServe Inc. Her strength and passion are helping franchise brands grow! With her warm personality and sharp marketing savvy, she is an expert at understanding the needs of brands and providing them solutions. Her initial start in the franchising industry was as a FranServe Franchise Consultant where she helped others attain franchise ownership.
Rochelle Miller
Senior Editor
As an experienced professional, Rochelle Miller’s career began as a newspaper reporter and includes various assignments at CourtTV, Sirius Radio, and print / online publications. She spent nearly a decade in a managerial writing role within the career transition field where she helped hundreds of executives across a broad range of industries advance their careers and elevate their personal brand. She holds a bachelor’s degree in journalism from Boston University, and lives in New Jersey with her husband and son.
Brianna Bohn
Copy Editor / Proofreader
As a copy editor at Franchise Dictionary Magazine, Brianna collaborates with staff writers to ensure well-written articles that truly showcase all that franchises have to offer. She has eight years of experience as co-writer and copy editor. Her attention to detail and commitment to helping others improve their writing act as a strong foundation for her proofreading efforts.
Lisa Ocker
Copy Editor / Proofreader
Lisa Ocker is an award-winning writer and editor whose three decades of experience includes stints at the helm of national and regional magazines, including SUCCESS magazine, a national magazine that focuses on entrepreneurship. She also has worked as a newspaper reporter and freelance writer.
Cindy Charette
Staff Writer
Cindy has always had a love for entrepreneurship which, along with her background in HR and Recruiting, is what led to the creation of her own business as a Certified Franchise Consultant. Also an avid reader, Cindy found that as a busy mother of five, reading a quick magazine article when time allowed was a must. Now she is combining all of her experiences by writing articles in the area where she is most passionate, for Franchise Dictionary Magazine.
Elice Morgenson
Staff Writer
As a staff writer and copy editor for Franchise Dictionary Magazine, Elice Morgenson brings with her over 10 years of experience as a content writer and graphic design. With both journalistic and graphic design background, Elice has held the role of advertising designer for Warmbloods Today, a bi-monthly equine magazine. She has also been one of the lead designers for a global merchandising and tour management company.
Nancy E. Williams
Staff Writer
Nancy E. Williams is Founder and President of NValuable Franchise Consulting, Inc. Her firm specializes in helping women and minorities fulfill their dream of owning their own business through franchising. After graduating from UCLA, she started a record label and had a lucrative 14-year career in management at Sprint. In addition to being a Staff Writer for Franchise Dictionary Magazine, Nancy is a Content Contributor for Black Enterprise Magazine, an international publication.
Michele Goitiandia
Senior Executive Coordinator
Michele plays a role in numerous areas of the company in supporting our tremendous growth! Her tenacious, “we can do this” attitude and willingness to jump in wherever needed has become a true asset to the team. Her prior experience includes Sales and Sales Management positions, starting with managing her family’s small business to a nationally top-ranking direct-sales manager to management of a nation-wide virtual sales team. She has trained & managed successful sales teams for 20+ years. Throughout her career she has found her niche in organizing, working with, motivating and helping others achieve their success.
Jessica Jones
Staff Writer
Jessica launched her career in journalism at a New York City daily newspaper more than 20 years ago. After working a general news beat, she covered fashion and wrote features before embarking on a freelance writing career. Her byline has appeared in a range of regional and national publications and she has written about everything from small business development to corporate commerce. She lives in Staten Island, NY with her husband and three children.
Lizzy Yeserski
Staff Writer
Elizabeth (Lizzy) Yeserski is a freelance writer, publisher, and editorial consultant helping local businesses find their voices and grow their brands. Through previous marketing and ad sales roles, she worked closely with high-level clients such as Gillette, Nivea, and General Motors Mediaworks. Lizzy wrote and published her first book, Kids Tell All: How Superhero Dads Can Be Even Better Husbands, in 2019, and hopes to one day finish her Hallmark Christmas novel. She lives in New Jersey with her husband, three sons, and two dogs.