For 40 years, Rita’s Italian Ice & Frozen Custard has served up its iconic silky-smooth Italian ice and frozen custard with a smile. While other companies sell frozen desserts, none have been able to capture the heart of America the way Rita’s has. By Brianna Bohn
According to a recent report by Grand View Research, the national frozen dessert market was valued at $30.95 billion in 2021 and is projected to rise at a rate of 4.6% by 2030. The study suggests that novelty flavors and product launches will be key drivers for industry growth. By Lizzy Yeserski
For Rita’s Italian Ice & Frozen Custard, “Ice Custard Happiness” is more than just a tagline – it’s the frozen dessert franchise’s philosophy. Rita’s is taking happiness to the next level by introducing bold, fresh flavors and game-changing products to the menu. By Lizzy Yeserski
From its beginnings on a front porch outside of Philadelphia in 1984, Rita’s Italian Ice & Frozen Custard has grown into the largest Italian ice chain in the world – putting smiles on the faces of guests and franchisees in more than 550 locations in 31 states. By Patty Horansky
As it enters its 39th year, the iconic Rita’s Italian Ice & Frozen Custard continues to evolve, serving its brand of “Ice, Custard, Happiness” to consumers and franchisees alike. By Patty Horansky
Steve Wilkos wanted to invest in a franchise that allowed him to use his 30-plus years of buying and merchandising experience and teach his two sons about the skills needed for successful business management. Rita’s Italian Ice & Frozen Custard provided exactly what he was looking for. By Heidi Lubrani