Springboard Reboot Virtual Event for Emerging & (Re)Emerging Franchisors. Broadcasting LIVE / September 21-23, 2020 / Free Registration. It’s time to get some much-needed face-to-face (or, screen-to-screen) with each other by attending the Springboard REBOOT Virtual Event. No social distancing is required in this virtual event. It’s face-to-face virtually, which is so needed today. By Rose Mango
Franchising is no longer a man’s world. As of 2019, women own or co-own over 35% of the franchise outlets in the U.S. – around 265,000 – according to the Franchise Business Review research firm. And in some industries, such as interior decorating, they far outnumber their male counterparts. A June 2018 Forbes article reported that back in 1995, the proportion of women-owned franchises was less than ten percent. By Sherri Wehner
Millennials are often described in popular culture as “entitled, unambitious, lazy.” But to Alesia Visconti, chief executive officer and president of FranServe, Inc., the world’s largest franchise consulting and expansion organization, they are none of those. She sees them instead as an entrepreneurial generation poised to take the business world by storm. By Rochelle Miller
Beth Trivett honored with prestigious award at ComForCare’s annual franchise conference
DETROIT — ComForCare Home Care, a franchised provider of in-home caregiving services, announced their Caregiver of the Year at the company’s national conference. Beth Trivett, a ComForCare caregiver in Hendersonville, TN, was awarded the 2019 Caregiver of the Year from over 125 nominations.
“Beth represents the gold standard of our ComForCare values,” said Mike Sluder, franchise owner of ComForCare in Hendersonville — a suburb of Nashville. “She is attentive, caring, efficient and confident in her abilities, which all make her a superior caregiver. The families she cares for trust her unconditionally. There is no value you can put on her heart and compassion for others.”
Through this award, Beth was recognized for her years of extraordinary commitment, hard work and dedication. She consistently goes above and beyond for her clients, while also juggling caring for her own family at home. She is particularly sensitive to caring for clients at the end of their life and supporting the family during that difficult time.
“Caregivers are the heart of the ComForCare franchise system across the U.S. and Canada,” said Mark Armstrong, founder and president of ComForCare and At Your Side Franchise Systems. “And it’s stories like this one that remind us why caregivers are so important. We are honored to have Beth as a part of our ComForCare team and recognize the impact she has had on so many lives.”
ComForCare of Hendersonville provides home care to the area’s older residents and those who are disabled or recovering from injuries or surgery. Services include companionship, personal care, mobility assistance, medication reminders and more. The Hendersonville office is also DementiaWise®-certified, meeting the corporate office’s high standards for dementia education and caregiving excellence. DementiaWise is also recognized by the Alzheimer’s Association for incorporating the evidenced-based Dementia Care Practice Recommendations in the following topic areas: Alzheimer’s and dementia, person-centered care, assessment and care planning, activities of daily living, and behaviors and communication.
Beth has been with ComForCare of Hendersonville since 2013 and is part of one of the fastest-growing franchise business sectors in the country. According to the U.S. Census Bureau, the number of people 65 and older is expected to increase to 55 million in 2020, and demand for businesses like ComForCare will continue to increase as people prefer to age in place.
ComForCare is a premier provider of in-home caregiving services with nearly 200 independently-owned and operated locations in the U.S. and Canada helping older adults live independently in their own homes. ComForCare is committed to helping people live their best life possible and offers special programs for people with Alzheimer’s disease and other forms of dementia. Founded in 1996, ComForCare was acquired by private equity firm The Riverside Company in 2017 and now is part of Best Life Brands, which has plans for continued expansion of service brands across the continuum of care for aging adults. ComForCare operates as At Your Side Home Care in Houston. For more information, visit www.comforcare.com.
It’s a Process
Franchising is about following a winning formula
by Don Clayton
Certified Franchise Consultant
I recently had a conversation with a young woman interested in owning a franchise. She was excited, friendly, joyful, and asked great questions. But once I began explaining the next steps in franchising, the conversation took a turn.
She quickly informed me that she didn’t operate that way and we’d do things her way. To her, the process is just like buying a car. The salesman needs to bow to her requests. That makes sense, right? It does when you’re buying a car, but not when you’re investing in a franchise.
After I explained that there are standard operating procedures to follow, she responded by standing her ground. Needless to say, she’s now looking for her next W-2 job.
A business in a box
Investors do not buy a franchise the same way they purchase a car or any other product. Franchises are awarded, not sold. The woman in my example is a nonconforming individual, and this type of person goes against everything in franchising. A franchise is a business in a box. For the most part, all of the kinks, errors, trials, and models have been hashed out and neatly packaged together. If someone wants to reinvent years of trial and error, that person should do so, but not through the franchise system.
The people best-suited to own franchises are open-minded life learners who are adaptable and follow instructions. Highly successful franchisees let the system work while incorporating their unique personalities into the business to make it their own.
The benefits of franchising
Franchisees enjoy the rewards of countless hours (sometimes years) of blood, sweat, tears, trial, error, money, and other sacrifices that someone else endured in order to make this opportunity available. Investing in a franchise allows one to jump right in, learn, follow protocol, make money, and have fun.
Don Clayton has spent more than 15 years helping others achieve their dream of business ownership. Starting as a franchise consultant for FranServe in 2001, he quickly became a top producer. His passion for the business led Don to the position of VP of Talent Acquisition, where he is committed to recruiting successful candidates. Contact Don at firstname.lastname@example.org or 919-777-0178.
FirstLight Home Care’s national network of franchises earns exceptional overall rating in 2018
CINCINNATI — FirstLight Home Care, a leading provider of non-medical home care, has released its annual client satisfaction survey results for 2018. The report found that the company’s national network of franchise locations earned an exceptional score in overall client satisfaction with an average rating of 4.7 stars out of 5.
FirstLight has a proven commitment to client satisfaction. The company conducts live phone interviews with its current clients every quarter through independent third-party research firm Infosurv. The quarterly results are then rolled up into an annual client satisfaction star rating, which is based on a five-point scale. Consistent with FirstLight’s Culture of Care, Infosurv conducts these surveys to gather honest, unbiased feedback in specific areas, including quality of care, communication and responsiveness and overall satisfaction. Clients are also given the opportunity to provide feedback in areas where FirstLight excels, as well as areas where the company should improve.
Non-medical home care provides the support people need to live independently in their homes. Traditionally, home care providers focus services exclusively on older adults who are aging in place. But FirstLight also delivers services to adults with disabilities; those recovering from illness, injury or surgery; new and busy mothers; and anyone 18 or older who needs assistance managing daily activities.
The home care segment is experiencing significant growth, making superior client satisfaction a critical component in helping consumers make the most informed decisions about home care services. Regularly surveying clients and considering their feedback is the first step toward achieving the goal of providing exceptional care.
Since opening its first franchise location in 2010, FirstLight Home Care has experienced steady growth and is now serving or in the process of serving clients in more than 250 locations in 34 states throughout the U.S. FirstLight provides Personal Care and Companion Care Services, as well as specialty services, such as Dementia Care, Respite Care, Veteran Care, Disability Care and Travel Companion Programs.
About FirstLight Home Care
FirstLight Home Care is a leading provider of non-medical home care, helping individuals in more than 30 states achieve the quality of life they deserve. The company has set a new standard in home care by creating an unmatched Culture of Care that drives industry-leading client and employee satisfaction. FirstLight is a lifeline not only for seniors, but for people recovering from illness, injury or surgery; adults with disabilities; new and busy mothers; and anyone over the age of 18 who needs extra assistance. Care can be provided at private residences, as well as independent and assisted living communities. Visit www.FirstLightHomeCare.com.
– Company changes name from Dwyer Group to Neighborly
– Acquired by private equity firm Harvest Partners, LP
– Acquired two new brands: Real Property Management and Mosquito Joe
WACO, Texas — Neighborly®, the world’s largest franchisor of home service brands, celebrated another milestone year in 2018.
In June, the company announced The Riverside Company’s sale of Neighborly to new private equity partner Harvest Partners, LP. Neighborly also completed two acquisitions, Real Property Management and Mosquito Joe. This brings the total number of service brands under the Neighborly umbrella to 20.
Neighborly grew to a total of nearly 3,600 franchisees across nine countries in 2018. The company sold a total of 325 new franchise units across its brands. In addition, the company’s annual systemwide sales reached a total of $2 billion.
“This past year was a period of transformation and growth for Neighborly,” said Mike Bidwell, President and CEO of Neighborly. “We changed our company name after 37 years from Dwyer Group to Neighborly, completed three major acquisition deals, and put our company on a new growth trajectory. We are thankful for our amazing corporate team and franchisees who make it all possible. We look forward to continued growth in the years to come.”
Other highlights for the year included:
- The launch of The Neighborly Project, an initiative to honor a veteran with complimentary home repair services.
- The introduction of GetNeighborly.com version 2.0, which updated the company’s website platform that provides a one stop shop for all consumers’ home service needs.
- Inclusion in top industry rankings, such as Entrepreneur magazine’s Franchise 500, Top Franchises for Veterans, Fastest Growing Franchises, Top Brands and Best Franchises for Any Budget; Military Times‘ Best for Vets; Franchise Gator‘s Top 100; Forbes America‘s Best and Worst Franchises to Buy; and Franchise Business Review‘s Top Franchise Opportunities.
“As we move forward, Neighborly will continue to grow and flourish in new ways we never thought possible,” Bidwell added. “I look forward to seeing how the successes of 2018 impact the future of Neighborly and its brands in this new year.”
Neighborly is a holding company of 21 service brands, focused on repairing, maintaining and enhancing consumers’ homes and businesses. The company operates online platforms that connect consumers to service providers in their local communities that meet their rigorous standards as a franchisor across 14 service categories at www.getneighborly.com in the United States and www.getneighbourly.ca in Canada. The company was founded in 1981 as Dwyer Group and is based in Waco, Texas. More information about Neighborly/Neighbourly, and its franchise concepts, is available at www.NeighborlyBrands.com.
Sign, Graphics and Visual Communications Franchisor Adds Virtual Sales Assistant Software System-wide to Support Franchisees
CARROLLTON, Texas — FASTSIGNS International, Inc., franchisor of FASTSIGNS®, the leading sign, graphics and visual communications franchise, announced today its partnership with Click2Sell, an online platform created to simplify, automate, and personalize the process for sales professionals performing business-to-business sales.
“Click2Sell’s software was designed with the small business owner in mind, and its capabilities have been proven to not only allow employees the time to focus on more important tasks, but also to generate quality leads that convert into tangible sales,” said Mark Jameson, EVP of Franchise Support and Development, FASTSIGNS International, Inc. “Individual franchisee success is how we determine our overall brand success at FASTSIGNS, and by implementing this new program we strive to uphold our commitment to deliver the most quality resources for the franchisees throughout our FASTSIGNS system.”
Click2Sell is a web-based application created for B2B sales professionals by B2B sales professionals. Its proprietary reply actions and email send algorithms were designed to help sales professionals drive sales by serving as a virtual assistant.
“The initial results for FASTSIGNS have been some of the best we’ve seen yet,” said Amy Barcus, founding partner of Click2Sell. “Our purpose is to help FASTSIGNS re-engage with repeat customers and find new customers daily, keeping the brand top-of-mind with thousands of prospects in each market. We’re very excited about this partnership and look forward to all we can accomplish as our relationship continues to evolve.”
FASTSIGNS is known in the industry for equipping its franchisees with tools vital to securing the ongoing success of each individual location. In 2018, FASTSIGNS announced the launch of its partnership with 1HUDDLE, a workforce-training platform that converts unique training content into science-backed, quick-burst training games that are proven to accelerate workforce productivity. Additionally, FASTSIGNS announced the launch of a special incentive for first responders, including paramedics, emergency medical technicians, police officers, sheriffs, and firefighters, which includes a 50-percent reduction on the franchise fee — a savings of $23,750. As part of the International Franchise Association’s (IFA) VetFran program, FASTSIGNS also offers veterans this special incentive. FASTSIGNS is proud to be the only franchisor in its segment to offer a development incentive specifically to first responders and veterans.
FASTSIGNS International, Inc. was ranked the #1 franchise opportunity in its category and 95 overall on Entrepreneur magazine’s 2019 Franchise 500®, the world’s first, best and most comprehensive franchise ranking. Acknowledged by entrepreneurs and franchisors as a top competitive tool of measurement, the Franchise 500® recognizes FASTSIGNS, the only sign, graphics, and visual communications franchise to be recognized in the top 100, for its exceptional performance in areas including financial strength and stability, growth rate and brand power. FASTSIGNS also has been recognized for its franchisee satisfaction by being named a World Class Franchise by the Franchise Research Institute for five consecutive years and has been ranked by Franchise Business Review as one of the “Best of the Best” for franchisee satisfaction for the last 10 years. Additionally, FASTSIGNS also was named to Franchise Business Review’s “Innovative Franchises” list in 2017 and a “Best-in-Category” franchise by Franchise Business Review in 2018. The Canadian Franchise Association (CFA) recently recognized FASTSIGNS International, Inc. with a special six-year Franchisees’ Choice designation for its strong relationship with Canadian franchisees, as well as extensive franchisee training and support.
FASTSIGNS International, Inc. is the largest sign and visual communications franchisor in North America, and is the worldwide franchisor of over 700 independently owned and operated FASTSIGNS® centers in nine countries including the U.S., Canada, England, Saudi Arabia, UAE, Grand Cayman, Mexico, Chile, and Australia (where centers operate as SIGNWAVE®).
FASTSIGNS locations provide comprehensive sign and visual graphic solutions to help companies of all sizes and across all industries attract more attention, communicate their message, sell more products, help visitors find their way and extend their branding across all of their customer touch points including décor, events, wearables and marketing materials. Learn more about sign and visual graphic solutions or find a location at fastsigns.com. Follow the brand on Twitter @FASTSIGNS, Facebook at facebook.com/FASTSIGNS or LinkedIn: www.linkedin.com/company/fastsigns.