Two of the hottest industries today are senior care and medical care. This will likely stay the norm for the next decade, if not longer. By Dawn Abbamondi
Two of the hottest industries today are senior care and medical care. This will likely stay the norm for the next decade, if not longer.
Let’s start with today’s seniors. They are continuing to live longer, and they want to stay in their homes as long as possible. Sometimes, though, they need help.
If only caring was enough. In reality, it isn’t. It takes more than just a caring and thoughtful attitude to help an aging parent or grandparent live safe, happy, and healthy at home.
For these seniors, their children are grown and mature, but they might not live nearby, are probably working full time and, in fact, still raising their own kids. They are being pulled by two generations and stressed out by the demands of both. They need help, too.
Certified-nursing assistants, home-health aides, and health-care professionals are the front-line people who can help. While they are ready, willing, and able, they need people like you; they need an aspiring business owner to lead them. As an owner of your own senior care franchise, you are the one to inspire and support them, connecting these two groups of people.
The influx of brands that have franchised provides guidance and support for aspiring business owners who want to do more than just care.
In addition to senior care, medical-care franchises are responding to a changing healthcare system that has created more demand for non-hospital based medical care. Also, ancillary medical practices such as eye care, hearing centers, and chiropractic services are in demand.
All of these are growing business options for aspiring franchise owners.
As franchise brands stay in tune with customer demand, more entrepreneurial business owners are needed to serve the local community. As you start up your senior- or medical-care business, you’ll benefit from the right leadership, marketing, and branding support from your franchisor. Look and compare your options, choose a brand with similar values and culture. Then, be proud to say that you’re doing more than just care.
– Dawn Abbamondi
Dawn Abbamondi, Director of Brand Development & Marketing at SMB Franchise Advisors, has over 20 years of extensive franchising experience in the coffee, food, convenience, gift and floral industries. Dawn leads the areas of marketing, social media, public relations, web development and lead generation. Contact her at 215-370-7998 or Dawn@SMBFranchising.com. Visit SMBFranchising.com.