Bianca Wise, president and franchise owner of Home Helpers® Home Care of Baltimore, has always been authentically altruistic. Before starting her franchise in 2018, she worked for a local fire department for 20 years, serving a large population of elderly and indigent communities. By Nancy E. Williams
Comfort Keepers® Partners with Acclaimed Gerontologist Alexis Abramson, PhD to Help Seniors and their Families Find Joy, Purpose and Peace of Mind in Today’s Changing Times
Partnership Provides Essential Tips and Guidance at a Time When “The Sandwich Generation” are Seeking Caregiving Solutions for their Aging Parents and Loved Ones.
IRVINE, Calif. — Comfort Keepers, a market-leading provider of uplifting home care for seniors and adults who need assistance, has partnered with Emmy Award-Winning Journalist and acclaimed Lifestyle Gerontologist Alexis Abramson, PhD to help generate awareness for essential solutions for today’s aging boomer generation and their families. The partnership will provide needed tips, guidance and education to seniors and their families through a variety of avenues including press opportunities, digital and social content, educational articles, speaking opportunities and more.
“We are delighted to partner with Alexis Abramson, PhD – a nationally renowned authority and advocate for the senior generation,” said Carl McManus, Chief Executive Officer, Comfort Keepers, North America. “Her expertise and experience will be invaluable as we further our mission to deliver quality care, positivity and purpose to today’s boomers and their families. Together, we hope to better educate families that there are viable in-home caregiving options out there for adults who need assistance, but also want to remain in the comfort of their own home.”
As baby boomers age, the demand for home care continues to increase to accommodate the growing senior population. Today’s “Sandwich Generation” (defined as adults who have both young children and aging parents) are often faced with the challenge of finding care for their aging parents who may gradually or suddenly have difficulty with routine tasks and activities. In fact, according to a recent study, nearly half (47%) of Sandwich Generation respondents spend an average of two hours a day caring for parents and in-laws, 37% are financially responsible for parents/in-laws and 27% say that it adds emotional and financial stress to their family¹. Comfort Keepers not only provides assistance for this generation by offering a safe haven for seniors in the comfort of their own homes, but they also strive to elevate the human spirit and deliver inspiration, joy and happiness the clients deserve.
“One of the reasons why I am so excited to partner with Comfort Keepers is that their entire mission is focused on ways to deliver joy and positivity to their clients’ lives every day – a quality that separates them from other caregiving services,” said Abramson. “I’m looking forward to working with Comfort Keepers as they continue to convey to seniors that just because you’re getting older, it doesn’t mean it’s the end of living joyfully. With the right solutions and guidance in place, we can all look forward to so many amazing possibilities as we age.”
About Alexis Abramson, PhD
Alexis Abramson, PhD. is a leading expert in Gerontology, focusing on caregiving, elder fraud prevention and longevity. Dr. Abramson’s commitment to multi-generations has been featured in many national publications, including TIME, Forbes, Wall Street Journal, Entrepreneur, and People. Dr. Abramson is an Emmy and Gracie award-winning journalist who has appeared frequently as an on-air expert for NBC’s Today Show, CNN, CBS, FOX, MSNBC, and numerous other media outlets. She is a highly sought-after keynote speaker, trainer, strategist, and corporate spokesperson. Dr. Abramson has been a consultant for many major organizations, including L’Oréal Paris, Proctor & Gamble, BMO Private Bank, United Healthcare, COMCAST, Northwestern Mutual, Subway, Walmart, AARP, and others. She has also written several noteworthy books, including The Ultimate Caregiver, STOP Fraud Now and The Ultimate Longevity Guide. Abramson earned her Doctorate in Gerontology from the University of Southern California and was trained in Cybersecurity Fraud Prevention at Harvard University. Learn more about her work by visiting AlexisAbramson.com.
1The Mass Mutual 2018 State of the American Family Study
About Comfort Keepers®
For more than two decades, Comfort Keepers® has been Elevating the Human Spirit[SM] through its in-home care network for seniors and other adults by empowering them to maintain their independence and realize joy in the everyday moments. Comfort Keepers is a division of Sodexo, the global leader in services that improve Quality of Life. Sodexo serves 100 million consumers each day in 67 countries, through its unique combination of On-site Services, Benefits and Rewards Services and Personal and Home Services. Comfort Keepers operates a franchise network that has grown to more than 700 locations around the world. In addition to providing services that focus on health care and senior markets, Sodexo’s integrated offerings encompass more than 45 years of experience in reception, safety, maintenance and cleaning, foodservices, facilities and equipment management, and concierge services. For more information, visit ComfortKeepers.com.
Comfort Keepers® Commemorates 3rd Annual Day of Joy Holiday; Releases National Survey That Shows Americans Finding More Joy Seeing Family in Our Post-quarantine World
Survey Finds Seniors Embracing Texting, Social Media, Emojis and GIFs to Better Bond with the Grandkids.
IRVINE, Calif. — After a year like no other, Americans have gained a new perspective when it comes to attaining joy in their lives. Comfort Keepers®, a market-leading provider of uplifting home care for seniors and adults who need assistance, will celebrate its third annual National Day of Joy on June 30, 2021. Comfort Keepers founded this national holiday, which occurs each year on the last Wednesday of June, to emphasize the importance of individuals finding joy, no matter their age, to boost their overall physical, mental and emotional health.
“Even before the pandemic, Comfort Keepers believed in the importance of joy and delivering hope, love and purpose to people we care for regardless of their age,” said Carl McManus, Chief Executive Officer, Comfort Keepers, North America. “Even in the most difficult of times this past year, our network of compassionate, resourceful caregivers found ways to uplift, boost and inspire their clients – a practice that they will continue to embrace even when the pandemic comes to an end. For many of us, this past year became a valuable learning experience where we see the benefits of slowing down, connecting with family and appreciating the little things that bring us the most happiness.”
National 2021 ‘State of Joy’ Survey
Each year, as part of the National Day of Joy, Comfort Keepers conducts a survey that polls Americans on their perspectives about joy, including specific activities that bring them happiness and evolving attitudes about joy in light of current events. The survey was conducted by OnePoll on behalf of Comfort Keepers from April 29-May 1 and polled 2,000 Americans; 1,000 of those surveyed were 30+ years of age with children and at least one living parent, and 1,000 were people aged 65+. Highlights from the survey are outlined below:
Americans Find Joy in People – Not Places, Events or Things
Last year’s survey saw Americans missing dining out, travel and personal freedom the most. They looked at the pandemic as a circumstance that prevented them from doing everyday activities. This year as the country continues to open up, respondents find the most joy in connecting with family and loved ones over restaurants, traveling and even wearing masks less often.
- Seeing family members (42%) and spending time with them (38%) brings Americans more joy than traveling (37%), seeing close friends (32%) or not wearing a mask as often (28%).
- Seniors over the age of 65 prioritized seeing family the most (55%), compared to last year, when dining at a restaurant topped their post-pandemic to-do list.
- People plan to see their loved ones as soon as they’re vaccinated (45%), before attending a sporting event (20%) and frequenting the beach or pool (27%).
- At the start of the pandemic, most Americans found the most joy in talking to family and friends via phone/video calls (24%) over watching a comforting TV show/movie (19%) and spending time outside (13%). In fact, 62% of Americans agree that talking with family members on the phone or video chat was the highlight of their weeks in quarantine.
- When asked to name the first thing they can think of that brings them joy, many respondents named children, grandchildren or spouses.
Seniors have Mastered the Art of The Text and Use Social Media to Bond with the Grandkids
Connecting with loved ones virtually became a fact of life for so many people during the pandemic- an activity that seniors mastered to keep up with the grandkids.
- One in three people over the age of 65 now prefer texting to phone calls.
- One in three seniors learned how to use social media and brushed up on their pop culture as a way to bond with the younger members of their family.
- Those over 65 even have favorite emojis — the heart (43%) and the happy face (43%) are getting the most use. Other popular emojis for those over 65 included the beer emoji and assorted animals.
- One in 10 have even surpassed emoji use and now send GIFs to stay in touch with their grandchildren.
- Nearly one in five (17%) were introduced to Netflix by their kids or grandkids.
Pandemic Brought a New Perspective on Living Joyfully
The pandemic will have a long-term impact on respondents’ day-to-day lives with people seeing the benefits of slowing down and taking the time to appreciate all they have.
- Four in 10 say they learned to “stop and smell the roses” and “savor every moment”.
- 43% will now try not to “sweat the small stuff”.
- Two in five (42%) say the prospect of seeing family members again as the pandemic gradually recedes brings them the most joy.
- 80% of survey respondents believe the world needs more joy.
“Sometimes we get so caught up in our fast-moving lives that it almost takes a global pandemic to make people really slow down and appreciate the little things that bring us the most joy,” said Alexis Abramson, PhD, Lifestyle Gerontologist, author and spokesperson for Comfort Keepers. “The National Day of Joy reminds us to find happiness in everyday moments and that embracing joy can improve mood, ease anxiety and help with our overall well-being. Our survey uncovered that connecting with family, spouses and friends brings us the greatest amount of joy over anything else, so let’s not forget to reach out to our loved ones and remind them how much they mean to us.”
The holiday falls in line with the overall Comfort Keepers’ mission – to find ways to deliver joy, positivity and elevate the human spirit in their clients’ lives every day at a time when 80% of survey respondents believe the world needs more joy. Now that we are emerging from the global pandemic, the holiday reminds people to appreciate the simple things in life that bring us joy and happiness to help get through even the most difficult of times.
The National Day of Joy is being celebrated in more than 100 locations nationwide where Comfort Keepers has a presence and will include both virtual and local celebrations and various social media extensions. To participate in the National Day of Joy Challenge, share three pictures of something or someone that brings joy on social media and nominate three people to take the challenge using #NationalDayofJoy. For more information about the National Day of Joy and Comfort Keepers services, visit www.ComfortKeepers.com.
About Comfort Keepers®
For more than two decades, Comfort Keepers® has been Elevating the Human SpiritSM through its in-home care network for seniors and other adults by empowering them to maintain their independence and realize joy in the everyday moments. Comfort Keepers is a division of Sodexo, the global leader in services that improve Quality of Life. Sodexo serves 100 million consumers each day in 67 countries, through its unique combination of On-site Services, Benefits and Rewards Services and Personal and Home Services. Comfort Keepers operates a franchise network that has grown to more than 700 locations around the world. In addition to providing services that focus on health care and senior markets, Sodexo’s integrated offerings encompass more than 45 years of experience in reception, safety, maintenance and cleaning, foodservices, facilities and equipment management, and concierge services. For more information, visit ComfortKeepers.com.
In-Home Care Leader Signals Continued Growth Amid Ownership Change.
CINCINNATI — H.H. Franchising Systems Inc. (“H.H. Franchising”), a Cincinnati-based company that operates Home Helpers® Home Care, announced today it has been acquired by RiverGlade Capital (“RiverGlade”), a Chicago-based growth-oriented private equity firm that invests solely in healthcare companies.
Previously owned by private equity firm Linsalata Capital Partners, H.H. Franchising will maintain its current leadership team, national support team and franchise system as part of the transaction. The company will also continue operations at its Cincinnati headquarters.
Home Helpers Home Care CEO and President Emma Dickison said its new partnership with RiverGlade will accelerate growth for the nationwide in-home care leader.
“Home Helpers Home Care has realized 15% compound annual growth rate over the last five years and our new partners at RiverGlade will provide experience and resources to support us to continue on that upward path and at an accelerated pace,” said Dickison. “This is an investment in Home Helpers Home Care that enables us to provide exceptional in-home care for more families and seniors across the country.”
Home Helpers Home Care operates in more than 1,000 communities across the United States. The company has more than 320 franchise territories operating in 41 states and growing.
“With its strong performance in the home care market and talented leadership team and staff, we saw an opportunity in Home Helpers Home Care in which our investment could continue to fuel growth,” said Danny Rosenberg, Managing Partner at RiverGlade. “We recognize the great company that has been built at Home Helpers Home Care and look forward to working with Emma and team.”
Home Helpers Home Care was founded in 1997 and has grown to become one of the largest franchisors of in-home senior care. Dickison joined Home Helpers Home Care in 2007 and has elevated the in-home care franchise company in her role as president and CEO. Home Helpers Home Care provides comprehensive home care services and support for individuals who choose to live independently at home.
ABOUT RIVERGLADE CAPITAL
RiverGlade Capital is a healthcare services-focused private equity firm that invests in high-quality, differentiated businesses. RiverGlade partners with companies that have demonstrated strong organic growth and where value can be accelerated through operational improvements, strategic planning, and dynamic organic and inorganic growth initiatives. For more information, visit http://www.rivergladecapital.com.
ABOUT HOME HELPERS HOME CARE
Since 1997, Home Helpers® Home Care has provided exceptional in-home care to seniors and others. With independently owned and operated offices in more than 1,000 communities across the United States, we are committed to supporting the dignity and independence of the families we serve. Learn more at HomeHelpersHomeCare.com. For franchising information, visit HomeHelpersFranchise.com.
It was a successful year for One You Love Homecare! The brand, which offers in-home care services for seniors, welcomed 13 new franchisees in 2020. Additionally, David Giacobbo, president and CEO, welcomed Bob McQuillan to the team as the chief development officer for the company. By Cindy Charette
Emma Dickison, CEO and president of Home Helpers®, joined the company in 2007 to help meet the demand for seniors desiring to stay in their homes through their elder years. Cincinnati-based Home Helpers Home Care is an in-home care franchise company with over 300 locations across the U.S. By Rose Mango
David Giacobbo, president and CEO of One You Love Homecare, expects the rapid growth experienced through 2020 to continue into 2021 and beyond. Giacobbo founded the company in 2017, developed a successful business model and culture, and franchised in 2019. By Cindy Charette
Prior to becoming HomeWell Care Services franchisees, Samantha McCoy and her father, Tony Nole, worked together helping others with business startups. They eventually decided to use their talents to start a business of their own that would include other family members. By Cindy Charette
Michele Scott joined the U.S. Navy Reserve right after high school and served for eight years, which included a six-month deployment to Saudi Arabia during the Gulf War. After returning from active duty, Scott became a physical therapist. By Cindy Charette
Mary Ann Stallings, founder and CEO of Bridge to Better Living (BBL), and her entire leadership team are committed to improving the lives of seniors and veterans, not only through their work helping seniors transition into retirement communities, but also through their community activities. By Cindy Charette