As vice president at Assisting Hands® Home Care, Deanna Keppel has enjoyed a front-row seat to watching women thrive. With a career spanning over a decade at the nationally recognized in-home care franchise, Keppel has a unique perspective on why so many women owners have gravitated to the brand and achieved meaningful change. By Lizzy Yeserski
Home care services offer entrepreneurs a low-cost business opportunity with long-term demand. “Unlike many franchise concepts that require expensive real estate, inventory, equipment or major buildouts, our franchise owners can operate with lower overhead and a smaller office space,” said Tyler Moss, CFO of Assisting Hands® Home Care. By Erika Ortega
Eric Brown came to Assisting Hands® Home Care with a background in business leadership and a strong interest in purpose-driven work. By Jessica Petrucelli
When Alex Adler began exploring franchise opportunities, he didn’t expect home care to rise so clearly to the top of his list. However, after months of refining his criteria with a franchise broker, one company kept resurfacing: Assisting Hands® Home Care. By Jessica Petrucelli
Richard Ueberfluss had years of experience in hospital acute care, outpatient orthopedics, sports medicine and home health care when he decided to switch careers and open an Assisting Hands® Home Care franchise. By Jessica Petrucelli
When people think about buying a franchise, they often focus on numbers, systems and territories. While these are important considerations, at Assisting Hands® Home Care, many franchise owners say the culture made the decision for them. That culture is best described by a term unique to Assisting Hands: FOFO® – Family of Franchise Owners. By Jessica Petrucelli
In an industry where trust, compassion and reliability are nonnegotiable, Assisting Hands® Home Care has garnered a national reputation for delivering exceptional in-home care while creating rewarding opportunities for franchise owners. Founded in 2006, the company specializes in nonmedical assistance that allows seniors and others in need to live safely and comfortably at home, an increasingly in-demand service as the population ages, with a market projected to grow significantly over the next decade. By Tamara Rahoumi
When Gaby and Stefania Bitar signed on as franchisees with Assisting Hands® Home Care, they knew they had found an opportunity that was both rewarding and meaningful. However, the husband-and-wife duo was pleasantly surprised when their dream business also achieved more than $1 million in gross revenue within their first full year of operation. By Jessica Petrucelli
In early 2026, Shawna and Tyler Field will celebrate the 10th anniversary of their beloved Assisting Hands® Home Care business in their Rockledge, Florida, hometown. Over the past decade, they’ve thrived on serving their community with passion, pride and integrity. By Lizzy Yeserski
The decision to seek home care is profoundly personal, touching on sensitive aspects of independence, dignity, and trust. More than just a service, home care becomes an extension of the family, a partnership built on empathy and understanding. As the population ages, millions of Americans are going to be faced with choosing a reliable, dependable, and compassionate home care partner, and Assisting Hands® Home Care should be at the top of their list. By Shelby Green