Lash Franchise

25 10, 2022

Former CEO of Mathnasium Brings International Brand Experience to Deka Lash

2022-10-25T10:24:00-04:00October 25th, 2022|Tags: , , , |

Leading Eyelash Extension Franchise Welcomes Shant Assarian as Brand President.

PITTSBURGHDeka Lash, the pioneering beauty brand specializing in eyelash extensions and brow services, is pleased to announce the appointment of franchise veteran Shant Assarian to its leadership team as the company’s President.

Assarian comes to Deka Lash from Mathnasium, where he served in various C-Suite roles. He was instrumental in driving growth and success through increasing unit revenue and profitability, advancing the technology and resources provided to franchisees, and turning the young brand into a leader in the supplemental education market.

“Shant is bringing experience and expertise to an already talented team as the company moves into its next phase of growth. The depth of his experience will complement our team and enable our company to meet strong consumer demand and provide a best-in-class business model, technology, and support for our franchisees” said Deka Lash CEO Jennifer Blair. “He is passionate about franchising and has the proven ability to operate in a fast-growing environment, leveraging his financial, operational, and analytical expertise.”

The brand that started in Blair’s living room has now grown to 125 studios across North America. The company anticipates it will have 140 studios by year end and is projected to have 200 studios open by the end of 2023. Deka Lash’s proven business model and exceptional reputation sets up the brand for strident growth domestically and beyond.

“I’m excited to be with Deka Lash. It’s an incredible brand with extraordinary potential and amazing people throughout the organization – all the ingredients necessary to achieve dramatic success,” said Assarian. “Everyone is passionate about what we do because it’s rewarding. From the Studio Owners to the Lash Artists building their careers in the growing beauty industry, to the members who are redefining everyday luxury.”

Deka Lash offers studio owners a tested and proven professional training program, a proprietary studio design, a personalized customer experience, and an industry leading membership program that goes beyond standard packages.

For franchise opportunities visit https://www.dekalashfranchise.com/

About Deka Lash

Deka Lash is a beauty company on a mission to help you uncover the most confident and empowered version of yourself through customized lash and brow services, high-end products, and an elevated experience each and every time you walk through its doors. Founded in 2012 by Jennifer and Michael Blair, the modern retail studios, which apply semi-permanent, custom eyelash extensions by highly trained Lash Artists, provide a variety of looks and styles to choose from. The concept began franchising in 2016 and is currently operating 125 studios throughout North America. To learn more about the Deka Lash franchise opportunity, visit https://www.dekalashfranchise.com/

22 09, 2022

Deka Lash Pairs Tech and Beauty to Deliver Exceptional Customer Journey

2022-09-22T10:39:13-04:00September 22nd, 2022|Tags: , , , |

National Brand Shapes Business Model around Industry Technology.

PITTSBURGH — Deka Lash, is a tech-based beauty company that specializes in eyelash extensions and brow services. Since 2012, the company has been fulfilling a major gap in the beauty industry, making eyelash extensions more accessible to all.

While the demand for the brand’s variety of custom eyelash extensions, lash lift treatments, brow lamination and retail products has grown since its start, the popularity has recently taken off as pop culture, TikTok, influencers and celebrities show off the unique looks available beyond mascara.

“As a mother of four, I saw firsthand how unrealistic it was to afford the upkeep, let alone the accessibility, so my family and I set out to redefine everyday luxury. From everyday looks to more ‘dense and dramatic’, we have something for everyone,” said Jennifer Blair, founder and co-CEO of Deka Lash. “We show our commitment to our guests and owners, by our application techniques, robust training and technology advancements to maximize efficiency.”

The beauty brand uses Artificial Intelligence to manage all calls and augmented reality to offer realistic virtual try on for their signature lashes. To continue the mastery of the service offerings, Deka Lash believes in ongoing innovation to offer an assortment of adhesives for different skin types, including multiple sensitive skin options.

“From our R+D department to our proprietary training, we have developed a product line specially formulated for our lashes, and will continue to cater our services to the needs of our customers,” said Michael Blair, co-CEO of Deka Lash. “For our customers and our franchisees, we aim to stay steps ahead to remain relevant as the demand grows for what we do and how we do it.”

Deka Lash is the first and only eyelash extension studio to develop a technique that allows Lash Artists to apply extensions to every other lash, cutting the usual application time in half. This service is called TrueXpress and it takes 60 minutes to complete, 30 minutes for refills.

The brand that started in Jennifer’s living room has now grown to 125 studios across North America. The company anticipates it will have 140 studios by year end and is projected to have 200 studios open by 2023.

“We’re growing rapidly and as a result, we have been expanding our head office team to strengthen our infrastructure of support, so our studio owners and lash artist can focus on the customer experience,” said Jennifer Blair. “Our franchisees are a testament that the beauty business is rewarding and empowering as they get to see the confidence that comes with lashes and the value of investing in the expertise of the lash artists who build trust with members and guests who are looking for the superior and more cost-effective solution.”

Deka Lash has a mix of membership models and lash extension service offerings for a variety of signature looks including MegaVolume, TrueVolume, TrueExpress, Hybrid and Classic. The studios also offer a lash lift treatment and brow lamination.

About Deka Lash

Deka Lash is a beauty company on a mission to help you uncover the most confident and empowered version of yourself through customized lash and brow services, high-end products, and an elevated experience each and every time you walk through our doors. Founded in 2012 by Jennifer and Michael Blair, the modern retail studios, which apply semi-permanent, custom eyelash extensions by highly trained Lash Artists, provide a variety of looks and styles to choose from. The concept began franchising in 2016 and is currently operating 125 studios throughout North America. To learn more about the Deka Lash franchise opportunity, visit https://www.dekalashfranchise.com/

27 10, 2021

Deka Lash Unveils MegaVolume — More Volume Than Ever Before

2021-10-27T14:53:30-04:00October 27th, 2021|Tags: , , , |

PITTSBURGH — Leading international franchise Deka Lash is launching its newest service, MegaVolume, the company’s most dramatic and boldest lash look yet.

Deka Lash is known for taking an innovative and consumer-led approach to its beauty services. Since launching Brow Lamination in 2020, its first ever brow service, Deka Lash began designing its newest signature lash look based entirely on client feedback. The feedback was simple: more volume and more density than any other traditional services. The result is MegaVolume.

“We couldn’t be more excited for the launch of MegaVolume,” says Jennifer Blair, Founder and co-CEO of Deka Lash. “The look and feel is really unique. It creates a maximum lash density while still maintaining a natural look. It really sets a new standard for those customers wanting that fuller, more dramatic look while also feeling comfortable wearing it every day.”

MegaVolume lashes have at least double the amount of lashes than standard Volume lash services, thereby ensuring a darker, denser look. However, while MegaVolume is definitely bold, the lashes themselves are extremely lightweight to wear.

“I was really excited about trying something that gives more volume than the normal TrueVolume service that I typically have done,” shares Ana, a Deka Lash client in Pittsburgh, PA. “They definitely give a more voluminous look but manage to do so without feeling heavy. The MegaVolume lashes, despite the name, are super light along my lash line. They also lasted a lot longer than what I normally get because the MegaVolume lashes give me fuller, denser coverage. Even when I lose a lash, I’m not worried about gaps”.

MegaVolume launches in all Deka Lash studios beginning November 12, 2021.

About Deka Lash

Deka Lash was founded in 2011 by Jennifer and Michael Blair, with the vision to create everyday confidence through beautiful lashes that are affordable and accessible to everyone. Deka Lash Studios are modern retail salons which apply semi-permanent, custom eyelash extensions by highly trained lash artists, providing a variety of looks and styles. The concept began franchising in 2016 and to date operates in 28 US States and Internationally in Canada. In 2021, Deka Lash earned the rank of #4 on Entrepreneur Magazine’s top new franchise.

For additional information visit dekalash.com

4 05, 2021

Leading International Lash Franchise Deka Lash Celebrates Grand Opening of 100th Studio

2021-05-04T10:05:58-04:00May 4th, 2021|Tags: , , , |

PITTSBURGH — Deka Lash, the leading international Lash Franchise, today announced the opening of its 100th store in Pittsburgh, marking a major milestone as the company continues its growth and expansion plans across the country. This milestone comes after Deka Lash fought through the COVID pandemic, proving that lashes and beauty can withstand the toughest of times.

“We are thrilled to announce that we have expanded our footprint to 100 operating locations. With our long-term goal of opening more than 300 stores in the next few years we continue to be excited about the significant whitespace in front of us,” said Deka Lash founder and co-CEO Jennifer Blair.

Once just a single bed salon in Pittsburgh, Pennsylvania, Deka Lash is now the largest international lash franchise in the world. Jennifer Blair started the brand alongside her husband, Michael Blair, with a vision of being able to help the everyday woman feel more confident and beautiful with a level of accessibility that (at the time) was completely unheard of in the industry. Since then, Deka Lash has become a leader in eyelash beauty to not only serve and empower their customers, but also provide long term and fulfilling career paths for women looking to make the shift into the beauty industry.

Jennifer Blair stated, “As we continue on this journey to become the leading destination for eyelash extensions, we are more committed than ever to better serving our customers, building brand awareness and investing across the business to further enhance the Deka Lash experience.”  This month Jennifer and Michael Blair will attend the grand opening of the new Pittsburgh location in McCandless Pennsylvania.

About Deka Lash

Deka Lash was founded in 2011 by Jennifer and Michael Blair, with the vision to create everyday confidence through beautiful lashes that are affordable and accessible to everyone. Deka Lash Studios are modern retail salons which apply semi-permanent, custom eyelash extensions by highly trained lash artists, providing a variety of looks and styles. The concept began franchising in 2016 and to date operates in 28 US States and Internationally in Canada. In 2021, Deka Lash earned the rank of #4 on Entrepreneur Magazine’s top new franchise. For additional information visit dekalash.com.