Hiring and retaining great talent has been challenging for almost every industry. Over the past 15 years, Assisting Hands® Home Care, a leading in-home care franchise, has leveraged its talent and experience to tackle hiring challenges head-on, providing franchise owners with invaluable tools. By Nancy E. Williams
Hiring and retaining great talent has been challenging for almost every industry. Over the past 15 years, Assisting Hands® Home Care, a leading in-home care franchise, has leveraged its talent and experience to tackle hiring challenges head-on, providing franchise owners with invaluable tools.
“Recruitment is crucial for our owners,” said Andrew Dahle, chief operations officer of Assisting Hands. “Caregivers are the lifeblood of the home-care industry. We leverage technology and get economies of scale with almost 100 offices to make it easy for caregivers to apply and simple to onboard and train new caregivers.”
Dahle shared Assisting Hands’ approach to securing the exceptional caregivers for which the brand is known. “Wages tend to be lower in our industry than, say, the gig economy or fast food. Therefore, we can’t always compete on wages, which makes it more difficult. The good news is that the best caregivers are those who are passionate, empathetic and thrive in a one-to-one environment. This type of personality may not do well in high-stress situations, such as fast food, but will do well in caring for individuals,” he said.
From providing interview scripts that pinpoint key skills to offering guidance with printed and digital marketing materials, Assisting Hands uses innovative tools and experience to help owners find and retain caregivers. The brand also has strong partnerships with vendors that specialize in caregiver recruitment. Beyond browsing results from popular job boards, such as Indeed, Assisting Hands uses niche sites, like myCNAjobs.com, that attract top candidates.
“We help owners get on those platforms so that they can decide what works for them. We recognize that there are regional differences. Assisting Hands is in 27 states across the country, and this industry expertise is invaluable for owners. In addition, our culture of treating everyone like family means that all our owners are very open to sharing what has worked for them and best practices,” Dahle shared.
The Assisting Hands leadership team is committed to improving the brand’s systems and processes so that franchise owners can thrive in a booming industry and clients can receive the personalized in-home support they deserve.
Nancy E. Williams