Social Geek Radio

30 06, 2022

Telling Your Client’s Story

2022-06-30T16:30:46-04:00June 30th, 2022|Tags: |

I’ve spent the last month listening to a lot of Tom Petty and the Heartbreakers albums. And, as the joke goes, so have my neighbors! During this binge, it hit me that Petty was one of the greatest American storytellers. The reason is that he wrote songs not about himself, but about you, the listener. By  Jack Monson


30 04, 2022

Social Geek Radio: LinkedIn Tips for Franchises: Part 2

2022-04-30T15:36:57-04:00April 30th, 2022|Tags: , , , |

Last month we shared some tips for franchise professionals to increase their impressions on LinkedIn and build a personal brand as a thought leader on the national or local level. These tips included details on posting every day, posting from your personal profile rather than your company account, and sharing links to your website in comments instead of in the body of your post. By Jack Monson


30 03, 2022

Social Geek Radio: Linkedin Tips for Franchises

2022-03-30T15:13:01-04:00March 30th, 2022|Tags: , , , , , |

Some people spend hours per day watching videos on YouTube or TikTok. Some people check Facebook or Instagram every two minutes. I am a LinkedIn junkie. I have the desktop version or the app or both open all day at my desk. Many in our franchise community do the same. (I see you on here!) By Jack Monson


1 01, 2022

Why Do Customers Buy From Your Brand? Social Geek Radio

2022-01-01T19:17:56-05:00January 1st, 2022|Tags: , , , |

The start of any new year is a great time for a checkup of your personal fitness and wellness. It’s also a perfect time to check on the fitness of your brand. Whether your brand is part of a global enterprise or local small business, it may need some attention or a remedy. By Jack Monson


1 11, 2021

Social Geek Radio: The Culture of Franchising

2021-11-01T04:42:57-04:00November 1st, 2021|Tags: , , , |

For the past six months, I’ve featured a regular series of podcast episodes on Social Geek Radio about The Culture of Franchising. At in-person events organized by Franchise Update Media, MFV Expositions, and National Event Management, I have asked many franchisors, franchisees, and industry suppliers about the culture inside their organizations as well as the overall culture of franchising. By Jack Monson


30 09, 2021

Social Geek Radio: Q4: Serving the Customer

2021-09-30T19:54:31-04:00September 30th, 2021|Tags: , , , |

I have no new news to share this month. But I do have some words of encouragement to all franchisees and future small-business owners: Welcome to October. Welcome to The Fourth Quarter of 2021. And, as one of my rock ‘n’ roll heroes once said, Welcome to the Jungle. By Jack Monson


30 06, 2021

Social Media to Help Franchisee Staffing Challenges

2021-06-30T21:04:11-04:00June 30th, 2021|Tags: , , , |

It’s been terrific to get back out to in-person franchise events over the past few months. Organizations like National Event Management and MFV Expo have done a fantastic job of getting franchise brands and entrepreneurs together again to discuss opportunities face-to-face in great cities like Chicago, Houston, Philadelphia, Nashville, and many more. By Jack Monson