Armando Morales was an executive in the tech industry who traveled three weeks every month. Although he found success in his career, he was motivated to make a change; his two aging parents needed in-home care due to bedbound illnesses, and his search to find them the care they needed was both frustrating and disappointing. By Nancy E. Williams

Armando Morales was an executive in the tech industry who traveled three weeks every month. Although he found success in his career, he was motivated to make a change; his two aging parents needed in-home care due to bedbound illnesses, and his search to find them the care they needed was both frustrating and disappointing.

In 2011, after researching various senior care franchises, he decided to purchase an Assisting Hands® Home Care franchise. “I really enjoyed the Assisting Hands sales process. I had several calls with the team and then was invited over to the CEO’s home. I was extremely impressed. It was critical to me to go with a brand that was like-minded and passionate,” Morales explained.

Morales initially purchased one territory in the Miami area, and within the first year, he offered to purchase a second in Miami Beach. “We had great success. In the second year, we were the top producer, with over $1 million in revenue. In our third year, we were named top franchisee by the International Franchise Association,” he said.

“As a result of that success, my business partner, Adrian Nunez, and I decided to become area representatives because we wanted to keep growing. We then bought the Orlando to Southeast Florida area,” Morales said. Since becoming area representatives, the duo has launched 16 territories, and almost all of their franchise owners are top producers, grossing over $1 million annually.

Starting the Assisting Hands business far exceeded Morales’ financial goals and gave him the work-life balance he desired. “In just a few years, I was doing better financially than I was working in the corporate world,” he said. “And while I worked a lot the first few years, after that, I was able to start delegating some of the work. I then had the flexibility to decide where I wanted to spend my time.”

Morales no longer goes into the office every day but instead spends time on strategic operations of the business to take it to the next level. He is enjoying life with his family and now travels mainly for pleasure.

Nancy E. Williams

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