Mr. Transmission/Milex: The Family Behind the Brand
![MrTMilex-_Sept-23](https://franchisedictionarymagazine.com/wp-content/uploads/2023/08/MrTMilex-_Sept-23.jpg)
The family culture created by the Moran family began when Dennis and Cele Moran purchased Mr. Transmission in 1990 and entered the franchising world. Barbara Moran Goodrich, a co-founder, continued her family’s illustrious legacy when she was named president of the brand in 1999 when Dennis became ill. Moran-Goodrich purchased the company from her parents in 2010 and now serves as chairwoman and CEO of Moran Family of Brands. By Cindy Charette