franchise industry

31 05, 2022

Boulder Designs: Fathers Shaping the Future

2022-05-31T23:36:42-04:00May 31st, 2022|Tags: , , , |

Over 25 years ago, Butch Mogavero, CEO of Boulder Designs, crossed paths with a man who changed his life. Mogavero shared how he made a lifelong friend and gained a mentor while working at one of the world’s largest franchising companies, The Dwyer Group®, Inc., now Neighborly®. By  Heidi Lubrani


30 09, 2021

Women Have a Tremendous Impact in the Franchise Industry!

2021-09-30T19:17:48-04:00September 30th, 2021|Tags: , , , |

Each year, we reach out to you, our readers, and ask you to nominate a woman franchisor who has gone above and beyond her business’s expectations and has inspired you the most. This year, results left us awestruck. We had more nominations than ever before!


31 07, 2021

FranServe: Franchise Consulting: A Low-cost, High-return Opportunity

2021-07-31T20:53:42-04:00July 31st, 2021|Tags: , , , , |

If you’re looking to invest in a franchise, the opportunities are endless: food service, home repair, automotive, fitness, and even education, are just a few of the myriad of choices that potential business owners face when entering this multifaceted market. By Jessica Jones


2 05, 2019

Building Relationships

2019-05-03T15:28:02-04:00May 2nd, 2019|Tags: , , , , , |

Building Relationships

Marketing your business at a local level

by Jessica Melendez
Certified Franchise Consultant

Relationships are the heart and soul of a business and crucial to its survival. In your community, you’ll have business relationships with customers, referral partners, employees, vendors, networking communities, financial institutions, cleaning crews, and more. The list can go on and on based on who comes in contact with your business in any way. These are two-way relationships with each party desiring to help each other achieve the highest level of success. No matter how big or small their role is, all of these relationships take part in building your empire, and these relationships need to be fed.


As an example, let’s examine how Dryer Vent Squad franchisees use relationship-building in their local marketing.

First it’s worth noting that I own Dryer Vent Squad along with entrepreneur Leo Goldberger. Our partnership began with a relationship we formed while working together in the franchise industry.

A pro at social media, Goldberger uses it to strengthen the Dryer Vent Squad brand. Social media is a great way to tell a brand’s story, form bonds, loyalty, and a network within your community. Followers tend to feel connected with you, and gain an inside look into your business. Our franchisees use social media to advertise, run promotions and post pictures of jobs, their crew and community events they attend.

A big part of our business-to-business (B2B) success has been in building relationships with referral partners such as hotel associations, apartment associations, property managers, appliance repair companies, and dryer retailers. All of these partners can refer business our way and, in turn, we can refer business to them or sponsor their events. These types of relationships are not one-sided—there’s give-and take and we work together to support each other.

Dryer Vent Squad franchisees partner with local fire departments to raise awareness about fire safety. Dryer fires are the leading cause of household fires and education on the dangers of clogged dryer vents is vital for saving lives and property. In this case, the relationship works because both parties have a vested interest in the safety of the community and its residents.

Relationships empower you to aggressively try new things that will help you and your business evolve and learn continuously. Take care of them and keep your eye out for opportunities to build new ones.

Jessica Melendez

A trainer and mentor for FranServe, Inc., the world’s largest franchise consulting firm, and the CEO of WestStar Franchise Group, Jessica Melendez coaches and educates prospective franchise owners and helps them find businesses that align with their personal and professional ambitions. As a franchisor and president of Dryer Vent Squad, Melendez has first-hand experience in all aspects of franchising, which makes her an excellent resource for prospective franchisees. Contact Melendez at 915-202-8272, email, or visit