Evive Brands

4 07, 2026

Maid Brigade Launches Summer Campaign Celebrating the Sounds of Not Cleaning

2026-07-04T22:37:31-04:00July 4th, 2026|Tags: , , |

Online gift certificates help families reclaim time for summer’s most meaningful moments.

SCOTTSDALE, Ariz. — As summer calendars fill with vacations, days at the lake, weekend getaways, backyard barbecues and time with family and friends, Maid Brigade is inviting consumers to spend less time cleaning and more time enjoying life’s meaningful moments through its new summer advertising campaign, “Imagine… Putting Down the Mop and Picking Up Where You Left Off.”

The campaign highlights a simple but powerful message: a clean home is valuable, but the time and freedom that come with professional cleaning may be even more meaningful. Through a series of digital advertisements, social media content and customer-focused messaging, Maid Brigade encourages homeowners to imagine what they could do with the hours typically spent cleaning each week. The campaign aligns with the company’s ongoing focus on helping customers reclaim their time while maintaining healthier, cleaner homes.

To support the campaign, Maid Brigade is also promoting its online gift certificates, available nationwide. The gift certificates can be purchased online and redeemed for professional cleaning services, making them a thoughtful gift for busy parents, caregivers, new homeowners, graduates or anyone who could use a little more time to enjoy life’s important moments.

The campaign builds on Maid Brigade’s “Sounds of Not Cleaning” concept, encouraging consumers to think about the moments they gain when cleaning is no longer on their to-do list. Instead of the sound of vacuums, mops and household chores, summer can be filled with the sounds of waves crashing at the beach, children splashing in the pool, birds chirping on a morning walk, friends laughing around a backyard barbecue or family adventures at the lake. Consumers can experience the campaign’s ASMR-inspired video here: https://youtube.com/shorts/1DC2Rjion5A?feature=share.

“The best sounds of summer aren’t vacuums and mops—they’re laughter and time spent with family and friends,” said Danessa Itaya, Maid Brigade brand president. “That’s the gift we’re helping customers give themselves and the people they care about.”

Maid Brigade’s professional cleaning services utilize the company’s proprietary PUREcleaning® system, a non-toxic cleaning process designed to deliver a healthier clean while helping improve indoor air quality. Through its network of locally owned franchise locations, Maid Brigade serves homeowners throughout the United States and Canada.

To purchase a gift certificate or to learn about Maid Brigade’s cleaning services, visit https://maidbrigade.com/gift-certificates.

About Maid Brigade
Maid Brigade’s professional cleaning services utilize the company’s proprietary PUREcleaning® system, a non-toxic cleaning process designed to deliver a healthier clean while helping improve indoor air quality. Through its network of locally owned franchise locations, Maid Brigade serves homeowners throughout the United States and Canada.

29 06, 2026

Executive Home Care Named to Entrepreneur’s 2026 Top Franchises for Less Than $150,000

2026-06-29T02:28:43-04:00June 29th, 2026|Tags: , , , |

Recognition highlights growing demand for in-home care and the accessibility of Executive Home Care’s franchise opportunity

SCOTTSDALE, Ariz. — Executive Home Care, a leading provider of in-home care services and a member of Evive Brands, has been named to Entrepreneur magazine’s 2026 Top Franchises for Less Than $150,000 list, recognizing the brand as one of the nation’s leading franchise opportunities for aspiring business owners seeking a lower-cost entry into franchising. The ranking is based on Entrepreneur’s annual Franchise 500 evaluation, one of the franchise industry’s most comprehensive assessments. The publication evaluates more than 150 data points, including franchisee support, brand strength, financial stability, costs and fees, size and growth, and overall franchise system performance.

The recognition comes as demand for home-based care services continues to grow nationwide. According to AARP, nearly 75 percent of adults age 50 and older want to remain in their homes and communities as they age, driving increased need for trusted in-home care providers that can help seniors maintain independence and quality of life.

“Executive Home Care is proud to be named to Entrepreneur’s 2026 Top Franchises for Less Than $150,000,” said Jeanette Weinz, brand president of Executive Home Care. “This recognition reflects the strength of our franchise system, the dedication of our franchise owners and the growing demand for high-quality in-home care services. We have built a model that is both accessible for entrepreneurs and meaningful for the families we serve every day.”

Executive Home Care’s franchise model allows owners to build scalable businesses while making a positive impact in their local communities. Franchisees provide a range of non-medical home care services, including companionship, personal care, homemaking assistance, respite care and specialized Alzheimer’s and dementia support.

As the nation’s aging population continues to expand, the home care industry remains one of the fastest-growing service sectors. Executive Home Care supports franchise owners with comprehensive training, ongoing operational guidance, marketing resources and access to proven systems designed to help them succeed.

“Our franchisees are helping older adults remain safely and comfortably in their homes while building rewarding businesses that address a critical community need,” Weinz said. “We remain committed to supporting the continued growth and success of our network.”

For more information on Executive Home Care franchise opportunities, visit https://executivehomecarefranchise.com.

About Executive Home Care:
Executive Home Care, part of the respected Evive Brands family, is a trusted provider of in-home care services committed to enhancing the lives of seniors and disabled persons. With nearly two decades of experience, Executive Home Care has established itself as a leader in the field, known for its compassionate, personalized care. Learn more at www.executivehomecare.com.

20 04, 2026

Evive Brands Launches “Hands in Action” Campaign To Spotlight Franchisee Community Impact During National Volunteer Month

2026-04-20T01:24:06-04:00April 20th, 2026|Tags: , , , , , |

SCOTTSDALE, Ariz. — Evive Brands is launching its “Hands in Action” campaign in recognition of National Volunteer Month, spotlighting the meaningful ways franchise owners across its portfolio give back to the communities they serve.

The nationwide initiative showcases volunteerism and community service efforts from franchisees representing brands Assisted Living LocatorsExecutive Home CareGrasonsMaid BrigadeThe Brothers That Just Do GuttersShine and Pacific Lawn Sprinklers. The campaign aims to amplify the real-world impact of local business owners.

“Across our brands, we see franchise owners stepping up every day to support their communities,” said Ryan Parsons, Evive Brands CEO. “Hands in Action is about recognizing those efforts reflecting who we are as an organization—people driven by purpose, service and a commitment to making a difference.”

Franchisees are already demonstrating that impact in communities across the country.

In California, Assisted Living Locators Santa Clarita franchisee Kevin Hayden leads veterans groups at local senior living communities, creating a space for connection, shared experiences and access to veteran resources.

In Virginia, Executive Home Care Richmond owner Tim Hayes is hosting a community Alzheimer’s fundraising event in partnership with the Alzheimer’s Association of Greater Richmond, bringing residents together to support awareness and research.

Grasons of Clarksville, TN owner Jonathan Curri partners with local organizations including Yaipak, Habitat for Humanity, Manna’s Cafe Ministries and AMVETS to donate items from estate sales, helping individuals and families rebuild their lives.

Maid Brigade of Loudoun and Fairfax Counties operations manager Sally Crosen has contributed more than 3,000 volunteer hours to Habitat for Humanity, including providing free cleanings before home dedications to support families transitioning into stable housing.

In New Hampshire, The Brothers That Just Do Gutters franchisee Mike Manni is supporting workforce development by awarding scholarships to students pursuing careers in the skilled trades.

Shine’s founders continue to support orphaned and vulnerable children in Uganda through the Arrows & Hope initiative, funded in part by franchise growth.

Additionally, Pacific Lawn Sprinklers owner Steve Pellicane and his team volunteered to decorate a home for a local family facing cancer, bringing comfort and joy during a challenging time.

The Hands in Action campaign highlights the collective impact of franchise businesses locally while reinforcing the importance of community engagement across Evive Brands network.

For more information about Evive Brands, visit www.evivebrands.com.

Evive’s franchise brands—Executive Home Care, Assisted Living Locators, Grasons, and The Brothers that just do Gutters—contribute to the company’s mission of providing high-quality, compassionate care and expert home services.  Evive collectively represents over 600 franchise locations across the nation.

For more information about Evive Brands and its franchise opportunities, visit www.evivebrands.com.

18 03, 2026

Executive Home Care Named to Entrepreneur’s 2026 Fastest-Growing Franchises List

2026-03-18T22:23:01-04:00March 18th, 2026|Tags: , , , |

SCOTTSDALE, Ariz. — Executive Home Care has been recognized on Entrepreneur magazine’s 2026 Fastest-Growing Franchises list, highlighting franchise brands demonstrating strong expansion and momentum across the franchising industry.

The annual ranking identifies franchise systems that have experienced significant growth in units and brand development over the past year. Executive Home Care’s continued expansion reflects the increasing demand for high-quality in-home care services as more families seek support that allows loved ones to remain safely in their homes.

The full ranking appears in the March/April issue of Entrepreneur magazine.

Executive Home Care is the home care platform within the Evive family of brands and has experienced a year of strong growth and impact across its franchise system.

In 2025 alone, Executive Home Care franchise owners and caregivers served 2,567 clients, hired 2,448 caregivers and delivered more than 3.5 million hours of care to families across the communities they serve.

“These numbers represent the real difference our franchise owners and caregivers are making every day,” said Jeanette Weinz, Brand President of Executive Home Care. “Families across the country are turning to in-home care as a way to help their loved ones age safely and with dignity, and our network of dedicated franchisees and caregivers continues to meet that need with compassion and professionalism.”

The brand’s growth is also reflected in its operational performance. Executive Home Care is currently experiencing the highest daily revenue numbers in the history of the brand, driven by strong franchisee performance and continued support from the corporate team.

“Reaching this level of growth is a testament to the incredible work of our franchise owners and the support team behind them,” Weinz said. “Our team spends countless hours helping franchisees build strong local businesses that serve families in their communities.”

From a development perspective, the brand continues to expand its national footprint. Executive Home Care has sold more than 100 territories and now includes nearly 60 franchise owners across the United States.

As the senior population continues to grow and the need for home-based care increases, Executive Home Care remains focused on supporting franchise owners who provide compassionate care services that help individuals maintain independence and quality of life at home.

For more information about Executive Home Care and its franchise opportunities, visit www.executivehomecare.com.

About Executive Home Care:
Executive Home Care, part of the respected Evive Brands family, is a trusted provider of in-home care services committed to enhancing the lives of seniors and disabled persons. With nearly two decades of experience, Executive Home Care has established itself as a leader in the field, known for its compassionate, personalized care. Learn more at www.executivehomecare.com.

6 10, 2025

Jeanette Weinz of Executive Home Care Named to Franchise Dictionary Magazine’s “50 Women of Wonder”

2025-10-06T00:11:45-04:00October 6th, 2025|Tags: , , , |

SCOTTSDALE, Ariz. — Executive Home Care Brand President Jeanette Weinz has been named to Franchise Dictionary Magazine’s prestigious “50 Women of Wonder” list for 2025, celebrating female franchising leaders who are inspiring change and growing strong brands.

Under Weinz’s leadership, Executive Home Care has rapidly grown to 80 plus locations nationwide. She continues to empower franchisees while building a culture rooted in compassion, operational excellence, and meaningful care delivery.

“It’s a real honor to be named among so many impressive women in franchising,” said Weinz. “I’m proud to help create opportunities for entrepreneurs and help families receive the trusted home care they deserve.”

“Jeanette’s passion and energy are unmatched,” said Ryan Parsons, CEO of Evive Brands. “She’s on a personal mission to ensure Executive Home Care delivers the best possible experience for clients and families. She pairs relentless care standards with hands-on training for franchisees and their team, raising the bar across our system. This Women of Wonder recognition is richly deserved.”

“We’re thrilled to celebrate these powerhouses,” said Alesia Visconti, CEO of Franchise Dictionary Magazine. “This year’s WOW winners are at the top of their game. They don’t just succeed—they inspire others to rise.”

Executive Home Care is a leading home care franchise delivering personal care, companionship, and wellness support to aging and disabled clients across the country.

Read the full feature in the October 2025 issue of Franchise Dictionary Magazinehttps://fdm.franchisedictionarymagazine.com/books/rqos/#p=1

About Executive Home Care:
Executive Home Care, part of the respected Evive Brands family, is a trusted provider of in-home care services committed to enhancing the lives of seniors and disabled persons. With nearly two decades of experience, Executive Home Care has established itself as a leader in the field, known for its compassionate, personalized care. Learn more at www.executivehomecare.com.

12 09, 2025

Evive Brands Appoints Brandi Kloostra as Senior Vice President of Marketing

2025-09-12T08:28:02-04:00September 12th, 2025|Tags: , , , , , |

SCOTTSDALE, Ariz. — Evive Brands, a leading portfolio company of franchise brands delivering compassionate care and expert home services, announced today the appointment of Brandi Kloostra as Senior Vice President of Marketing.

“When I first saw Brandi’s resume, it felt like it was tailor-made for this role at Evive Brands. Her experience lined up perfectly with our vision for this platform and what we need to accomplish,” said Ryan Parsons, Evive Brands CEO. “Then I met her, and I was even more impressed—she’s thoughtful, curious, and brings a kind, compassionate approach to leadership. I have no doubt she’ll be a great fit for our team and our franchisees, and I’m excited about what we’ll achieve together.”

Kloostra brings more than 20 years of marketing leadership experience across the franchise, consumer, and B2B sectors. She has held senior roles with Franworth, Neighborly, Service Brands International, and The Huntington Company, consistently delivering measurable results in franchise development, consumer engagement, and brand positioning. She also serves on the International Franchise Association’s Marketing & Technology Committee and has been an advisor for the University of Louisville MBA program on franchise digital marketing curriculum.

In her new role, Kloostra will oversee all marketing strategies and initiatives for Evive Brands, leveraging her extensive experience to enhance brand presence and foster growth across the company’s diverse health and home services portfolio, which includes Executive Home CareAssisted Living LocatorsGrasonsMaid Brigade, and The Brothers That Just Do Gutters.

“I am honored to join Evive Brands at such an exciting time in its growth,” said Kloostra. “I look forward to applying my experience to advance the mission of our brands, support our franchisees, and deliver exceptional value to the communities we serve.”

Evive Brands is committed to enhancing the well-being of its clients through a comprehensive range of health and home services provided by its family of brands. The company collectively represents more than 1,000 franchise locations across the United States.

For more information about Evive Brands and its franchise opportunities, visit www.evivebrands.com.

Evive’s franchise brands—Executive Home Care, Assisted Living Locators, Grasons, and The Brothers that just do Gutters—contribute to the company’s mission of providing high-quality, compassionate care and expert home services.  Evive collectively represents over 600 franchise locations across the nation.

For more information about Evive Brands and its franchise opportunities, visit www.evivebrands.com.

23 08, 2025

Executive Home Care’s “Roses for Resilience” Returns to Honor Seniors on National Senior Citizens Day

2025-08-23T05:29:16-04:00August 23rd, 2025|Tags: , , , |

SCOTTSDALE, Ariz. — Executive Home Care, a leading provider of in-home care services and member of Evive Brands family, today announced the second annual “Roses for Resilience” initiative. Building on last year’s successful launch, caregivers across the company’s franchise network will deliver hundreds of long-stemmed roses to senior clients, symbolizing appreciation, respect and human connection.

“As we enter year two of ‘Roses for Resilience,’ I’m continually inspired by the difference a single rose can make,” said Jeanette WeinzBrand President of Executive Home Care. “Our caregivers see firsthand how this simple gesture brightens a senior’s day and reinforces our commitment to compassionate, relationship-centered care. Each rose is a reminder that our clients’ wisdom and resilience deserve to be celebrated every day.”

Participating franchisees will share photos and stories from their deliveries on social media, with highlights featured on the Executive Home Care website. The program also raises awareness of the challenges many older adults face and the vital role of professional in-home care in supporting healthy independence.

Executive Home Care encourages everyone to mark National Senior Citizens Day by reaching out to older neighbors, volunteering at senior centers or spending quality time with elderly family members.

About Executive Home Care

Executive Home Care provides compassionate, non-medical and skilled in-home care that supports seniors’ dignity, independence and quality of life. Through a trusted network of caregivers and robust franchise support, Executive Home Care helps families nationwide navigate the aging journey with confidence. Learn more at www.executivehomecare.com.

14 08, 2025

Executive Home Care Franchisees Lead the Way in Proactive Aging Support

2025-08-14T02:32:46-04:00August 14th, 2025|Tags: , , , |

SCOTTSDALE, Ariz. — Preventive care plays a crucial role in helping older adults stay healthy, independent, and safe at home. Executive Home Care, a premier provider of in-home care services with 82 locations in 17 states, is proud to highlight how its franchisees are driving wellness and improving lives through proactive support. With a mission rooted in compassion and care continuity, the brand is calling on purpose-driven entrepreneurs to join its growing network.

“Preventive care is the future of aging in place,” said Jeanette WeinzBrand President of Executive Home Care. “Our franchisees are at the forefront of this shift—helping seniors manage chronic conditions, reduce hospitalizations, and preserve their quality of life through consistent, compassionate in-home services.”

Executive Home Care franchisees deliver more than just assistance with daily tasks—they provide early intervention, wellness checks, and consistent communication with families and healthcare providers. By catching potential issues early and supporting healthy routines, franchisees are making a measurable difference in their communities.

For franchisee Tim Hayes, who serves Richmond, VA, this commitment to wellness is deeply personal. “Preventive care allows us to build trust with clients and serve as a bridge between their medical needs and everyday lives,” Hayes said. “We’re not just caregivers—we’re care partners.”

Franchisee Jason Mirabella, of Southeast Tampa, agrees. “What drew me to Executive Home Care was the opportunity to empower seniors before a crisis hits,” he said. “The support from the franchise system enables me to focus on client outcomes, while running a values-driven business.”

As the aging population grows and demand for home care continues to rise, Executive Home Care offers a compelling opportunity for franchisees seeking meaningful work and long-term growth. Backed by the Evive Brands network, franchisees benefit from comprehensive training, national marketing, and operational support that equips them to scale a trusted, essential service.

Prospective franchise owners who are passionate about helping others and want to make a difference in the lives of seniors are encouraged to explore the Executive Home Care franchise opportunity.

For more information, visit www.executivehomecare.com.

About Executive Home Care

Executive Home Care is a leading in-home care franchise dedicated to providing compassionate, high-quality services that empower seniors to live independently. The company is committed to excellence in client care and franchisee support, ensuring both business owners and their communities benefit from trusted, professional home care solutions.

3 07, 2025

Executive Home Care Helps Seniors Stay Independent With Personalized In-Home Support

2025-07-03T09:27:45-04:00July 3rd, 2025|Tags: , , , |

SCOTTSDALE, Ariz. — In recognition of July as Social Wellness Month, Executive Home Care, is highlighting the critical role that social connection and personalized in-home care play in helping seniors maintain their independence and overall well-being.

Nearly 90% of adults over age 65 want to remain in their homes as they age, according to AARP. Executive Home Care, part of Evive Brands, meets this growing need with a range of non-medical services that empower seniors to live safely and comfortably at home. From assistance with bathing and meals to companionship and transportation, caregivers provide support that enables aging adults to remain independent longer.

“Our goal is to help seniors live life on their own terms,” said Jeanette WeinzBrand Leader of Executive Home Care. “We understand that independence means more than staying at home—it means feeling secure, respected, and connected to the world around you.”

Executive Home Care’s services go beyond physical support. As part of its commitment to social wellness, the company encourages meaningful engagement through companionship and activities that reduce isolation and promote emotional health. Studies have shown that social connection in later life can lead to improved cognitive function and lower rates of depression.

“July is Social Wellness Month, which reminds us how important human connection is—especially for seniors,” said Weinz. “Whether it’s a shared story, a walk outside, or time spent doing something they enjoy, our caregivers help clients stay socially engaged and emotionally supported.”

With customized care plans and a compassionate approach, Executive Home Care gives families peace of mind while preserving the dignity and lifestyle of their loved ones. As the senior population in the U.S. is expected to exceed 80 million by 2040, the demand for trusted, high-quality in-home care will only grow.

To learn more about how Executive Home Care helps seniors thrive at home, visit www.executivehomecare.com.

About Executive Home Care

Executive Home Care is a leading in-home care franchise dedicated to providing compassionate, high-quality services that empower seniors to live independently. The company is committed to excellence in client care and franchisee support, ensuring both business owners and their communities benefit from trusted, professional home care solutions.

3 07, 2025

Invest in Independence With Executive Home Care Franchise Opportunity

2025-07-03T09:24:19-04:00July 3rd, 2025|Tags: , , , |

SCOTTSDALE, Ariz. — As the nation marks Social Wellness Month this July, Executive Home Care is inviting purpose-driven entrepreneurs to open new franchise locations and help older adults stay independent, engaged, and connected at home.

Demand is surging. Fortune Business Insights cites that the U.S. home-healthcare services market is projected to climb from $107 billion in 2025 to $176 billion by 2032, a 7.4 percent CAGR. At the same time, the senior population will swell to nearly 78 million people age 65 and older by 2040. With 90 percent of adults preferring to age in place, according to AARP, in-home care that also nurtures social connection is no longer a luxury—it’s an essential service.

Executive Home Care equips franchise owners with a comprehensive business model that generates multiple revenue streams—including hourly and live-in care, respite services, Veterans Affairs programs, and long-term-care insurance billing. A proprietary caregiver-recruitment engine, real-time family portal, and dedicated business-coaching program streamline start-up and accelerate growth.

“Opening an Executive Home Care franchise is more than a smart investment; it’s a chance to champion seniors’ independence and social wellness every single day,” said Jeanette WeinzBrand Leader of Executive Home Care. “Our proven training, ongoing field support, and purpose-driven culture empower owners to build profitable businesses that make a genuine difference in their communities.”

Each locally owned office crafts individualized care plans that balance safety with meaningful engagement—whether assisting with daily routines, arranging transportation to community events, or offering companionship that combats isolation. Franchisees also benefit from peer mentoring groups and data-driven performance dashboards that help keep operations on track.

Qualified candidates—typically professionals with management experience, strong interpersonal skills, and a passion for service—can tap into protected territories available in major metropolitan areas and mid-sized markets nationwide.

Executive Home Care, a member of Evive Brands, is actively expanding and seeking franchise partners nationwide. For more information about available territories and the benefits of franchise ownership, visit www.executivehomecare.com.

About Executive Home Care

Executive Home Care is a leading in-home care franchise dedicated to providing compassionate, high-quality services that empower seniors to live independently. The company is committed to excellence in client care and franchisee support, ensuring both business owners and their communities benefit from trusted, professional home care solutions.

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