Social Geek Radio

27 06, 2023

The Power of Video: Unleashing the True Potential of Storytelling and Branding

2023-06-27T16:09:28-04:00June 27th, 2023|Tags: , , , |

For small businesses, video has emerged as the dominant force in storytelling and branding. If you’re not currently using video to engage your customers and compel new prospects to engage with you, it’s time to consider it as part of your content strategy. By Jack Monson


1 02, 2023

Avoiding Burnout

2023-02-01T00:15:46-05:00February 1st, 2023|Tags: , , |

My 2023 prediction: Franchising is going to see a big, busy year. More small-business owners will fight to grow their businesses. More franchisors will work hard to expand in an increasingly competitive marketplace. More franchise suppliers will shift and change their business models in order to evolve and innovate. By Jack Monson


30 06, 2022

Telling Your Client’s Story

2022-06-30T16:30:46-04:00June 30th, 2022|Tags: |

I’ve spent the last month listening to a lot of Tom Petty and the Heartbreakers albums. And, as the joke goes, so have my neighbors! During this binge, it hit me that Petty was one of the greatest American storytellers. The reason is that he wrote songs not about himself, but about you, the listener. By  Jack Monson


30 04, 2022

Social Geek Radio: LinkedIn Tips for Franchises: Part 2

2022-04-30T15:36:57-04:00April 30th, 2022|Tags: , , , |

Last month we shared some tips for franchise professionals to increase their impressions on LinkedIn and build a personal brand as a thought leader on the national or local level. These tips included details on posting every day, posting from your personal profile rather than your company account, and sharing links to your website in comments instead of in the body of your post. By Jack Monson


30 03, 2022

Social Geek Radio: Linkedin Tips for Franchises

2022-03-30T15:13:01-04:00March 30th, 2022|Tags: , , , , , |

Some people spend hours per day watching videos on YouTube or TikTok. Some people check Facebook or Instagram every two minutes. I am a LinkedIn junkie. I have the desktop version or the app or both open all day at my desk. Many in our franchise community do the same. (I see you on here!) By Jack Monson


1 01, 2022

Why Do Customers Buy From Your Brand? Social Geek Radio

2022-01-01T19:17:56-05:00January 1st, 2022|Tags: , , , |

The start of any new year is a great time for a checkup of your personal fitness and wellness. It’s also a perfect time to check on the fitness of your brand. Whether your brand is part of a global enterprise or local small business, it may need some attention or a remedy. By Jack Monson