Summer is the time to strengthen sales and deepen customer relationships. There are unique opportunities for franchises / small businesses to connect with customers, drive traffic and increase sales. If we think creatively, plan ahead and take certain steps, we can make the most of the season’s opportunities. By Jack Monson
Want to move your business forward this year? This may be the year to look backward. Nostalgia marketing is tapping into powerful emotions and sentiments that customers associate with positive experiences from their own past. By Jack Monson
What do I love the most about the franchising space? The community and events! Other industries where I’ve spent time had some level of sharing and learning at a limited number of conferences. But franchising excels at setting aside competitive issues and working together to grow the model and many valued events. By Jack Monson
The amount of business communications and messages coming at us has increased exponentially thanks to many AI tools. We are all seeing more emails, texts, DMs, meeting requests and awkward pitches than we did just a year ago. By Jack Monson
At this fall’s Franchise Leadership and Development Conference in Atlanta, Ty Brewster of LocateAI got to town a bit earlier than the rest of us. Ty and our friend Kater Danford of Northeast Color, activated “Operation Sugarbomb.” They spent a day dropping off baked goods at various franchise companies and locations. What were they selling? Actually…nothing. By Jack Monson
The government does not want you to own a house or own a car. It doesn’t even want you to travel too much. But it especially does not want you to own a business. Want proof? Anything federal, state or local governments want to discourage is highly taxed and regulated. By Jack Monson
Building your own successful business is demanding and challenging. It’s easy to get off-track and unmotivated. But as an entrepreneur, staying motivated throughout the journey is critical! By Jack Monson
Sergio came to America from Europe 21 years ago to take a logistics position at a Fortune 100 company in the Northwest. Several years later, cutbacks and layoffs occurred, and he needed to make a change. There were no similar corporations in the region and very few good job opportunities. Furthermore, Sergio saw that starting over with another company would probably lead to more of the same. By Jack Monson
Economic uncertainty. Recession. Layoffs. Out-of-control crime. Potential world war. Why would anyone take a risk and start a business now? Perhaps these are the same reasons someone should now start a business – a franchised business. By Jack Monson
Franchising is a highly competitive and dynamic business environment. With so many brands and concepts vying for entrepreneurs’ attention and so many local business owners competing for consumers’ attention, it’s essential for all of us to establish our own personal brands to stand out and succeed. By Jack Monson