Territory May Be Your Scarcest Resource: Treat it Accordingly

2023-04-30T19:51:18-04:00April 30th, 2023|Tags: , , , |

An often overlooked metric for many franchisors is the number of outstanding territories they have yet to award. For most new franchisors, selling out of territories seems like such a distant problem that they don’t give it any thought. When they think of scarcity, they think about franchisee lead scarcity. However, I would challenge franchisors to flip the equation if their goal is to maximize the long-term value of the brand. By Tom Spadea