Caring Senior Service: Sharing the Success of Their GreatCare® Model

As people get older, everyday tasks like cleaning, grocery shopping and preparing meals become increasingly difficult. By Shelby Green
As people get older, everyday tasks like cleaning, grocery shopping and preparing meals become increasingly difficult. By Shelby Green
As loved ones grow older and need more assistance, it can be challenging for families to find the right support. Oftentimes, it requires moving a loved one out of their home and into a 24/7 care facility. The Wallace family, however, makes that transition easier. By Shelby Green
Jeff Bevis, chief operating officer of Caring Senior Service, has been in franchising for 37 years, and 19 of those years have been dedicated to the home care industry. By Cindy Charette
One challenge in the booming in-home senior care industry has been finding qualified, nurturing caregivers upon whom franchisees and families can rely. Caring Senior Service, one of the longest-running, nonmedical in-home care franchises in the country, is meeting this challenge head-on. By Patty Horansky
Caring Senior Service has provided quality nonmedical in-home care to seniors for more than 30 years. CEO and Founder Jeff Salter recognized early the need to care for the country’s booming senior population and envisioned a one-on-one in-home service that could help with daily tasks, such as personal care, cooking, light housekeeping, errands and companionship. By Patty Horansky
The review’s independent survey shows that franchise owners of the San Antonio-based non-medical senior home care company are highly satisfied with its performance.
SAN ANTONIO — For the second year in a row, Caring Senior Service, a private-duty, non-medical senior home care services company, has been recognized as one of the 200 best franchise opportunities in the United States by Franchise Business Review, a market research firm that performs independent surveys of franchisee satisfaction and employee engagement.
This is the 18th annual ranking of the elite list of franchises. Companies are chosen by rankings provided by franchise business owners and the complete list is available at https://franchisebusinessreview.com/page/top-franchises/.
“Not only are we thrilled to make Franchise Business Review’s list for the second year in a row, we are humbled by the fact that we earned this honor because our owners have demonstrated how satisfied they are with our collaborative efforts,” said Caring Senior Service CEO and founder Jeff Salter. “Caring Senior Service’s success relies on our franchise owners throughout the country. It speaks volumes that our franchisees feel that our corporate team is providing them with the types of support and engagement they need to remain successful.”
Caring Senior Service was among more than 360 franchise brands, representing more than 38,000 franchise owners, that participated in Franchise Business Review’s research. Caring Senior Service’s franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems, including training & support, operations, franchisor/franchisee relations, and financial opportunity.
Caring Senior Service conducted their franchise review in July 2022 and collected feedback from 86% of their active franchisees. Highlights of the survey include:
Franchise Business Review President and COO Michelle Rowan said that franchisee satisfaction levels hit an all-time high in 2022, despite the pandemic.
“We are pleased to report that our 2023 research shows satisfaction has remained sky high—a sure indicator that franchisee satisfaction is a top priority for franchise companies—and that’s good news for franchise owners and anyone thinking about investing in a franchise,” Rowan said. “As an independent research firm, Franchise Business Review is committed to helping prospective franchisees get an objective view of the best franchise opportunities available based on actual feedback from the people who own them. This year, nearly 38,000 franchisees completed our survey and from there we identified the franchise brands with the highest levels of satisfaction and performance to educate potential buyers about which franchise to invest in. Each of the 200 Franchisee Satisfaction Award winners on this year’s list achieved stellar ratings from their franchisees.”
For more information on Caring Senior Service, please visit https://www.caringseniorservice.com/ and to learn more about becoming a Caring Senior Service franchise owner, please visit https://caringfranchise.com/.
Caring Senior Service is a non-medical home care services company based in San Antonio, Texas. Founded by CEO Jeff Salter in 1991, the company provides assistance to seniors, the disabled population and any adult who may need help with the tasks of everyday living such as bathing, running errands and preparing food. After adding locations throughout Texas in the 1990s, the company extended its reach through franchising in 2002. It now boasts more than 50 locations throughout the U.S. Its non-profit “Close the Gap in Senior Care” began in 2021 to raise awareness of the overlooked and underserved aspects of senior care. This program was launched when Salter rode an electric bike more than 9,000 miles to each Caring Senior Service location nationwide to raise awareness of home modifications needed to avoid fall risks among the senior population. For more information on Caring Senior Service, please visit their website at https://www.caringseniorservice.com/.
According to Kimberly Johnson-Searcy, director of learning and development for Caring Senior Service, once a franchisee signs the franchise agreement, they can open in as few as 60 days, depending on state licensure. By Cindy Charette
Approximately 90% of adults over 65 would prefer to age at home than in a facility, according to a report published by the AARP Public Policy Institute. For those who want to receive nonmedical care in the safety and comfort of their own home, Caring Senior Service provides the solution. By Brianna Bohn
The non-medical home care company enters the exclusive annual ranking at No. 479, joining heavy hitters like McDonald’s and 7-Eleven.
SAN ANTONIO — Caring Senior Service, a non-medical home care company with more than 50 locations throughout the United States, today announced it has made its debut on the Franchise Times Top 500, an exclusive annual ranking of the largest franchise systems by global systemwide sales.
“Earning a spot on the Franchise Times list shows the achievements of our business model, our people, our technology and our best-in-class training and support,” said Caring Senior Service founder and CEO Jeff Salter. “Being named a top franchisor proves how successful our franchise model is in today’s ever-changing market. We are extremely proud of the commitment of both our corporate team and our franchise owners to set the high standards in the home care industry necessary to achieve this honor.”
The Franchise Times Top 500 is an annual ranking of the 500 largest U.S.-based franchise systems. The project is the result of a five-month research and reporting effort that leads to the most credible and objective franchise ranking available, said Franchise Times Editor-in-Chief Laura Michaels.
“The collection of systemwide sales data also provides useful insight into the franchise industry’s performance coming out of the COVID-19 pandemic,” Michaels said. “Every segment gained ground in 2021, with some getting back to or even surpassing 2019 sales while others still have work to do.”
The 10 largest franchised brands gained $45.4 billion in sales in 2021, a 14% increase over the prior year. The top 10 now account for more than $368 billion in annual sales. No. 1 McDonald’s put more room between itself and No. 2 7-Eleven, growing sales by more than $19 billion to $112.5 billion. That marked the best dollar amount sales growth across the Top 500 franchises last year.
“Our GreatCare® method for delivering superior care means our owners can successfully operate a home care business at minimal cost while still maintaining a high level of service,” Salter said. “Our back-office support offers our franchise owners additional accounting, marketing and operational services that enable them to operate at their most efficient, making a Caring Senior Service franchise one of the best to own, and this is reflected in our appearance on this prestigious list.”
For more information about the Franchise Times Top 500, please visit https://www.franchisetimes.com/top-500-2022/.
The Franchise Times Top 500 is the only ranking by systemwide sales and units of the largest 500 U.S.-based franchise brands. Published in the October issue and available in a searchable database online, the Franchise Times Top 500 also analyzes industry sectors based on percentage change in sales growth, reports the 10 fastest-growing franchises by four different measures, and includes exclusive news stories about the biggest names in franchising. The rankings and full report, and the searchable online database, are available at www.franchisetimes.com/top-500-2022.
Caring Senior Service is a non-medical home care services company based in San Antonio, Texas. Founded by CEO Jeff Salter in 1991, the company provides assistance to seniors, the disabled population and any adult who may need help with the tasks of everyday living such as bathing, running errands and preparing food. After adding locations throughout Texas in the 1990s, the company extended its reach through franchising in 2002. It now boasts more than 50 locations throughout the U.S. Its non-profit “Close the Gap in Senior Care” began in 2021 to raise awareness of the overlooked and underserved aspects of senior care. This program was launched when Salter rode an electric bike more than 9,000 miles to each Caring Senior Service location nationwide to raise awareness of home modifications needed to avoid fall risks among the senior population. For more information on Caring Senior Service, please visit their website at https://www.caringseniorservice.com/.
Thirty-one years ago, Jeff Salter, CEO of Caring Senior Service, founded the home care company when he saw an opportunity to provide a service that was hard to find: non-medical care. Since then, the company, which provides in-home care to help seniors avoid relocation, has grown to five corporate offices and 53 franchise units. By Cindy Charette