Want to move your business forward this year? This may be the year to look backward. Nostalgia marketing is tapping into powerful emotions and sentiments that customers associate with positive experiences from their own past. By Jack Monson
The amount of business communications and messages coming at us has increased exponentially thanks to many AI tools. We are all seeing more emails, texts, DMs, meeting requests and awkward pitches than we did just a year ago. By Jack Monson
Building your own successful business is demanding and challenging. It’s easy to get off-track and unmotivated. But as an entrepreneur, staying motivated throughout the journey is critical! By Jack Monson
For small businesses, video has emerged as the dominant force in storytelling and branding. If you’re not currently using video to engage your customers and compel new prospects to engage with you, it’s time to consider it as part of your content strategy. By Jack Monson
Sergio came to America from Europe 21 years ago to take a logistics position at a Fortune 100 company in the Northwest. Several years later, cutbacks and layoffs occurred, and he needed to make a change. There were no similar corporations in the region and very few good job opportunities. Furthermore, Sergio saw that starting over with another company would probably lead to more of the same. By Jack Monson
Each year, Signworld hosts a conference and trade show. Given that “No Rules, No Royalties” is Signworld’s motto, attendance at the annual conference is not mandatory for owners. However, over 35% of owners still choose to participate, with most bringing their staff. By Nancy E. Williams
I recently sat down with a panel of business professionals on the Social Geek Podcast to discuss building a great culture in a company or small business. Joining me were Derrick Ableman, marketing manager of Northeast Color, Liz Solar, voice actor and host of the Embark podcast, and Heather Anderson, Vice president of operations at Eulerity. By Jack Monson
I recently joined a company called Eulerity. I had been consulting with them for a few months, so when I came onboard full time, we thought it would be fun to use the title of adviser or consigliere. Several friends and colleagues in the franchise space have asked me about this title. By Jack Monson