Brand Journalists

31 08, 2023

What Makes a Great Leader?

2023-08-31T12:18:37-04:00August 31st, 2023|Tags: , , , |

This summer I had the good fortunate to hit episode 1,000 with the Social Geek Podcast. Many episodes over the past 14 years have featured entrepreneurs and franchising professionals talking about leadership. So, I thought it might be fun to talk to some of the best in the business about leadership. By Jack Monson


27 06, 2023

The Power of Video: Unleashing the True Potential of Storytelling and Branding

2023-06-27T16:09:28-04:00June 27th, 2023|Tags: , , , |

For small businesses, video has emerged as the dominant force in storytelling and branding. If you’re not currently using video to engage your customers and compel new prospects to engage with you, it’s time to consider it as part of your content strategy. By Jack Monson


30 05, 2023

Storytelling and Sticking to It

2023-05-30T16:42:20-04:00May 30th, 2023|Tags: , , , |

Sergio came to America from Europe 21 years ago to take a logistics position at a Fortune 100 company in the Northwest. Several years later, cutbacks and layoffs occurred, and he needed to make a change. There were no similar corporations in the region and very few good job opportunities. Furthermore, Sergio saw that starting over with another company would probably lead to more of the same. By Jack Monson


31 03, 2023

Personal Branding

2023-03-31T10:15:36-04:00March 31st, 2023|Tags: , , , |

Franchising is a highly competitive and dynamic business environment. With so many brands and concepts vying for entrepreneurs’ attention and so many local business owners competing for consumers’ attention, it’s essential for all of us to establish our own personal brands to stand out and succeed. By  Jack Monson


27 02, 2023

Top 10 Franchise Travel Tips

2023-02-27T14:19:30-05:00February 27th, 2023|Tags: , , , , , , |

It’s now March and we’re in at the peak of travel season for franchisees, franchisors and supplier partners. Annual franchisee conventions, franchise expos, IFA events, and in-person discovery days will find many of us in and out of LAS, ATL, PHX, ORD and more! By Jack Monson


1 02, 2023

Avoiding Burnout

2023-02-01T00:15:46-05:00February 1st, 2023|Tags: , , |

My 2023 prediction: Franchising is going to see a big, busy year. More small-business owners will fight to grow their businesses. More franchisors will work hard to expand in an increasingly competitive marketplace. More franchise suppliers will shift and change their business models in order to evolve and innovate. By Jack Monson