in-home care

SCOTTSDALE, Ariz. — Assisted Living Locators, a leading senior care placement franchisor, announced today it is partnering with Southwestern Consulting, a global sales performance firm, to advance franchisee sales training amidst record franchise recruitment growth.

In 2018, Assisted Living Locators exceeded its 100th franchise mark. The company broke into the triple digits after a decade of consecutive growth, including an unprecedented franchise recruitment rate over the past two years.  As the first senior placement and referral franchise business in the U.S., the company has pioneered its way to a national presence with 110 franchisees in 33 states and the District of Columbia.

Southwestern Consulting will provide feedback on Assisted Living Locators initial franchisee training and 13-week support process, as well as sales and leadership coaching for company executives and franchisees who will be designated as leaders for an ongoing peer mentorship program, according to Assisted Living Locators CEO RN Angela Olea.

“After Southwestern completes a ‘Train the Trainer’ program, our peer mentors will offer sales coaching, monthly calls, and perform field visits to help maximize our franchisees performance,” she explained.  “We will also hold monthly webinars with Southwestern providing tools and tips to help our franchisees build their network referral process.  Supplemental one-on-one coaching will also be available for our franchisees who may want additional sales training support.”

“We selected Southwestern Consulting for its excellent track record of increasing sales revenue for their clients,” said Mark Alivero, Assisted Living Locators CFO and Chief Strategist. “This partnership is an important investment to ensure the on-going success of our franchises. It builds on other investments we have made in proprietary systems and digital marketing to strengthen our franchise system as well as maintain and grow our leadership in the senior placement franchise space,” he adds.