November 2023 Issue – Digital Articles

November 2023 Issue – Digital Articles2023-10-30T09:09:35-04:00

Columns

Features

OXXO Cleaners: Anything But Ordinary

OXXO Cleaners that Care is anything but your traditional dry cleaners or laundry service. It’s redefining the dry cleaning and laundry industry with an innovative franchise model that emphasizes sustainability and customer satisfaction. By Kelsi Trinidad

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Shop Talk

Responsible Franchising

In my years in the franchise industry, I feel like I have seen it all. I have started preaching “responsible franchising.” Responsible franchising embodies setting the right expectations, ensuring adequate capital, selecting the right franchisees and maintaining a growth pace that allows for mutual success within the network. Responsible franchising is the future. By Aaron Harper

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Monetize Your Losses

It is so tempting for a franchisor to only tout what they do well, the good decisions they have made and the incredible systems they have built. Although it may sound counterintuitive, a big part of the value of experienced brands comes from all the things they didn’t do well over the years. By Tom Spadea

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Why Generational Targeting Fails

We hear many so-called franchise experts discussing marketing to millennials or marketing to Gen Z. They usually start blogs or videos with statements like, “Millennials want…” or “Gen Z doesn’t like…” There are currently about 70 million people in the U.S. in each of these age groups. Painting that many people with the same brush is outdated and ignorant. At best, it’s just lazy marketing. At worst, it’s sketchy and misleading. By Jack Monson

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