May 2023 Issue – Digital Articles

May 2023 Issue – Digital Articles2023-04-28T10:22:47-04:00


Money Pages: In the Money With Multimedia Marketing

Money Pages is a multimedia franchise dedicated to helping local businesses grow and save consumers money. It offers cohesive, highly personalized marketing systems to reach target audiences backed by industry-leading support and technology. Money Pages harnesses the power of connection and community to help local businesses reach their desired consumers. By Lizzy Yeserski


Global Financial Training Program: Helping Small Businesses Thrive in Any Economy

According to Forbes, small businesses make up more than half of the nation’s workforce and their numbers are growing, as people increasingly want to be their own bosses and guide their own futures. In good economies or bad, over 90% of them need financial assistance but are turned down by banks. By Patty Horansky


Franchisee of the Month: The Crouches, Mr. Transmission/Milex

Despite some personal challenges along the way, Matthew Crouch, his father, Russell Crouch, and his brother, Mason Crouch, have partnered to convert an existing automotive business into a Mr. Transmission/Milex Complete Auto Care franchise. The business was officially rebranded in February in Kansas City, Missouri. By Cindy Charette


Veterans Starting Businesses

Whether starting a franchise, or becoming a franchisee, you are in charge. If you’re a veteran and thinking of franchising your business, you may want to think about your ideal owners. Are they veterans, or maybe even families of the military? You can differentiate your brand by growing with owners who, like you, understand serving their country. By Dawn Abbamondi


TheOfficeSquad: Find Your Next Mission

Dida Clifton believes franchising and the military have more in common than meets the eye. As a U.S. Air Force veteran, Clifton took her military discipline and built TheOfficeSquad, a bookkeeping and administrative support business with a methodical approach. By Sarah Lindauer


Ace Handyman Services: Veteran Finds Success Doing What He Loves

After spending 30 years in the U.S. Army, Col. Michael Ball retired from his years of service in 2021 and was deciding where his next chapter in life would take him. Through the military’s Transition Assistance Program, Ball was introduced to the possibility of owning a franchise. By Kelsi Trinidad


Mobility City: A Synergistic Strategy for Success

Looking back on 2022, Mobility City celebrated many firsts, beginning with successfully adding locations, reaching 50 across the country. This growth further proves that Mobility City – which was always considered an essential business – continues to be a pandemic-proof and recession-proof business. By Cindy Charette


SMB Franchise Advisors: Your Partner for Success

When SMB Franchise Advisors was founded in 2009, President and CEO Steve Beagelman had one goal: to help franchisors grow by providing unmatched support in franchise systems. Now, over a decade later, Beagelman and his team have helped over 450 emerging and established franchises realize their potential in an industry that is rewarding but complex. By Brianna Bohn



Home Helpers® Home Care: Home Care Needs Skyrocket as Baby Boomers Age

The Population Reference Bureau’s 2019 bulletin, Aging in the United States, reports that the number of Americans ages 65 and up is projected to almost double from 52 million to 95 million by 2060. As the baby boomer segment soars, so will the demand for exceptional care. By Lizzy Yeserski


Floor Coverings International: Brand Refresh and Ongoing Growth

Floor Coverings International delivers a superior option for flooring and a top-notch customer buying process, complemented by a proven local marketing approach. The franchise challenges the ways of the past in the flooring industry – which has traditionally been to shop through big-box stores or other local, brick-and-mortar shops – by bringing the showroom to the customer’s home. By Cindy Charette


International Franchise Association: A Life of Service

The International Franchise Association’s (IFA) VetFran program offers over 500 companies that have a shared commitment to help veterans by providing a financial discount to get veterans up and running as business owners. Lowering the barriers to entry is VetFran’s way to give back to those who have served and say thank you for serving our country. By Rose Mango


Tint World: One for the Books

In February, Tint World® Automotive Styling Centers™ held its annual franchise convention in Kissimmee, Florida. The premier auto styling and window tinting franchise had plenty of accomplishments as well as to celebrate – including the growth of its franchise network to over 150 franchises as well as being named one of Franchise Business Review’s Top Franchises in 2023. By Nancy E. Williams


FranServe, Inc.: Success Clubs, Recognizing Hard Work and Growth

A recent blog by Great Place to Work®, an employee experience platform, highlighted the importance of recognition in the workplace: “A culture of recognition develops engaged and loyal employees. Making employee appreciation integral to your workplace culture can be achieved through meaningful and intentional practices.” By Nancy E. Williams


Shop Talk

Do You Follow Up or Foul Up After the Sale?

There are all sorts of reports, polls, and data on why customers leave a place of business, any business, due to poor service. Here’s one off the top of my head. We had a rather costly copy machine installed at our office a while back. We’ve never heard from anyone at the company. No thank you note. No nothing. Oh wait, we did get an invoice. And that’s just one item, one industry. By Nancy Friedman


Territory May Be Your Scarcest Resource: Treat it Accordingly

An often overlooked metric for many franchisors is the number of outstanding territories they have yet to award. For most new franchisors, selling out of territories seems like such a distant problem that they don’t give it any thought. When they think of scarcity, they think about franchisee lead scarcity. However, I would challenge franchisors to flip the equation if their goal is to maximize the long-term value of the brand. By Tom Spadea


Click here for stylized version of Franchise Dictionary Magazine’s May issue.

Sign up for the Franchise Dictionary Magazine Newsletter