Being overweight doesn’t only mean not looking svelte in last year’s swimsuit or not fitting into your favorite pair of jeans. It also can lead to high blood pressure, high cholesterol, diabetes or stroke. With more than 42% of Americans classified as obese, according to the Centers for Disease Control and Prevention, the demand for healthy weight-loss programs is increasing. By Rochelle Miller
Being overweight doesn’t only mean not looking svelte in last year’s swimsuit or not fitting into your favorite pair of jeans. It also can lead to high blood pressure, high cholesterol, diabetes or stroke. With more than 42% of Americans classified as obese, according to the Centers for Disease Control and Prevention, the demand for healthy weight-loss programs is increasing.
Medi-Weightloss has set itself apart in the $70 billion weight-loss industry with a program that provides its clients with not just any old diet plan but a personalized regimen from the guidance and supervision of a medical doctor. The company currently has over 100 locations in 27 states and is continuing its rapid growth through franchising.
“Medi-Weightloss has grown to be the leading and largest physician-supervised weight-loss franchise in the country,” said Andrew Cox, the company’s senior vice president of business development.
Because of the medical component of its program, Medi-Weightloss’ diet centers were deemed essential businesses and remained open for clients throughout closures caused by the pandemic. As the U.S. emerges from the lockdowns of COVID-19, new customers are being found in those who put on a few pounds while stuck at home for many months.
“Before the pandemic, there was a very significant focus on health and wellness and, particularly, obesity. During and after this pandemic, health and wellness – and, especially, obesity – are of the utmost importance, so Medi-Weightloss continues to be in an even better position for a very strong future,” Cox explained.
Medi-Weightloss bases its program on medical research that shows obesity contributes to inflammation in the body, which compromises the immune system. Because the impact of excess body fat varies by individual, each new Medi-Weightloss client undergoes a comprehensive medical exam and blood work to help physicians design a customized regimen tailored to each person’s needs.
Among the advantages that Medi-Weightloss can offer to potential franchise owners, according to Cox, is the power of a nationally recognized brand. Because there are so many locations that are established already, the brand is familiar among a large number of consumers, who are more likely to choose a brand they know over a brand they don’t.
Another benefit for aspiring entrepreneurs is access to capital necessary to grow the business and attract physicians to the staff. Many franchise owners, incidentally, are not physicians, but they manage daily operations and build a top-performing team. To meet the growing demand from medical practices that want to adopt Medi-Weightloss’ proven program, the company recently developed an additional business model for physicians.
The unique business model is designed to be a turn-key operation, with multiple proprietary programs in place to customize the experience for adult and adolescent clients. The company provides new franchise owners with efficient web-based systems, ongoing training and support, and strategic advertising and marketing services.
The program is ideal for any aspiring entrepreneur seeking an opportunity that isn’t just about financial success but also about helping others in their community. “Now is a great time to join the Medi-Weightloss franchise family,” Cox said.
For more information about exciting franchising opportunities with Medi-Weightloss, visit mediweightlossfranchising.com or call 813-579-5630.
– Rochelle Miller