Honest Abe Roofing

30 06, 2021

Honest Abe Roofing: A Recession-proof Business Model

2021-06-30T18:54:28-04:00June 30th, 2021|Tags: , , , |

Honest Abe Roofing has been installing, repairing and maintaining residential roofs across the country since 2005. Officials with the Indiana-based franchise take pride in it being a recession-proof business that’s part of the essential home-improvement sector. By Jessica Jones


30 05, 2021

Honest Abe Roofing: Video-based Online Training System Upgrade

2021-05-30T19:42:22-04:00May 30th, 2021|Tags: , , , |

According to the executives at Honest Abe Roofing, research shows that a video-based training platform leads to an 80% higher retention rate than workbooks alone. So, in addition to a two-week inauguration period, the Indiana-based franchise has been using a digital platform filled with 1,000 hours of video to train its franchisees since its inception in 2005. By Jessica Jones


30 04, 2021

Honest Abe Roofing: Outgrowing a Career and Finding the Right Fit

2021-04-30T18:04:28-04:00April 30th, 2021|Tags: , , |

For more than 14 years, Kevin Koelsch worked as a specialty contractor, installing interior finishes and industrial insulation for corporate clients. It was a career he once enjoyed but eventually outgrew. With no solid path forward, Koelsch began to explore other options. By Jessica Jones


27 02, 2021

Honest Abe Roofing: Busy Season: 365 Days Per Year

2021-02-27T21:25:55-05:00February 27th, 2021|Tags: , , , |

An upgraded bathroom, fresh landscaping or a new in-ground pool may top a homeowner’s wish list. Economic good fortune, however, is usually what dictates what items are “needs” and which are “wants,” so some home-improvement dreams do not always become reality. By Rochelle Miller


1 09, 2020

New Seamless Roofing Machine Unveiled

2020-09-01T00:19:08-04:00September 1st, 2020|Tags: , , |

In 2017, executives at Honest Abe Roofing started working on a proprietary machine that would produce their custom steel shingles onsite. After devising and then perfecting this revolutionary machine to meet the company’s installation needs, the Indiana-based franchise is now set to unveil the machine on its job sites across the country. By Jessica Jones


31 05, 2020

Mobility Means Freedom

2020-05-31T22:33:43-04:00May 31st, 2020|Tags: , , , , |

If manning a brick-and-mortar operation for long hours does not fit your dream of business ownership, don’t be discouraged. As many franchise owners can attest, you don’t have to be tied to a storefront or an office to generate revenue, and customers don’t always have to come to you. By Rochelle Miller


30 04, 2020

Freedom and Success: Honest Abe Roofing

2020-05-12T15:06:59-04:00April 30th, 2020|Tags: , , , |

Being handy was never one of Clay Cain’s attributes. “I was the guy that if I had an issue, I called the handyman to come to fix it,” said Cain, the owner of a successful roofing business. “I never got on a roof and didn’t like the height thing.”  By Rochelle Miller


31 03, 2020

Leveraging the Most Important Tools of the Trade

2020-04-07T12:26:56-04:00March 31st, 2020|Tags: , , , , |

Most roofers would likely say that their most valuable tools can be found inside their work truck. Honest Abe Roofing, however, is not your average roofing company, and its most valuable tools come in the form of sales and marketing strategies that have helped fuel its fast-paced expansion through franchising. By Rochelle Miller