August 2020 Issue

August 2020 Issue2020-08-10T09:02:25-04:00

Click here for stylized version of Franchise Dictionary Magazine’s August issue.

Click here for the digital version of August articles.

August 2020 Articles


WaterStation Technology Provides a Healthy, Bottleless Source of Water

The need for such pure, safe, conveniently dispensed drinking water has never been greater, especially with the onset of the Covid-19 pandemic, which posed challenges for consumers used to getting bottled water or water deliveries at their homes. WaterStation Technology provides an alternative that’s not only reliable and convenient, but also a healthier choice. By Jessica Jones



Since the IFA is unable to host their in-person Legal Symposium this summer, please join them for this year’s Franchise Law Virtual Summit August 12-13. IFA’s Franchise Law Virtual Summit is designed by a task force of member volunteers with a particular emphasis on how legal and regulatory issues affect the everyday business operations of the franchise system.


Passion Paired with an Innovative Concept Drive MADabolic

The $30 billion health and fitness industry in the U.S. has been growing by at least 3% to 4% annually for the last 10 years and shows no sign of slowing down, according to the International Health, Racquet and Sportsclub Association (IHRSA). If anything, the industry’s growth is expected to accelerate. By Rose Mango


Franchise Success Measured In Pounds

Being overweight doesn’t only mean not looking svelte in last year’s swimsuit or not fitting into your favorite pair of jeans. It also can lead to high blood pressure, high cholesterol, diabetes or stroke. With more than 42% of Americans classified as obese, according to the Centers for Disease Control and Prevention, the demand for healthy weight-loss programs is increasing. By Rochelle Miller


Getting to Know Island Fin Poké’s Mark Setterington

You don’t have to travel to the islands for authentic Hawaiian- and Caribbean-style poké, created from the freshest, most memorable ingredients. From farm to fork, Island Fin Poké uses only the highest quality, never-frozen fish, produce and other ingredients, with no preservatives, artificial colors or sweeteners to create delicious healthy meals, many of which are gluten-free. By Cindy Charette


A 180˚ Career Change was the Right Choice

Jim Norconk spent most of his career in the field of substance-abuse treatment. Launching his profession as a clinical technician before earning his master’s degree and advancing to therapist, the North Carolina resident most recently moved into the operations side of the business, building and maintaining treatment facilities for the better part of a decade. But Norconk became maxed out. By Jessica Jones


Thriving as Partners in Both Marriage and Business

James and Frank Boswell have been successful as partners not only in marriage but also in business. James, an active serviceman in the U.S. Navy, and Frank, a professional interpreter for the deaf, are also franchise owners. The couple owns and operates three pet-grooming units in the Houston area for Aussie Pet Mobile.  By Rochelle Miller



FASTSIGNS Provides Tools to Succeed Even Through Trying Times

The COVID-19 pandemic has posed challenges to business owners in all industries around the world. And while the business landscape continues to change rapidly and dramatically, one thing has remained constant: the need for businesses to communicate with consumers. FASTSIGNS International, Inc. has helped its franchisees in fulfilling the needs of their business clients by providing signs, graphics, digital signs, décor graphics and more. By Jessica Jones


Adapting to a “New Normal” Strengthens the Franchise Community

It’s no secret that COVID-19 restrictions have taken a toll on businesses, with many industries affected by forced closures and even essential businesses impacted by social distancing rules. For members of the franchise community, however, the wide support available has made the journey a bit easier. By Rochelle Miller


Shop Talk

Succe$$ Tips: Yes or No

The average adult makes 35,000 decisions a day. I think the average entrepreneur may make twice that number! OK, 70,000 decisions a day might be a bit of an exaggeration, but it certainly feels like it. That’s because every decision entrepreneurs make has a rippling effect that usually impacts personnel, operations, customers, and the entire business. By Alesia Visconti


Best Practices for the Chief Everything Officer

CEOs of most middle- and large-sized companies rely on a leadership team of experienced managers to help them succeed. As a small-business owner, you don’t have the luxury of hiring managers to focus on Human Resources, Sales, Marketing, Finance or even Operations. You are in charge of everything associated with your business. By Chris Mangum


Determining a Funding Strategy with your Partner

Going into business with your spouse or partner can be a lucrative and rewarding experience that strengthens your relationship. If you’re in a long-term relationship, you already know that teamwork is of the utmost importance. The need for teamwork is especially important when determining the funding strategy for your new franchise or small business. By Sherri Seiber


Sign up for the Franchise Dictionary Magazine Newsletter