January 2022 Issue

January 2022 Issue2021-12-30T21:17:50-05:00

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January 2022 Articles


L.A. Bikini: A Sweet Recipe for Success

Clay Haley, owner and creator of L.A. Bikini, a sugaring hair-removal studio, entered the business world with the sole desire to offer clients the absolute best customer experience. In 2011, Haley was introduced to a concept that was unfamiliar to most in his Birmingham, Alabama, community: sugaring for hair removal. By Elice Morgenson


Franchisee of the Month: James Mirabile, MD, Medi-Weightloss

After seeing his patients struggle with weight, Dr. James Mirabile, a board-certified OB/GYN in Overland Park, Kansas, began to look into Medi-Weightloss as a way to expand his practice with weight-loss services. Before becoming a Medi-Weightloss franchisee, Mirabile spent a lot of time speaking with the corporate team and existing franchisees about the franchise opportunity. By Cindy Charette


The Fix Is In: Fitness Machine Technicians

For almost 20 years, Fitness Machine Technicians has delivered world-class maintenance and equipment repair for commercial and home-exercise facilities. Clients include gyms, hotels, condominium developments, schools and more. By Lizzy Yeserski


Bursting into the New Year with Tremendous Growth: MADabolic

MADabolic enjoyed quite a stellar 2021, with plans for a promising 2022 ahead. In the last month, the company awarded new franchises in St. Petersburg, Florida and McAllen, Texas, and opened its newest studio locations in Charlottesville, Virginia; Alexandria, Virginia, and Dupont in Washington, D.C. By Lizzy Yeserski


Waitress-Turned-Owner: StrEATS

An innovative eatery that serves globally inspired street food with the freshest ingredients, strEATS has been a staple in 15 communities across Canada since 2017. Known for its delicious dishes, like the tandoori naan taco, chicken waffle poutine and tropical shrimp bowl, the brand has also been making an impact in the communities it serves. By Brianna Bohn


An Aloha State of Mind: Pokémoto

Pokémoto delivers a healthy diet that is trending among millennials and Gen-Z consumers. The Hawaiian poké bowl concept has a Korean flair and offers simple and delicious meals with plenty of texture and flavor. Aimee Infante, chief marketing officer of Pokemoto, commented that Pokémoto dishes are “Instagramable.” By Jorgette Krsulic



Suite Life is Sweet! Encore Salon Suites

Providing a community for health-and-beauty professionals is what Encore Salon Suites is all about. The emerging concept offers a place where personal-care professionals can lease a private space while having a shared community area for bonding and socialization. By Jorgette Krsulic


Committed to Gluten-Free Options and Future Growth: Island Fin Poké Co.

Island Fin Poké Co. is an island-themed, fast-casual restaurant with a build-your-bowl concept, where guests select various fresh and delicious ingredients to build their own meals. The build-your-bowl experience starts with a base of rice or salad and then a high-quality protein that includes vegan options. By Cindy Charette


Franchising: A Low-Stress Career That Is Good For Your Well-being: FranServe

There are plenty of benefits associated with franchise ownership. Offering an opportunity for success through a proven, successful business model, plus a built-in support network and a wealth of training programs, most franchise models have low failure rates and little risk. By Jessica Petrucelli


Mobile Franchise Poised for Growth: Runningboards Marketing

Despite the pandemic and many other challenges that 2021 presented, emerging franchise Runningboards Marketing® (RBM) has found a way to help businesses grow. How? The franchise drives clients’ messages to people using the brand’s digital-advertising vehicle, DAV®, pronounced Dave. By Nancy E. Williams


Shop Talk

Legal: What Does Winning Look Like?

Franchising is about creating a community of business owners working out of the same system and sharing the same goals, metrics, brand, system, etc. It is franchise malpractice to not have your franchisees reporting their numbers in a uniform way, which starts with a standard chart of accounts for your franchisees. By Tom Spadea


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