Communication extends far beyond words. Some of the most important methods of communication encompass gestures, facial expressions, body language and even silence. As salespeople, we need to understand nuances of nonverbal cues, which will significantly enhance our ability to communicate effectively and build stronger relationships. By Nancy Friedman

Communication extends far beyond words. Some of the most important methods of communication encompass gestures, facial expressions, body language and even silence. As salespeople, we need to understand nuances of nonverbal cues, which will significantly enhance our ability to communicate effectively and build stronger relationships.

From a simple handshake to a thumbs-up sign, nonverbal communications can convey trust, agreement, approval or disapproval. Knowing how to interpret gestures empowers us to gauge others’ feelings and respond accordingly.

Interpreting facial expressions:
A smile can indicate happiness or friendliness, while a furrowed brow may signify concern or confusion. Our faces can display a myriad of emotions, enabling us to empathize, bond or understand others on a deeper level. Being attuned to these cues allows us to tailor our responses appropriately.

The power of body language:
Posture, stance and movements provide valuable insight into our intentions and attitudes. Leaning forward during a conversation denotes engagement, while crossed legs or fidgeting may imply discomfort or unease. By honing our observation skills, we can better comprehend messages conveyed through body language, fostering better communication dynamics.

Beware, silence speaks volumes:
Even in the absence of words, silence can communicate volumes. Pauses, hesitations or a lack of eye contact can indicate uncertainty or contemplation. Active listening during moments of silence allows us to grasp the unsaid thoughts and emotions behind the words spoken, enabling more meaningful conversations.

Nonverbal communication is a powerful part of human interaction. By recognizing and understanding the subtle cues expressed through gestures, facial expressions, body language and silence, we unlock the potential for more effective communication, deeper connections and richer relationships.

If you plan on being in sales, best you plan on embracing the language of nonverbal communication!

Nancy Friedman

Nancy Friedman, the founder and chairman of Telephone Doctor Customer Service Training, is a popular keynote customer service speaker at franchise, corporate meetings and conferences around the country. She is now offering and specializing in Zoom programs, nancy@telephonedoctor.com, 314-276-1012.