September 2023 Issue – Digital Articles

September 2023 Issue – Digital Articles2023-08-28T11:59:25-04:00

Columns

Features

Floor Coverings International: Building a Better Business Together

Shelly Sekki found herself unexpectedly out of work after the marketing company she worked at for 20 years replaced her as president with the owner’s son. At this point in her career, Sekki couldn’t see herself working for somebody else, so when franchising was brought to her attention as an option, she wanted to learn more. By Cindy Charette

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Mr. Transmission/Milex: The Family Behind the Brand

The family culture created by the Moran family began when Dennis and Cele Moran purchased Mr. Transmission in 1990 and entered the franchising world. Barbara Moran Goodrich, a co-founder, continued her family’s illustrious legacy when she was named president of the brand in 1999 when Dennis became ill. Moran-Goodrich purchased the company from her parents in 2010 and now serves as chairwoman and CEO of Moran Family of Brands. By Cindy Charette

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Island Fin Poké: The Island Way

Island Fin Poké Co. is leading the way with its implementation of a new high-tech training platform for franchisees and staff. “We’re converting all of our training to e-learning and virtual reality,” announced President and CEO Mark Setterington. “This is a game changer.” By Cindy Charette

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Global Financial Training Program: Solid Business Opportunity, Quick Path to Earnings

Global Financial Training Program teaches its students how to secure commercial loans for businesses that have been turned down by banks. Unlike a franchise, the program is a lucrative business opportunity with a one-time investment of $19,950. There are no royalties, territories, overhead or additional fees. By Patty Horansky

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Shop Talk

Communication Isn’t Always About Words

Communication extends far beyond words. Some of the most important methods of communication encompass gestures, facial expressions, body language and even silence. As salespeople, we need to understand nuances of nonverbal cues, which will significantly enhance our ability to communicate effectively and build stronger relationships. By Nancy Friedman

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What Makes a Great Leader?

This summer I had the good fortunate to hit episode 1,000 with the Social Geek Podcast. Many episodes over the past 14 years have featured entrepreneurs and franchising professionals talking about leadership. So, I thought it might be fun to talk to some of the best in the business about leadership. By Jack Monson

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