Moran Family of Brands: Barbara Moran-Goodrich: Leading the Charge in Customer-centric Franchise Evolution
When Barb Moran acquired her parents’ shares of Moran Family of Brands in 2010, she embarked on a transformative journey that has reshaped the company’s approach to franchising in the automotive industry. Under her leadership, Moran Family of Brands has become a standout in the franchise world, not just for its continued business success, but for its unique commitment to putting both the franchisees and customers at the center of its business strategy. In an industry where franchise systems often operate with a top-down approach, Moran has pioneered a more collaborative, franchisee-focused model, fostering an environment where strong relationships, trust and mutual growth are paramount. By Amanda Maquet
