personal care franchise

8 02, 2022

Hammer & Nails Partners with Non-Profit Organizations to Provide Male Cancer Patients with Free Grooming Services

2022-02-08T11:44:35-05:00February 8th, 2022|Tags: , , |

Partnerships with ZERO – The End of Prostate Cancer and Men Actively Creating Healthy Outcomes Aim to Provide Male Cancer Patients with “King for the Day” Experiences through Hammer & Nails Cares Program.

FOLSOM, Calif. — Hammer & Nails, the luxury destination for exceptional men’s grooming experiences has joined forces with ZERO – The End of Prostate Cancer and Men Actively Creating Healthy Outcomes (MACHO) as part of the Hammer & Nails Cares program, which provides male cancer patients with free grooming services nationwide.

The Hammer & Nails Cares program will provide $100,000 of complimentary grooming services in 2022 to those male cancer patients most in need. Helping to fund a portion of the services donated is Hammer & Nails’ point-of-sale provider, Zenoti.

“It’s an honor to partner with these amazing organizations to spread awareness on the importance of self-care during cancer treatment for happiness and health, and to have a small hand in making these men with cancer feel better about themselves,” said Aaron Meyers, CEO of Hammer & Nails. “Because each Hammer & Nails location is specifically designed for the privacy and comfort of our members and guests, male cancer patients who rarely get a spa day can leave their worries at the door and indulge in essential pampering in an environment exuding quality and relaxation.”

Cancer is out of anyone’s control and its demands including treatment, side effects and surgeries can make anyone feel helpless or frustrated. A cancer diagnosis can’t be changed, but patients can make decisions on how they care for themselves and self-care is one way to take steps to address overall physical and mental health. According to the American Cancer Society, caring for your appearance can help you feel better about yourself, and looking your best can help feel more confident and in control.

“We know the emotional battle cancer patients face as well as the physical toll treatments can have on their bodies,” said DeMetrius Kee from ZERO. “Self-care during cancer treatment is an essential and vital part of overall happiness and health, which is why we are thrilled knowing the male cancer patients we support will get the VIP treatment from Hammer & Nails to look and feel their best.”

The Hammer & Nails experience is unlike any other. The atmosphere is low-lit, with soft ambient lighting throughout the shop. Exterior windows are tinted for privacy and the interior is furnished with dark wood and steel, creating a relaxing vibe. Members are greeted by name, escorted to a luxurious oversized leather chair, and handed a menu with complimentary beverages ranging from an ice-cold water to McAllen’s whiskey, all of which is included in the service cost. Every guest has a personal TV, remote and noise-cancelling headphones for entertainment during his visit.

About ZERO

ZERO – The End of Prostate Cancer is the leading national nonprofit with the mission to end prostate cancer. ZERO’s vision is Generation ZERO – the first generation of men free from prostate cancer. To see that vision fulfilled, ZERO focuses on prostate cancer education, testing, patient support, research and advocacy.

About Men Actively Creating Healthy Outcomes

Men Actively Creating Healthy Outcomes (MACHO) is a non-profit foundation dedicated to men’s health and cancer awareness with a mission to inspire men to live healthier lives by making proactive healthcare choices. The partnership will be stewarded by Bin McLaurin, who is an internationally recognized Men’s Health advocate and founder of MACHO.

About Hammer & Nails

Hammer & Nails was founded in 2013 with the vision to provide hand and foot care, manicures and pedicures, haircuts and shaves to every type of male. After launching its franchise opportunity in 2015, the first luxury grooming lounge dedicated to delivering a full suite of services to extraordinary individuals has built an unrivaled experience that’s disrupting the men’s grooming industry and revolutionizing the way guys get their groom on. Quickly becoming one of the fastest growing franchise brands in the segment, Hammer & Nails is ready to take advantage of the expanding $21B male grooming industry. Hammer & Nails has awarded licenses for more than 200 shops and is working to have 150 locations open and operating by 2025. To learn more about franchise opportunities, visit https://hammerandnailsfranchise.com/.

11 01, 2022

Hammer & Nails Reports 270% Revenue Increase in 2021

2022-01-11T16:00:12-05:00January 11th, 2022|Tags: , , |

Luxury Grooming Lounge Enjoys All-Time Revenue High, Sets the Stage to Double the Franchise System in 2022.

FOLSOM, Calif. — Hammer & Nails, the first and only luxury grooming lounge specifically designed for men, is on pace to double its system-wide footprint in 2022 after closing out 2021 with immense growth and overall performance. In despite a challenging year for the industry due to the COVID-19 pandemic, Hammer & Nails reported a 270 percent increase in revenue in 2021 over 2020 and doubled the franchise system in the last 12 months. In 2021, Hammer & Nails signed over 30 franchise agreements to bring luxury grooming lounges to Georgia, Ohio, CT, & Florida.

For 2022, Hammer & Nails has set explosive expansion goals to have 20+ new shops operating by the end of Q2, and to sign 30 additional franchise agreements in markets across the country by the end of the year.

“As consumers are increasing self-care regimens during and after the COVID-19 pandemic, Hammer & Nails is capitalizing on this growing trend by creating an environment for men to enjoy a stress-free, memorable and one-of-a-kind experience,” said Jereme Shelton, VP of Franchise Development, Hammer & Nails. “Many enthusiastic entrepreneurs are flocking to the franchise after seeing opportunity in men’s luxury grooming, and view the brand as unrivaled in the industry due to system performance and high-tier support – we expect our growth momentum to continue well into 2022.”

While the brand enjoyed impressive franchise growth in 2021, Hammer & Nails also committed to giving back. In 2021, Hammer & Nails partnered with Zero Cancer, Men Actively Creating Healthy Outcomes (MACHO) and hospitals throughout the United States to provide complimentary grooming services to make patients battling cancer – the Hammer & Nails Cares program. The Hammer & Nails Cares program will provide $100,000 of complimentary grooming services in 2022 to male cancer patients in need. Each Hammer & Nails location is specifically designed for the privacy and comfort of each member and guest.

The Hammer & Nails experience is unlike any other. The atmosphere is low-lit, with soft ambient lighting throughout the shop. Exterior windows are tinted for privacy and the interior is furnished with dark wood and steel, creating a relaxing vibe. Members are greeted by name, escorted to a luxurious oversized leather chair, and handed a menu with complimentary beverages ranging from an ice-cold water to McAllen’s whiskey, all of which is included in the service cost. Every guest has a personal TV, remote and noise-cancelling headphones for entertainment during his visit.

Hammer & Nails has a first-to-market advantage in the ever-growing $24B male grooming industry as the only niche male grooming franchise available. For more information about the Hammer & Nails franchise opportunity, visit https://hammerandnailsfranchise.com/.

About Hammer & Nails

Introducing the first luxury grooming lounge dedicated to delivering a full suite of services to extraordinary individuals. Founded in 2013 with the vision to provide our members with more than just haircuts and has evolved into one of the fastest growing franchise brands in our segment and is ready to take advantage of the expanding $21bn male grooming industry. We have awarded licenses for more than 200 shops and is working to surpass 150 open and operating by 2025.

6 12, 2021

Hammer & Nails Inks Franchise Deal to Bring the First-of-its-Kind Men’s Grooming Shop to Georgia

2021-12-06T11:22:16-05:00December 6th, 2021|Tags: , , |

Local Entrepreneurs to Open Exclusive Oasis in the Atlanta Area; first in the state of Georgia.

ATLANTA — Hammer & Nails, the luxury destination for exceptional men’s grooming experiences, has inked a franchise deal with Atlanta-natives Lorenzo Jackson and Tarris Scott. The entrepreneurial duo will bring hand and foot care, haircuts and shaves in a man cave nirvana to Atlanta, with plans to open in Q1 of 2022, in Midtown.

Best friends since middle school, Jackson and Scott have seen the Atlanta area grow and become an area of massive development and the perfect spot for their newest business endeavor. Jackson who holds an MBA and is a director of sales at a local health care company, and Scott who has been teaching in the DeKalb County School District for over 20 years, came across the Hammer & Nails brand on an episode of Shark Tank and knew it would be a perfect fit for the Atlanta area.

“Lorenzo and I have been friends for decades, and after looking for our next business venture we knew Hammer & Nails was for us,” said Scott. “Midtown is a bustling part of the Atlanta area with a lot of new businesses setting up shop, but and nothing like Hammer & Nails exists making it the textbook area to open the brand. Additionally, as a teacher, this endeavor helps show other educators there can be another future beyond the classroom and retirement.”

The Hammer & Nails experience is unlike any other. The atmosphere is low-lit, with soft ambient lighting throughout the shop. Exterior windows are tinted for privacy and the interior is furnished with dark wood and steel, creating a relaxing vibe. Members are greeted by name, escorted to a luxurious oversized Bison leather chair, and handed a menu with complimentary beverages ranging from an ice-cold water to McAllen’s whiskey, all of which is included in the service cost. Every guest has a personal TV, remote and noise-cancelling headphones for entertainment during his visit.

“We cannot wait to get our doors open and start offering grooming services to the men of Atlanta,” said Jackson. “With Midtown being a busy part of the area, about a block or two from Georgia Tech University and surrounded by high rise condos and high foot traffic, we’re can’t wait to be the oasis for men to get away from their busy lives and indulge in essential pampering and relaxation.”

Hammer & Nails has a first-to-market advantage in the ever-growing $21B male grooming industry as the only niche male grooming franchise available.

“We are thrilled to have Lorenzo and Tarris bring the first Hammer & Nails location to the state of Georgia and join our brand during such a key moment of growth,” said Jereme Shelton, Vice President of Franchise Development, Hammer & Nails. “Offering hand and foot care and grooming services all under one roof is sure to revolutionize personal care in the Atlanta area. We know with the brand’s trend-setting atmosphere and unique service offerings; this new shop will surely become a community staple. Men in Atlanta will have never looked or felt better.”

For more information about the Hammer & Nails franchise opportunity, visit https://hammerandnailsfranchise.com/.

About Hammer & Nails

Hammer & Nails was founded in 2013 with the vision to provide hand and foot care, manicures and pedicures, haircuts and shaves to every type of male. After launching its franchise opportunity in 2015, the brand has built an unrivaled experience that’s disrupting the men’s grooming industry and revolutionizing the way guys get their groom on, quickly becoming the premier destination for men’s grooming experiences in a relaxed environment. Hammer & Nails has awarded licenses for more than 200 shops and is working to have 150 locations open and operating by 2025. To learn more about franchise opportunities, visit https://hammerandnailsfranchise.com/.

27 10, 2021

Deka Lash Unveils MegaVolume — More Volume Than Ever Before

2021-10-27T14:53:30-04:00October 27th, 2021|Tags: , , , |

PITTSBURGH — Leading international franchise Deka Lash is launching its newest service, MegaVolume, the company’s most dramatic and boldest lash look yet.

Deka Lash is known for taking an innovative and consumer-led approach to its beauty services. Since launching Brow Lamination in 2020, its first ever brow service, Deka Lash began designing its newest signature lash look based entirely on client feedback. The feedback was simple: more volume and more density than any other traditional services. The result is MegaVolume.

“We couldn’t be more excited for the launch of MegaVolume,” says Jennifer Blair, Founder and co-CEO of Deka Lash. “The look and feel is really unique. It creates a maximum lash density while still maintaining a natural look. It really sets a new standard for those customers wanting that fuller, more dramatic look while also feeling comfortable wearing it every day.”

MegaVolume lashes have at least double the amount of lashes than standard Volume lash services, thereby ensuring a darker, denser look. However, while MegaVolume is definitely bold, the lashes themselves are extremely lightweight to wear.

“I was really excited about trying something that gives more volume than the normal TrueVolume service that I typically have done,” shares Ana, a Deka Lash client in Pittsburgh, PA. “They definitely give a more voluminous look but manage to do so without feeling heavy. The MegaVolume lashes, despite the name, are super light along my lash line. They also lasted a lot longer than what I normally get because the MegaVolume lashes give me fuller, denser coverage. Even when I lose a lash, I’m not worried about gaps”.

MegaVolume launches in all Deka Lash studios beginning November 12, 2021.

About Deka Lash

Deka Lash was founded in 2011 by Jennifer and Michael Blair, with the vision to create everyday confidence through beautiful lashes that are affordable and accessible to everyone. Deka Lash Studios are modern retail salons which apply semi-permanent, custom eyelash extensions by highly trained lash artists, providing a variety of looks and styles. The concept began franchising in 2016 and to date operates in 28 US States and Internationally in Canada. In 2021, Deka Lash earned the rank of #4 on Entrepreneur Magazine’s top new franchise.

For additional information visit dekalash.com

18 10, 2021

Hammer & Nails Continues Ohio Growth with Two New Signed Franchise Agreements

2021-10-18T13:04:02-04:00October 18th, 2021|Tags: , , |

Local Entrepreneur to Bring New Locations to Columbus & Dayton.

COLUMBUS, OhioHammer & Nails, a men’s grooming shop that provides haircuts, shaves and hand & foot care, in a welcoming, relaxed atmosphere, is pleased to announce it has signed a multi-unit franchise agreement in Ohio with local entrepreneur Ryan Darner. Darner plans to open a Hammer & Nails location in Centerville, a suburb of Dayton, and Powell, a suburb of Columbus, Ohio with a goal to open the first location by Q3 2022, and the second to follow.

Darner, an Ohio native, has over 15 years of experience working in finance, investments, and real estate.  When a Hammer & Nails location opened near his home, Darner decided to try it out. He was so impressed with the experience and VIP service that he knew he wanted to be part of expanding the franchise and saw the value in the exclusive membership model.

“Everyone looks to find the perfect place for a good haircut on a consistent basis, and once you find the right barber you are loyal to them,” said Darner. “I know a lot of guys that have the same mindset, so I wanted to bring an elevated and relaxing experience to men in the area that goes beyond just a haircut, a place where they can get a sports pedicure or straight razor shave while watching a football game on TV with a cocktail or beer in hand. Hammer & Nails provides guys with a great haircut and a great experience in a relaxing atmosphere. I am very excited to help bring Hammer & Nails to the Dayton and Columbus communities.”

The Hammer & Nails experience coming to Dayton and Columbus is unlike any other. The atmosphere is low-lit, with soft ambient lighting throughout the shop. Exterior windows are tinted for privacy and the interior is furnished with dark wood and steel, creating a relaxing vibe. Members are greeted by name, escorted to a luxurious oversized Bison leather chair, and handed a menu with complimentary beverages ranging from an ice-cold water to McAllen’s whiskey, all included in the cost of the service. Shops have Direct TV, and every guest has a dedicated personal oversized device, remote and noise-cancelling BOSE headphones for entertainment during the visit.

Ohio has been a huge success for Hammer & Nails and we are excited to have Ryan join our team,” said Jereme Shelton, Vice President of Franchise Development, Hammer & Nails. “As we continue to expand in the state, we knew Ryan would be the perfect fit, and we are excited to help him bring the Hammer & Nails brand to the Dayton and Columbus areas.”

As the only niche male grooming franchise available, Hammer & Nails has a first-to-market advantage in the ever-growing $21B male grooming industry. For more information about the Hammer & Nails franchise opportunity, visit https://hammerandnailsfranchise.com/.

About Hammer & Nails

Hammer & Nails was founded in 2013 with the vision to provide hand and foot care, manicures and pedicures, haircuts and shaves to every type of male. After launching its franchise opportunity in 2015, the brand has built an unrivaled experience that’s disrupting the men’s grooming industry and revolutionizing the way guys get their groom on, quickly becoming the premier destination for men’s grooming experiences in a relaxed environment. Hammer & Nails has awarded licenses for more than 200 shops and is working to have 150 locations open and operating by 2025. To learn more about franchise opportunities, visit https://hammerandnailsfranchise.com/.

16 06, 2021

Men’s Grooming Shop Hammer & Nails Expands into the Northeast

2021-06-16T10:42:00-04:00June 16th, 2021|Tags: , , |

Hammer & Nails is Looking to Develop Locations in Connecticut, Maryland, Massachusetts, Rhode Island, New York, and Washington, DC.

HARTFORD, Conn. and RESTON, Va. — Hammer & Nails Grooming Shop for Guys, a men’s grooming shop that provides haircuts, shaves, and hand & foot care in a welcoming, relaxed atmosphere, is pleased to announce it has signed two new Area Developer franchise agreements in the Northeast. Donald Yurick, a new Area Developer for the brand, has purchased Connecticut, Massachusetts, Rhode Island, and New York. Ilona Kirzhner, a franchisee for Hammer & Nails, also purchased Area Developer rights to Washington, DC, and Maryland.

Yurick has over 18 years of sales and marketing experience working in several industries; pharmaceuticals, insurance, and technology. After a recent move to Connecticut, Yurick felt ready to take the next step in his career and become an entrepreneur. He came across Hammer & Nails and instantly saw the opportunity with this brand and industry.

“Throughout my career, I have honed in the ability to help businesses increase sales, drive growth and grab significant market share. This experience has prepared me for this new role,” said Yurick. “When I decided to start looking for entrepreneurial opportunities, I saw so much value in Hammer & Nails. They are creating an experience for men that no other business is, and I liked that as a franchisee and an Area Developer, I could open my location and also help other entrepreneurs open their own Hammer & Nails.”

Yurick plans to open his first Hammer & Nails location in Connecticut by Q2 2022 and has more to follow. As an Area Developer for Hammer & Nails, Yurick will grow the brand in Connecticut, Massachusetts, Rhode Island, and New York. He will be recruiting and educating interested entrepreneurs about the process of opening their shops, as well as, assisting Hammer & Nails in selling the 80+ franchise licenses that are currently available in the Northeast. Yurick is not the only new Area Developer for Hammer & Nails in the Northeast. They have also recently announced Kirzhner will become an Area Developer.

Kirzhner is a current Hammer & Nails franchisee that signed a historic 12-unit franchise deal in 2020. She currently has one shop open in Northern Virginia (NOVA) and plans to open the remaining 11 within the next five years in Washington, DC, NOVA, and Maryland. Kirzhner has decided to expand her partnership with Hammer & Nails and become an Area Developer for Washington, DC, and Maryland. Kirzhner’s engineering degree and experience running a very successful store in Leesburg, Virginia, has made her a tremendous asset to Hammer & Nails. As an Area Developer, she will transfer those skills over to help other franchisees succeed to continue to build the brand in the Northeast.

“I am very excited about this new opportunity with Hammer & Nails,” said Kirzhner. “As a franchisee myself, I know how important it is to have a strong support system around you when running a business. Aaron and his team have been great resources. I am looking forward to teaming with corporate and other ADs to help grow the brand locally in the DC metro area, regionally in the Northeast, and nationally across the US.”

The Hammer & Nails experience coming to the Northeast is unlike any other. The atmosphere is low-lit, with soft ambient lighting throughout the shop. Exterior windows are tinted for privacy, and the interior is furnished with dark wood, leather, and steel, creating a relaxing vibe. Members are greeted by name, escorted to a luxurious oversized Bison leather chair, and handed a menu with complimentary beverages ranging from ice-cold water to McAllen’s whiskey, and all included in the cost of the service. Shops have Direct TV, and every guest has a dedicated personal oversized device, remote and noise-canceling BOSE headphones for entertainment during the visit.

“We are thrilled to welcome Don to our team as a franchisee and Area Developer. His experience and expertise make him a huge asset to our team as we continue to expand across the country,” said Aaron Meyers, CEO, Hammer & Nails. “With the addition of Don and Ilona as Area Developer, there is so much room for growth in the Northeast for Hammer & Nails, and we are excited for them to spearhead that effort.”

Hammer & Nails has a first-to-market advantage in the ever-growing $21B male grooming industry as the only niche male grooming franchise available. For more information about the Hammer & Nails franchise opportunity, visit https://hammerandnailsfranchise.com/.

About Hammer & Nails

Hammer & Nails was founded in 2013 with the vision to provide hand and foot care, manicures and pedicures, haircuts, and shaves to every type of male. After offering a franchise opportunity in 2015, the brand awarded licenses for more than 200 shops and worked to have 150 locations open and operating by 2025. To learn more about the brand, service offerings, and locations, visit http://www.hammerandnailsgrooming.com/

26 05, 2021

Hammer & Nails Signs Four Franchise Agreements to Expand the Grooming Shop for Men’s Presence in Ohio

2021-05-26T14:59:50-04:00May 26th, 2021|Tags: , , |

New Franchisees Set to Open Locations in the Cleveland and Cincinnati Areas.

COLUMBUS, Ohio — Hammer & Nails Grooming Shop for Guys, a men’s grooming shop that provides haircuts, shaves, and hand & foot care in a welcoming, relaxed atmosphere, is pleased to announce it has signed four new franchise agreements to expand the brand’s presence in the Buckeye State. The first shop in Ohio sold out memberships in record time due to the overwhelming demand for men’s grooming services. Franchisee Chris Guglielmi will open two new locations in Cleveland, and an additional investment group will also open two shops in Cincinnati.

Guglielmi plans to bring a Hammer & Nails location to the West side of Cleveland within the next five to six months with an additional location on the East side of town by Q2 2022. The investment group will start by bringing a Hammer & Nails location to the Indian Hills/Hyde Park area of Cincinnati by Q4 of 2021.

A jack of all entrepreneurial trades, Guglielmi has had a dream of being his own boss and running his own businesses since he was in high school. Creating jobs and opportunities for others to grow, learn and excel has always a driving force in Guglielmi’s success. Stumbling across Hammer & Nails while at brunch in Cleveland, Guglielmi knew the company was on to something and instantly knew he had to bring more locations of the men’s grooming salon to the area.

“The men’s grooming concept is such an underserved niche market all across the country,” said Guglielmi. “There’s so much opportunity with Hammer & Nails and I am so excited to help spread awareness of the brand with my two locations in the Cleveland area. On a regular basis, a large amount of the men in Cleveland get a haircut every month and I’m looking forward to showing local men how a regular haircut experience can also be a relaxing, pampering one.”

The Hammer & Nails experience coming to Cleveland and Cincinnati is unlike any other. The atmosphere is low-lit, with soft ambient lighting throughout the shop. Exterior windows are tinted for privacy and the interior is furnished with dark wood and steel, creating a relaxing vibe. Members are greeted by name, escorted to a luxurious oversized Bison leather chair, and handed a menu with complimentary beverages ranging from an ice-cold water to McAllen’s whiskey, all included in the cost of the service. Shops have Direct TV, and every guest has a dedicated personal oversized device, remote and noise-cancelling BOSE headphones for entertainment during the visit.

“We couldn’t be happier to have Chris and the new investment Group as Hammer & Nails franchise partners in Ohio,” said, Aaron Meyers, CEO, Hammer & Nails. “Our presence in the state is growing larger by the day and we’re looking forward to see the successes that these additional three locations will bring. We know with the brand’s trend-setting atmosphere and unique service offerings, that these new shops are destined to become a staple in the Cleveland and Cincinnati communities.”

With four new shops in the next two years, Hammer & Nails is that much closer to selling out franchise opportunities in the state of Ohio. Current markets still available for franchise opportunities include, Columbus, Cincinnati, and Cleveland. For more information about Hammer & Nails franchise opportunities, visit https://hammerandnailsfranchise.com/.

About Hammer & Nails

Hammer & Nails was founded in 2013 with the vision to provide hand and foot care, manicures and pedicures, haircuts and shaves to every type of male. After offering a franchise opportunity in 2015, the brand awarded licenses for more than 200 shops and is working to have 150 locations open and operating by 2025. To learn more about the brand, service offerings and locations, visit http://www.hammerandnailsgrooming.com/

4 05, 2021

Leading International Lash Franchise Deka Lash Celebrates Grand Opening of 100th Studio

2021-05-04T10:05:58-04:00May 4th, 2021|Tags: , , , |

PITTSBURGH — Deka Lash, the leading international Lash Franchise, today announced the opening of its 100th store in Pittsburgh, marking a major milestone as the company continues its growth and expansion plans across the country. This milestone comes after Deka Lash fought through the COVID pandemic, proving that lashes and beauty can withstand the toughest of times.

“We are thrilled to announce that we have expanded our footprint to 100 operating locations. With our long-term goal of opening more than 300 stores in the next few years we continue to be excited about the significant whitespace in front of us,” said Deka Lash founder and co-CEO Jennifer Blair.

Once just a single bed salon in Pittsburgh, Pennsylvania, Deka Lash is now the largest international lash franchise in the world. Jennifer Blair started the brand alongside her husband, Michael Blair, with a vision of being able to help the everyday woman feel more confident and beautiful with a level of accessibility that (at the time) was completely unheard of in the industry. Since then, Deka Lash has become a leader in eyelash beauty to not only serve and empower their customers, but also provide long term and fulfilling career paths for women looking to make the shift into the beauty industry.

Jennifer Blair stated, “As we continue on this journey to become the leading destination for eyelash extensions, we are more committed than ever to better serving our customers, building brand awareness and investing across the business to further enhance the Deka Lash experience.”  This month Jennifer and Michael Blair will attend the grand opening of the new Pittsburgh location in McCandless Pennsylvania.

About Deka Lash

Deka Lash was founded in 2011 by Jennifer and Michael Blair, with the vision to create everyday confidence through beautiful lashes that are affordable and accessible to everyone. Deka Lash Studios are modern retail salons which apply semi-permanent, custom eyelash extensions by highly trained lash artists, providing a variety of looks and styles. The concept began franchising in 2016 and to date operates in 28 US States and Internationally in Canada. In 2021, Deka Lash earned the rank of #4 on Entrepreneur Magazine’s top new franchise. For additional information visit dekalash.com.

13 01, 2021

Hammer & Nails Announces New CEO & Chairman of the Board of Directors

2021-01-13T17:52:11-05:00January 13th, 2021|Tags: , , |

Rapidly Growing Men’s Grooming Franchise Appoints John Choi as Chairman, Aaron Meyers as CEO.

SACRAMENTO, Calif. — Hammer & Nails, a first-of-its-kind men’s grooming shop providing straight razor shaves, beard trims and hand and foot care, is pleased to announce updates to its leadership team. The brand’s co-owner and recent CEO John Choi is transitioning to Chairman of the Board of Directors, and Aaron Meyers, who has served as the President and COO for more than two years, has become the Chief Executive Officer.

“We are thrilled to announce Aaron’s well-earned promotion to CEO,” said Choi. “In his role as COO and President, Aaron has spent countless hours perfecting our business model and operations and expanding our footprint both online and with brick & mortar locations. Aaron has more than doubled the size of Hammer & Nails through strategic franchisee partnerships, launched a product line that can be found on Amazon.com, and strongly led the brand through the adversities faced with the recent pandemic. The Board and I look forward to working with him and the rest of the Hammer & Nails team to ensure that today marks an exciting move forward for our Company.”

As CEO, Meyers will continue to operate with a commitment to excellence in supporting the grooming brand’s franchise owners, and will work to capitalize off of the growth momentum seen by Hammer & Nails in recent years. After closing 2020 with an impressive combination Area Developer and multi-unit franchise deal in Naples, Florida, Meyers will be looking to expand the brand throughout the south, specifically Florida, North Carolina, South Carolina, and Georgia.

Prior to joining Hammer & Nails, Meyers’ impressive resume showcases more than 25 years of experience in operations and brand development. As the former Vice President of Operations & Innovation at Massage Envy, he led over 1,000 company-owned and franchised locations delivering $1.3 billion of revenue across 49 states. His professional background also includes an additional 20 years at FedEx Office where he led operations in Europe, Canada, and Latin America.

Further adding to the brand’s best-in-class leadership, Mia Dinh has joined the corporate team as the Director of Training and Operations. Dinh has spent the last two years as one of the franchise owners of the West Hollywood Hammer & Nails where she also worked as general manager. She will lean on her Hammer & Nails experience and her more than 15 years in the men’s grooming industry for her new venture where she is tasked with supporting franchisee operations and leading initial and ongoing training for franchisees and technicians.

“I am excited to continue to lead Hammer & Nails and our many dedicated franchise owners across the country,” said Meyers. “I look forward to taking our brand on this explosive growth journey, and know we will soar in 2021 with the leadership team we have in place.”

About Hammer & Nails

Hammer & Nails was founded in 2013 with the vision to provide hand and foot care, manicures and pedicures, haircuts and shaves to every type of male. After launching its franchise opportunity in 2015, the brand has awarded licenses for more than 200 shops and is working to have 150 locations open and operating by 2025. To learn more about the franchise opportunity, visit https://hammerandnailsfranchise.com/.

5 01, 2021

Hammer & Nails Signs 19-Unit Franchise Deal to Bring Men’s Grooming Shops to Florida

2021-01-05T13:00:45-05:00January 5th, 2021|Tags: , , |

Area Developer to Open Two Naples Locations, Develop 17 Locations Along Florida’s West Coast.

NAPLES, Fla.Hammer & Nails Grooming Shop for Guys, a men’s grooming shop that provides haircuts, shaves and hand & foot care, in a welcoming, relaxed atmosphere, is pleased to announce it has signed a record area developer agreement with finance and operations executive Rick Sander. Sander will open two grooming shops of his own in the Naples community, and is charged with developing 17 additional locations along Florida’s Gulf Coast.

As an executive working up and down the East Coast, Sander decided it was time to become a permanent “snow bird” and move down south. While most people move to warmer climates to retire and soak in the sun, Sander made this move his next business venture. Though Naples has been Sander’s second home for several years, he is excited to be a full-time Floridian and immerse himself in the community year-round. Starting with bringing a new business to the area.

The timing to make the move felt right, as Sander left his previous position as chief financial officer to pursue his next opportunity. During this hunt, he searched many business alternatives, which is when he stumbled into franchising and discovered Hammer & Nails. Sander was immediately intrigued by the concept and quickly eliminated other opportunities to pursue the men’s grooming shop further. Not only was Sander impressed by the uniqueness of the business model – a membership experience where men could be completely comfortable enjoying a hand or foot service while getting their beard groomed – it was an opportunity to bring something new and exciting to the Naples community.

Sander refers to himself as a “numbers guy,” due to his extensive experience in the finance world, which ultimately sold him on the brand as it offers the opportunity for recurring revenue through its monthly membership model. Hammer & Nails goes the extra mile for its members to make the experience both personal and unique – and that’s exactly what the Naples community is all about. 

Naples is so unique and has such great history that after reviewing the franchise opportunity of Hammer & Nails I knew this is something I wanted to be a part of and bring to Naples and across the West Coast of Florida,” said Sander. “I’m glad that the stigma surrounding men getting pedicures and manicures is falling by the wayside. Especially with Florida’s sunshine and warm weather, people want to keep up with their appearance and nail care, and there’s opportunity for Hammer & Nails to be the go-to spot for not only grooming but a one-of-a-kind experience.”

Sander hopes to have his first location open by fall of 2021.  A second location also in Naples will shortly follow, just in time for the cooler season when people from the Midwest and the Northeast flock to Florida.

The Hammer & Nails experience coming to Naples is unlike any other. The atmosphere is low-lit, with soft ambient lighting throughout the shop. Exterior windows are tinted for privacy and the interior is furnished with dark wood and steel, creating a relaxing vibe. Members are greeted by name, escorted to a luxurious oversized Bison leather chair, and handed a menu with complimentary beverages ranging from an ice-cold water to McAllen’s whiskey, all of which is included in the service cost. Every guest has a personal TV, remote and noise-cancelling headphones for entertainment during his visit.

“We are thrilled to have Rick join our brand during such a key moment of growth. Offering hand and foot care and grooming services all under one roof is sure to revolutionize personal care in Naples and all of Florida. We know with the brand’s trend-setting atmosphere and unique service offerings, these new shops will surely become a community staple,” said Aaron Meyers President & COO of Hammer & Nails. “With Rick’s new Hammer & Nails locations, men in Florida will have never looked or felt better.”

As Meyers notes, Hammer & Nails has a strong future in Naples. Sander, Meyers and the rest of the Hammer & Nails team are looking to add more shops across Florida with qualified franchisees.

For more information about the Hammer & Nails franchise opportunity, visit https://hammerandnailsfranchise.com/.

About Hammer & Nails

Hammer & Nails was founded in 2013 with the vision to provide hand and foot care, manicures and pedicures, haircuts and shaves to every type of male. After offering a franchise opportunity in 2015, the brand awarded licenses for more than 200 shops and is working to have 150 locations open and operating by 2025. To learn more about the brand, service offerings and locations, visit http://www.hammerandnailsgrooming.com/