fitness industry

25 01, 2022

D1 Training Flexes 2022 Expansion Efforts, Aims to Award 70+ Units Bringing Development Total to Over 200

2022-01-25T11:32:53-05:00January 25th, 2022|Tags: , , , , |

Multi-Unit Agreements, Strategic Investments, and Industry Awards Fuel Leading Fitness Franchise’s Immense Growth.

NASHVILLE, Tenn.D1 Training, a leading fitness concept utilizing the five core tenets of athletic-based training to help people of all ages, from youth athletes to fitness-minded adults, achieve their sport and fitness goals, looks to build on the momentum of a strong development year in 2021. D1 celebrated the opening of seven new locations and awarded 36 franchises throughout the year. Heading into 2022, D1 has set an aggressive expansion goal to award 70-plus units that will bring its development total to over 250 facilities nationwide.

Fueling these expansion efforts is a strategic investment from Princeton Equity Group that will propel D1 into a national brand synonymous with high-caliber athletic performance and fitness. With this partnership, D1 is positioned for major growth in 2022 and is seeking qualified, community-minded franchisees with a passion for the fitness industry.

D1 Training has experienced 48% same-store-sales growth year-over-year as the industry remains strong as ever, with an untapped growth potential in scholastic training. The competitive landscape of youth sports is ever changing and having access to a place like D1 – where young athletes can hone their skills – is becoming increasingly important. This paired with D1’s adult and personal training programs are providing an unmatched opportunity.

“One of our main differentiators, and what makes D1 a game changer in the industry, is our Scholastic Training that makes up over 61% of total revenue,” said Dan Murphy, Chief Operating Officer. “Simply put, there is no other fitness franchise offering a focus on the scholastic athlete quite like we do, while also providing a superior adult training experience.”

All locations offer three core training programs, Scholastic (Rookie, Developmental, Prep and Overtime), Adult and Pro. Each fitness program is based on the five athletic-based tenets: dynamic warm-up, performance, strength program, core and conditioning, and cool down. Outside of group workouts, D1 Training offers one-on-one training with world-class coaches.

“We attribute our brand’s success to our strong franchise network that shares our same community-first mentality and believes in delivering the D1 experience to everyone,” adds Murphy. “We’ve been seeing all-time high surges in memberships, validating the importance of fitness, health and wellness among consumers. Now, we continue to see engagement at or above pre-pandemic levels across the nation.”

As a result of D1’s strength and performance, new owners are flocking to the franchise opportunity as it fills a void in communities nationwide with a unique service offering that previously did not exist. Whether it be those looking to escape corporate America, families going into business together, or professional athletes like Tim Tebow, Peyton Manning, and Von Miller, D1 Training is gaining national attention with top-tier entrepreneurs ready to invest.

The success of the brand has not gone unnoticed as the industry has recognized D1 with several award wins including being endorsed by the National Academy of Sports Medicine, ranking in Entrepreneur Magazine’s Franchise 500, being named a top 30 gym in America by Men’s Health Magazine, and making an appearance on the prestigious Inc. 5000.

For more information on D1 Training and franchise opportunities, please visit www.d1franchise.com, call 615-461-4847 or email Richard.collins@d1training.com.

About D1 Training

Founded in 2001 by former NFL player Will Bartholomew, D1 Training began franchising in 2017.  The brand was recently ranked in Entrepreneur Magazine’s Franchise 500, named a top 30 gym in America by Men’s Health Magazine, and appeared on The Inc. 5000. D1 Training has been endorsed as an approved training facility by the NFL Players Association and is a preferred partner of the National Academy of Sports Medicine.  D1 Training is actively seeking qualified, community-minded, single and multi-unit franchisees with a passion for the fitness industry.  For more information on D1 Training and franchise opportunities, visit https://www.d1franchise.com/.

1 01, 2022

Bursting into the New Year with Tremendous Growth: MADabolic

2022-01-01T16:10:17-05:00January 1st, 2022|Tags: , , |

MADabolic enjoyed quite a stellar 2021, with plans for a promising 2022 ahead. In the last month, the company awarded new franchises in St. Petersburg, Florida and McAllen, Texas, and opened its newest studio locations in Charlottesville, Virginia; Alexandria, Virginia, and Dupont in Washington, D.C. By Lizzy Yeserski

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31 07, 2021

Fitness Machine Technicians: Affordable Opportunities in the U.S. and Canada

2021-07-31T17:30:23-04:00July 31st, 2021|Tags: , , , , |

Fitness Machine Technicians offers low-cost franchise opportunities to potential franchisees interested in operating a proven, service-based business in the fitness industry.  By Cindy Charette

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31 05, 2019

June 2019: Mobile Franchising

2019-06-04T11:19:04-04:00May 31st, 2019|Tags: , , , , |

ON THE COVER

It’s All About Service

A focus on the customer is the secret to this mobile brand’s success.

by Jill Abrahamsen

President & CEO Don Powers
Fitness Machine Technicians (FMT)

Don Powers knows a thing or two about the fitness industry. He spent more than 30 years managing health clubs and exercise equipment stores, and he holds a master’s degree in exercise physiology.

Powers’ biggest takeaway from his work experience is that the customer is king. “Fitness is all about helping people achieve their goals, so when a piece of equipment is out of service, it needs prompt attention.” He was always amazed and appalled at the poor service he received when equipment needed repair. Technicians either didn’t return calls, showed up late, or left the job without any explanation of the work that had been performed.

Knowing the industry and having a desire to work for himself, Powers experienced an “aha” moment. He thought of a way he could bring a much-needed service to the market and build a business at the same time. His solution was Fitness Machine Technicians (FMT), which he launched in 2002 and began franchising in 2012.

As the name suggests, this mobile franchise repairs and services fitness machines. The concept may seem simple, but Powers knows what it takes to do it well—and why so many have failed at similar efforts. “It’s all about communication and follow-up,” he says. “We’ve put together a system that works, with exceptional service as the main goal. The bottom line is that folks want reliable service, and that’s what we provide.”

Powers is looking to partner with investors who are excited about the business and have a commitment to excellence. “We will train franchisees on everything, but a mechanical inclination doesn’t hurt. The ability to network is also key.”

FMT franchisees have a huge customer base that goes far beyond the local gym. “We work with individuals who have home gyms,
apartment complexes, hotels, universities, you name it,” he says. “This is a $10 billion industry growing at about 4 percent each year. There’s a lot of business to be had.”

For more information, visit www.fmtfranchise.com.

Share this story

ON THE COVER

It’s All About Service

A focus on the customer is the secret to this mobile brand’s success.

by Jill Abrahamsen

President & CEO Don Powers
Fitness Machine Technicians (FMT)

Don Powers knows a thing or two about the fitness industry. He spent more than 30 years managing health clubs and exercise equipment stores, and he holds a master’s degree in exercise physiology.

Powers’ biggest takeaway from his work experience is that the customer is king. “Fitness is all about helping people achieve their goals, so when a piece of equipment is out of service, it needs prompt attention.” He was always amazed and appalled at the poor service he received when equipment needed repair. Technicians either didn’t return calls, showed up late, or left the job without any explanation of the work that had been performed.

Knowing the industry and having a desire to work for himself, Powers experienced an “aha” moment. He thought of a way he could bring a much-needed service to the market and build a business at the same time. His solution was Fitness Machine Technicians (FMT), which he launched in 2002 and began franchising in 2012.

As the name suggests, this mobile franchise repairs and services fitness machines. The concept may seem simple, but Powers knows what it takes to do it well—and why so many have failed at similar efforts. “It’s all about communication and follow-up,” he says. “We’ve put together a system that works, with exceptional service as the main goal. The bottom line is that folks want reliable service, and that’s what we provide.”

Powers is looking to partner with investors who are excited about the business and have a commitment to excellence. “We will train franchisees on everything, but a mechanical inclination doesn’t hurt. The ability to network is also key.”

FMT franchisees have a huge customer base that goes far beyond the local gym. “We work with individuals who have home gyms,
apartment complexes, hotels, universities, you name it,” he says. “This is a $10 billion industry growing at about 4 percent each year. There’s a lot of business to be had.”

For more information, visit www.fmtfranchise.com.

Share this story