No matter the color of your skin or where your faith may lie, there remains one commonality: as long as life continues, there will be a need for senior care. Wisdom Senior Care takes pride in having a diverse community of franchisees, clients and caregivers. By Heidi Lubrani
Despite being encouraged by her high school counselor to follow a completely different career path, Carolyn Thurston was determined to help others by becoming a nurse. By Cindy Charette
As a newer franchisee of Wisdom Senior Care, Brenetta Bethea’s business has been up and running in Charlotte, North Carolina, since January. Before becoming a franchisee, Bethea was tenured for 20-plus years in corporate health care as a human-resources professional and worked her way up to the director level. By Cindy Charette
With a set of core values that are rooted in kindness and integrity and drive all interactions, Wisdom Senior Care’s proven concept has had a positive impact on many, clients and franchisees included. By Brianna Bohn
Since closing its first franchise in 2017, Wisdom Senior Care – a full-service, at-home senior care company – has awarded seven other franchises and has a goal of opening 10 more in 2022. The brand, which is known for its reliable, compassionate caregivers and its high-quality franchisee support and training, is deeply passionate about giving back to others. By Brianna Bohn