fitness concept

Leading Fitness Franchise Flexes New Brand Partnership, Fueling the Next Generation of Athletes & Fitness Enthusiasts

NASHVILLE, Tenn. — D1 Training, a leading fitness concept utilizing the five core tenets of athletic-based training to help people of all ages achieve their sport and fitness goals, announces a formal partnership with PRIME, the viral sports drink brand founded by Logan Paul and KSI, across its more than 100 locations nationwide.

The partnership marks a strategic alliance between a brand synonymous with high-caliber athletic performance and the fastest-growing hydration company in country. Together, these dynamic, forward-thinking brands are not only providing tens of thousands of athletes with a better alternative to traditional sugary sports drinks, but also properly fueling the next generation of sports superstars and fitness enthusiasts.

With bold, thirst-quenching flavors to help refresh, replenish, and refuel, PRIME’s goal is to create a drink that can fuel any lifestyle. Available in a range of flavors that include orange, grape, ice pop, blue raspberry, lemon lime and tropical punch, each drink comes with added nutritional benefits to compliment taste. PRIME has a coconut water base and boasts BCAA to aid muscle recovery, B vitamins, antioxidants, and electrolytes.

PRIME products and retail items are now available at all D1 locations nationwide. The partnership will be further activated across consumer engagement, signage, print materials, and digital and social engagement.

“This partnership with a young, dynamic brand confirms our commitment to innovation,” said Will Bartholomew, D1 Training Founder and CEO. “We continue to seek out new opportunities that allow us to flex our marketing muscles, proving we are a dominate force in the industry as we evolve to meet the wants and needs of today’s modern consumer. As the partnership further develops, we’ll look to integrate PRIME into various onsite camps and events, especially for our youth athletes.”

This partnership announcement comes on the heels of an impressive year for D1, achieving substantial revenue growth across current facilities and the opening of 26 new locations. In 2024, D1 has set its plans to open more than 50 units with double that in development, bringing its future total to 250 units.

The brand has put a refined focus on its commitment to the D1 Training mission, which is to create a space for and support athletes of any age in their fitness goals. With a service mindset, the brand has been able to refine and optimize the business model and athlete experience. This has resulted in strong performance and 6.5% revenue growth compared to the previous year.

All D1 locations offer three core training programs, Scholastic (Rookie, Developmental, Prep and Overtime), Adult and Pro. Each fitness program is based on the five athletic-based tenets: dynamic warm-up, performance, strength program, core and conditioning, and cool down. Outside of group workouts, D1 offers one-on-one training with world-class coaches.

The industry remains strong as ever, with an untapped growth potential in scholastic training. The competitive landscape of youth sports is ever changing and having access to a place like D1 – where young athletes can hone their skills – is becoming increasingly important. This paired with D1’s adult and personal training programs provides an unmatched opportunity. With vast whitespace across the country, eager and passionate franchisees are flocking to the franchise opportunity and growth potential.

For more information on D1 Training and franchise opportunities, please visit www.d1franchise.com.

Leading Fitness Franchise Claims Top 500 Rank, A Testament to Growth and Excellence in 2024

NASHVILLE. Tenn. — D1 Training, a leading fitness concept utilizing the five core tenets of athletic-based training to help people of all ages achieve their sport and fitness goals, was recognized as one of the top 500 franchises in Entrepreneur’s Franchise 500®, the world’s first and most comprehensive franchise ranking.

For 45 years, the annual Entrepreneur Franchise 500® has been a highly sought-after honor in the franchise industry and recognized as an invaluable resource for potential franchisees. The 2024 Franchise 500® ranks D1 Training as #446 for its outstanding performance in areas including unit growth, financial strength and stability, and brand power.

“We are very proud to be listed in Entrepreneur Magazine’s Franchise 500®,” said Will Bartholomew, D1 Training Founder and CEO. “It’s such an accomplishment to see our unwavering commitment to providing state-of-the-art athletic-based training be recognized by such an established publication. As we move forward, our goal is to continue the momentum built and pave the way for the future of fitness, ensuring our continuous expansion for years ahead.”

The ranking comes on the heels of an impressive 2023, with the brand achieving substantial revenue growth across current facilities and the opening of 26 new locations. Since the start of 2024, D1 Training has already celebrated its milestone 100^th location opening and set plans to open more than 50 units with double that currently in development, bringing its future total to 250 units.

“Every brand on the Franchise 500® has its own unique story, but they all collectively make the same statement: Franchising is strong and resilient, is full of innovation and opportunity, and provides a powerful entrepreneurial path for many people,” said Jason Feifer, Editor-In-Chief of Entrepreneur Magazine. “Our 45th annual ranking is full of companies with fresh ideas, exciting business models, cultural sway, and the kind of business sophistication that will define the next 45 years and beyond.”

In Entrepreneur’s continuing effort to best understand and evaluate the ever-changing franchise marketplace, the company’s ranking formula continues to evolve as well. The editorial team researches and assesses several factors, including costs and fees, size and growth, support, brand strength, and financial strength and stability. Each franchise is then given a cumulative score based on an analysis of more than 150 data points, and the 500 franchises with the highest cumulative scores become the Franchise 500® in ranked order.

Over its 45 years in existence, the Franchise 500® has become both a dominant competitive measure for franchisors and a primary research tool for potential franchisees. D1 Training’s position on the ranking is a testament to its strength as a franchise opportunity.

To view D1 Training in the full ranking, visit http://www.entrepreneur.com/franchise500 or pick up a copy of the January/February 2024 issue of Entrepreneur on newsstands now.

For more information on D1 Training and franchise opportunities, please visit www.d1franchise.com, call 615-465-0385 or email julie.bauer@d1training.com.

Franchise Expansion, Professional Athlete Partnerships, and Streamlined Operations Fuel Leading Fitness Franchise’s Growth into The New Year

NASHVILLE. Tenn. — D1 Training, a leading fitness concept utilizing the five core tenets of athletic-based training to help people of all ages achieve their sport and fitness goals, kicks off 2024 with the opening of its milestone 100^th location in Merrillville, Indiana. This comes on the heels of an impressive 2023, achieving substantial revenue growth across current facilities and the opening of 26 new locations. Heading into 2024, D1 has set its plans to open more than 50 units with double that in development, bringing its future total to 250 units.

“Watching this company grow from our roots in Tennessee to a beloved fitness brand across the country has been nothing short of remarkable,” said Will Bartholomew, D1 Training Founder and CEO. “The journey from our first location to our 100^th location has been a humbling experience – and to see this historic moment come to life is truly and honor. This milestone opening further solidifies D1 Training as an industry leader as we continue to deliver world-class coaching and great programs to 100 different cities, serving thousands of athletes.”

Keys to the brand’s success have been enhancements to franchisee support starting with presales, growing a network of world-class coaches, leaning into professional athlete brand ambassadors such as Tim Tebow, improvements to operator training, and streamlined communication.

Additionally, the brand has put a refined focus on its commitment to the D1 Training mission, which is to create a space for and support athletes of any age in their fitness goals. Fundamentals included fine-tuning the athlete sign-up process and getting athletes enrolled in customized programs for their individual goals. With a service mindset, the brand was able to refine and optimize the business model and athlete experience. This resulted in strong performance, achieving 6.5% revenue growth compared to the previous year.

The industry remains strong as ever, with an untapped growth potential in scholastic training. The competitive landscape of youth sports is ever changing and having access to a place like D1 – where young athletes can hone their skills – is becoming increasingly important. This paired with D1’s adult and personal training programs provides an unmatched opportunity. With vast whitespace across the country, eager and passionate franchisees are flocking to the franchise opportunity and growth potential.

“It’s rewarding to be a part of such a remarkable business, surrounded by exceptional individuals and dedicated franchise owners,” said Dan Murphy, D1 Training Chief Operating Officer. “We’ve proven that we can stand the test of time and that the market really wants what we are providing at D1 Training. Our team is always looking toward the future and is committed to ensuring continued success for the brand and athletes we work with.”

Fueling D1’s performance is a strategic investment from Princeton Equity Group that will continue to propel D1 as a national brand synonymous with high-caliber athletic performance and fitness. The success of the brand has not gone unnoticed as the industry has recognized D1 with several award wins including being ranked in Entrepreneur Magazine’s Franchise 500, and making an appearance on the prestigious Inc. 5000.

All locations offer three core training programs, Scholastic (Rookie, Developmental, Prep and Overtime), Adult and Pro. Each fitness program is based on the five athletic-based tenets: dynamic warm-up, performance, strength program, core and conditioning, and cool down. Outside of group workouts, D1 offers one-on-one training with world-class coaches.

For more information on D1 Training and franchise opportunities, please visit www.d1franchise.com, call 615-465-0385 or email julie.bauer@d1training.com.

Multi-Unit Agreements, Strategic Investments, and Industry Awards Fuel Leading Fitness Franchise’s Immense Growth.

NASHVILLE, Tenn. — D1 Training, a leading fitness concept utilizing the five core tenets of athletic-based training to help people of all ages, from youth athletes to fitness-minded adults, achieve their sport and fitness goals, looks to build on the momentum of a strong development year in 2021. D1 celebrated the opening of seven new locations and awarded 36 franchises throughout the year. Heading into 2022, D1 has set an aggressive expansion goal to award 70-plus units that will bring its development total to over 250 facilities nationwide.

Fueling these expansion efforts is a strategic investment from Princeton Equity Group that will propel D1 into a national brand synonymous with high-caliber athletic performance and fitness. With this partnership, D1 is positioned for major growth in 2022 and is seeking qualified, community-minded franchisees with a passion for the fitness industry.

D1 Training has experienced 48% same-store-sales growth year-over-year as the industry remains strong as ever, with an untapped growth potential in scholastic training. The competitive landscape of youth sports is ever changing and having access to a place like D1 – where young athletes can hone their skills – is becoming increasingly important. This paired with D1’s adult and personal training programs are providing an unmatched opportunity.

“One of our main differentiators, and what makes D1 a game changer in the industry, is our Scholastic Training that makes up over 61% of total revenue,” said Dan Murphy, Chief Operating Officer. “Simply put, there is no other fitness franchise offering a focus on the scholastic athlete quite like we do, while also providing a superior adult training experience.”

All locations offer three core training programs, Scholastic (Rookie, Developmental, Prep and Overtime), Adult and Pro. Each fitness program is based on the five athletic-based tenets: dynamic warm-up, performance, strength program, core and conditioning, and cool down. Outside of group workouts, D1 Training offers one-on-one training with world-class coaches.

“We attribute our brand’s success to our strong franchise network that shares our same community-first mentality and believes in delivering the D1 experience to everyone,” adds Murphy. “We’ve been seeing all-time high surges in memberships, validating the importance of fitness, health and wellness among consumers. Now, we continue to see engagement at or above pre-pandemic levels across the nation.”

As a result of D1’s strength and performance, new owners are flocking to the franchise opportunity as it fills a void in communities nationwide with a unique service offering that previously did not exist. Whether it be those looking to escape corporate America, families going into business together, or professional athletes like Tim Tebow, Peyton Manning, and Von Miller, D1 Training is gaining national attention with top-tier entrepreneurs ready to invest.

The success of the brand has not gone unnoticed as the industry has recognized D1 with several award wins including being endorsed by the National Academy of Sports Medicine, ranking in Entrepreneur Magazine’s Franchise 500, being named a top 30 gym in America by Men’s Health Magazine, and making an appearance on the prestigious Inc. 5000.

For more information on D1 Training and franchise opportunities, please visit www.d1franchise.com, call 615-461-4847 or email Richard.collins@d1training.com.