November 2023 Issue – Digital Articles

November 2023 Issue – Digital Articles2023-10-30T09:09:35-04:00


360 Tour Designs: THE BUZZ: A Competitive Edge

In 2009, Keith Bolash and Heath Freeland of Harrisburg, Pennsylvania, were looking for a way out of their previous jobs when they put their heads and expertise together and founded a niche business that would allow them to be their own bosses and turn a profit. By Patty Horansky



Shop Talk

Responsible Franchising

In my years in the franchise industry, I feel like I have seen it all. I have started preaching “responsible franchising.” Responsible franchising embodies setting the right expectations, ensuring adequate capital, selecting the right franchisees and maintaining a growth pace that allows for mutual success within the network. Responsible franchising is the future. By Aaron Harper


Why Generational Targeting Fails

We hear many so-called franchise experts discussing marketing to millennials or marketing to Gen Z. They usually start blogs or videos with statements like, “Millennials want…” or “Gen Z doesn’t like…” There are currently about 70 million people in the U.S. in each of these age groups. Painting that many people with the same brush is outdated and ignorant. At best, it’s just lazy marketing. At worst, it’s sketchy and misleading. By Jack Monson


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