I recently read a statement by one of the industry’s most respected franchise consultants, Jack Johnson, CFC, CAFC: “Fight through the hard to build the easy!” Franchise ownership typically doesn’t start out all rainbows and sunshine. Frequently, one has to fight through difficult challenges to build the empire one desires. By Don Clayton
Recently I had a candidate who’d get real excited about an opportunity but the very next day it’d be inevitable that he’d contact me with something negative or what I call “stinkin’ thinkin’.” In other words, instead of seeing the glass half full, he saw it as half empty. By Don Clayton
Certified franchise consultants (CFC) are specifically trained in uncovering the mindset in people to determine the probability of success in franchising. Often, people have a pre-determined set of ideas or thoughts on specific franchise industries which may or may not be true. By Don Clayton
As a Certified Franchise Consultant (CFC), I hear stories all the time about how those who choose to go into business by themselves have a difficult time in so many ways. Figuring out all the procedures, marketing, budgeting, implementation, collections, and employee management, just to name a few, can be a difficult task for most people, which is one reason many turn to franchising. By Don Clayton
