January 2022 Issue

January 2022 Issue2021-12-30T21:17:50-05:00

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January 2022 Articles

Departments

L.A. Bikini: A Sweet Recipe for Success

Clay Haley, owner and creator of L.A. Bikini, a sugaring hair-removal studio, entered the business world with the sole desire to offer clients the absolute best customer experience. In 2011, Haley was introduced to a concept that was unfamiliar to most in his Birmingham, Alabama, community: sugaring for hair removal. By Elice Morgenson

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Franchisee of the Month: James Mirabile, MD, Medi-Weightloss

After seeing his patients struggle with weight, Dr. James Mirabile, a board-certified OB/GYN in Overland Park, Kansas, began to look into Medi-Weightloss as a way to expand his practice with weight-loss services. Before becoming a Medi-Weightloss franchisee, Mirabile spent a lot of time speaking with the corporate team and existing franchisees about the franchise opportunity. By Cindy Charette

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Changing the Game of Group Fitness: BASH Boxing

BASH Boxing is 45 fast-flying minutes of boxing conditioning. Using free weights, medicine balls, resistance bands, and a joint-safe Aqua Punching Bag, BASH Boxing helps clients build lean muscle, improve overall endurance, and torch calories round after round. By Nancy E. Williams

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Bursting into the New Year with Tremendous Growth: MADabolic

MADabolic enjoyed quite a stellar 2021, with plans for a promising 2022 ahead. In the last month, the company awarded new franchises in St. Petersburg, Florida and McAllen, Texas, and opened its newest studio locations in Charlottesville, Virginia; Alexandria, Virginia, and Dupont in Washington, D.C. By Lizzy Yeserski

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Turning the Fitness Industry Upside Down: AWATFIT

Successful business management runs through Richard Decker’s veins. The CEO and founder of AWATFIT, an all-weather, all-terrain mobile-fitness franchise, has been his own boss since the age of 19, after he bought half of the restaurant he had been working in as a bartender. By Brianna Bohn

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Making a Difference: iCode

Known for its immersive computer-science programs that equip students to become tomorrow’s innovators of technology, iCode’s tremendous impact on young people extends beyond its engaging classrooms. By Brianna Bohn

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Waitress-Turned-Owner: StrEATS

An innovative eatery that serves globally inspired street food with the freshest ingredients, strEATS has been a staple in 15 communities across Canada since 2017. Known for its delicious dishes, like the tandoori naan taco, chicken waffle poutine and tropical shrimp bowl, the brand has also been making an impact in the communities it serves. By Brianna Bohn

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An Aloha State of Mind: Pokémoto

Pokémoto delivers a healthy diet that is trending among millennials and Gen-Z consumers. The Hawaiian poké bowl concept has a Korean flair and offers simple and delicious meals with plenty of texture and flavor. Aimee Infante, chief marketing officer of Pokemoto, commented that Pokémoto dishes are “Instagramable.” By Jorgette Krsulic

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Features

Committed to Gluten-Free Options and Future Growth: Island Fin Poké Co.

Island Fin Poké Co. is an island-themed, fast-casual restaurant with a build-your-bowl concept, where guests select various fresh and delicious ingredients to build their own meals. The build-your-bowl experience starts with a base of rice or salad and then a high-quality protein that includes vegan options. By Cindy Charette

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Shop Talk

Legal: What Does Winning Look Like?

Franchising is about creating a community of business owners working out of the same system and sharing the same goals, metrics, brand, system, etc. It is franchise malpractice to not have your franchisees reporting their numbers in a uniform way, which starts with a standard chart of accounts for your franchisees. By Tom Spadea

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