With over 20 years of experience building and expanding successful businesses, co-founders Jeff Morin, Aaron Goodman, and Cindy Coats are excited to turn up the heat in more cities across the nation with their innovative fitness concept. By Brianna Bohn
With over 20 years of experience building and expanding successful businesses, co-founders Jeff Morin, Aaron Goodman, and Cindy Coats are excited to turn up the heat in more cities across the nation with their innovative fitness concept. A state-of-the-art hot yoga fitness studio that has grown to six corporate locations in New Jersey, Tennessee, and South Carolina, Real Hot Yoga offers high-energy power yoga classes to people of all ages and experience levels.
Those who sign up for a class can expect to engage their muscles in a climate-controlled yoga room with a UV air filtration system that removes 99% of germs, bacteria, viruses and odors from the air. And, unlike other fitness concepts that follow cookie-cutter templates, making workouts boring and predictable for instructors and clients alike, Real Hot Yoga has dynamic in-studio sessions and on-demand video classes, like Ashtanga yoga, Yin yoga, and tone-and-sculpt yoga, that make working out fun.
“What we hear from our instructors and clients is that they have the opportunity to be creative in class. We have different models and class offerings to keep it fresh,” said Morin.
Another advantage of owning a Real Hot Yoga franchise? You won’t sweat it. With almost every location breaking previous year sales records for eight years and the cost of owning the franchise coming in substantially lower than other fitness concepts at $150K to $225K, franchisees can focus on what really matters, such as building relationships with clients and keeping their studios at 50% humidity.
“We want the franchisee to succeed,” Morin said. “It’s a turnkey model, and once they open their doors and get memberships, they won’t dip back into their account again. It shouldn’t take that long to recoup the overhead.”
The brand also stays true to its philosophy of helping others be in the present moment so that they can reduce their stress, think more clearly and experience more joy. While clients gain an adrenaline rush and a confidence boost from the workouts, franchise owners can expect to establish an optimal work-life balance, which Morin explained isn’t always found in other franchise sectors.
“Coming from a restaurant background, owning and managing a restaurant is a 24/7 business. With Real Hot Yoga, you are able to enjoy the simplicity and ease of the business, and you feel good about being there and helping people,” Morin added.
Even though this turnkey model offers simplicity to franchisees, they will gain even greater confidence with the training and ongoing support offered by the co-founders themselves. Also, considering the labor shortage that has impacted most industries, franchise owners might feel relieved that, since opening its doors in 2012, Real Hot Yoga has never had to put an ad out for a yoga instructor or front desk staff. Morin said: “The people we are hiring want to do this and love to do this. They are seeking us out.”