The Population Reference Bureau’s 2019 bulletin, Aging in the United States, reports that the number of Americans ages 65 and up is projected to almost double from 52 million to 95 million by 2060. As the baby boomer segment soars, so will the demand for exceptional care. By Lizzy Yeserski
The Population Reference Bureau’s 2019 bulletin, Aging in the United States, reports that the number of Americans ages 65 and up is projected to almost double from 52 million to 95 million by 2060. As the baby boomer segment soars, so will the demand for exceptional care.
Nick Way, director of brand marketing of Home Helpers® Home Care, sees the news as ultra-promising for the skyrocketing home care industry. “For somebody looking to get into the business now, that’s a really good trajectory,” said Way. In other words, the baby boom is over, but the home care boom has just begun.
Renewed congressional interest also signals growth for the industry. “Policy makers are now interested in sustainability with the healthcare continuum as we move into the future integrating home care on a deeper level,” Way said. “So, there are a lot of tailwinds coming together for the industry.”
And Home Helpers Home Care has strategically positioned itself as a category leader with its groundbreaking Cared-4™ Comprehensive Care Program. “Cared-4 integrates technology into home care,” Way explained. “One of our key differentiators is that we have a technology line called Direct Link®, which is part of the franchise award with every Home Helpers.”
Cared-4 includes traditional in-home care, meals and nutrition support, wellness calls and technology solutions through Direct Link.
As Way explained: “We are in a position to provide 24-hour care, even when a caregiver is not in the home.” Since most families don’t need around-the-clock care, Home Helpers offers peace of mind that other agencies cannot fill.
While clients can choose from a customizable suite of products that provides a holistic care experience, Direct Link also offers additional revenue streams for franchisees. “The value proposition is completely different from those companies that only provide in-home care.” Way said.
Value proposition combined with a low-cost business option makes Home Helpers Home Care stand out in this unprecedented time. “For people looking to open a business during this high-inflation period where eggs are gold, it’s very appealing,” confirmed Way.
Lizzy Yeserski