It’s important to determine if emerging brands are a good fit when exploring franchise ownership. We asked Daniel Purim, Senior Franchise Consultant at Franchise Wizards – a FranServe affiliate – to share his expertise with readers on how he helps clients determine if an emerging brand is right for them. By Nancy E. Williams
Ask Nicholas Darrah how he launched his career in franchising and he will tell you he was born into it. “My grandfather was one of the original franchisees in the Jiffy Lube system, so I basically grew up in that business,” noted Darrah, referring to himself as the only third-generation grandkid stubborn enough to get involved in the family business. “I helped after college and remained until we sold in 2019.” By Jessica Petrucelli
Franchising has always been a great avenue for veterans; thanks to the discipline and leadership skills they develop during their military service. FranServe, Inc., the world’s largest franchise consulting and expansion organization, takes tremendous pride in supporting veterans in several ways. This includes the outstanding job its consultants do helping veterans find the right franchise to invest in. By Nancy E. Williams
When most people think of franchising, their minds go straight to burgers, coffee, or fitness. But some of the smartest opportunities are hiding in plain sight – right where families live their everyday lives. Kids, pets, and education may not be flashy at first glance, but these categories are powerful. They thrive on constant demand, loyal customers, and the kind of purpose that makes business ownership feel more meaningful. By Rose Mango
For Mathew Fink, the best part of working as a franchise consultant is helping others find their passion and niche. By Jessica Petrucelli
Knowing and understanding the keys to success in any business can be the difference between triumph and failure. Having worked with, mentored and coached hundreds of FranServe Affiliated Franchise Consultants, Alesia Visconti, President and CEO of FranServe, Inc., shared top strategies to becoming a top franchise consultant and why FranServe has been able to foster so many of them. By Nancy E. Williams
Responsible franchising is a term being used more and more in 2024. In fact, California adopted a bill to go into effect in 2026 called SB 919 that requires franchise brokers/consultants, franchise organizations and the like to make certain disclosures when working with candidates. By Don Clayton
Jason Elvin, CFC, began his journey as a franchise consultant during the pandemic in 2020. Like many at that time, he was searching for opportunities to build a strong future for himself and his family. A friend suggested he explore FranServe, and Elvin was quickly impressed by the camaraderie and support the company offered. By Rose Mango
Mike Halpern began his career in franchising in 2001, and his ascent was swift. Beginning as a sales associate at a prominent franchise sales organization in Northern Virginia, he quickly climbed the ranks, ultimately being promoted to vice president of franchise development at 29 years old. By Rose Mango
