Digital Marketing

16 02, 2024

Drybar Continues International Expansion With 26-Unit Deal on Arabian Peninsula

2024-02-16T20:42:04-05:00February 16th, 2024|Tags: , , |

DENVER — The Drybar® brand is continuing its international expansion via a newly signed master franchise deal with Lekhraib Rose LLC to bring 26 Drybar shops to QatarKuwait and the United Arab Emirates.

The Drybar brand is part of the WellBiz Brands Inc. portfolio, which also includes beauty and wellness category leaders Amazing Lash StudioRadiant Waxing®, Elements Massage® and Fitness Together®. WellBiz Brands Inc. is the pre-eminent beauty and wellness franchise portfolio with nearly 1,000 franchise locations open globally and more than 300 in development.

“WellBiz Brands is excited to expand in the Middle East and to bring more than two dozen Drybar shops to beauty enthusiasts,” WellBiz Brands Inc. CEO Jeremy Morgan said. “The influence of Western culture is a driving force for growth. What consumers in these countries want is very similar to what consumers in the U.S. want: They want to take advantage of self-care services like those offered by Drybar shops in a welcoming and communal environment where they can feel safe, happy and confident.”

This master franchise agreement is part of WellBiz Brands’ efforts to grow its portfolio of brands’ global reach. The beauty industry in the Middle East alone is worth $40 billion and is projected to grow at a faster pace than anywhere else in the world. By 2027, the beauty industry’s annual growth rate is expected to reach 12%, according to a new report from McKinsey & Company, a global management consulting company.

“The Middle East is witnessing significant expansion due to the growing purchasing power of local consumers,” the report said. “Rising disposable incomes and overall rising wealth, particularly among the rising younger urban middle class, also bring opportunities for value-added beauty products that emphasize health and well-being.”

Lekhraib Rose LLC is owned by a woman who worked in Washington, D.C., on press and media relations and became acquainted with the Drybar brand during her travels to the U.S. She developed a love for the brand as a frequent customer and wanted to share it with other women in the Middle East. When visiting Drybar shops, she saw women feeling more confident as they left. It was something they didn’t have in Qatar.

As a master franchisee, Lekhraib Rose LLC will open shops throughout the next 5 years. The current development plan is to build six Drybar shops in Qatar, eight in Kuwait and 12 in the UAE. The first opening is tentatively slated for 2024.

WellBiz Brands’ portfolio of beauty and wellness brands offers opportunities to experienced and prospective entrepreneurs that fit their passions and goals. For more information, please visit:

About WellBiz Brands, Inc.:

WellBiz Brands Inc. is the pre-eminent beauty and wellness franchise platform catering to the needs of the affluent female consumer. The WellBiz Brands’ portfolio features category leaders including Drybar®, Amazing Lash Studio®Radiant Waxing®, Elements Massage® and Fitness Together®. With an expertise in digital marketing, the company developed a cross-brand digital marketing program that drives effective member acquisition strategies, creating a world-class membership ecosystem. WellBiz One, a proprietary technology platform, enhances studio operations for franchise owners driving member engagement and retention. With in-house expertise in supply chain management, e-commerce and product innovation, WellBiz Brands provides its portfolio brands’ franchisees with a leading edge in their industries. Backed by a management team with nearly a century of combined leadership experience, WellBiz Brands is the future of customer-centric, membership-based brands. The company has received national recognition on lists such as the Inc. 5000 Fastest Growing Companies, Entrepreneur’s Franchise 500 and Franchise Times Fast & Serious, among others. For more information, visit

26 06, 2023

Money Pages: Father-and-son Team Breaks Records

2023-06-26T16:52:26-04:00June 26th, 2023|Tags: , , , , |

Upon exiting the corporate world, Don Grindle prospected high-return, low-startup franchises that he could build and grow with his son, Walker. He hoped to find a scalable opportunity to secure his family’s legacy and guarantee personal fulfillment. By Lizzy Yeserski


31 01, 2023

RedKnight Marketing: A Holistic Approach to Digital Marketing

2023-01-31T22:41:54-05:00January 31st, 2023|Tags: , , |

In a world that continues to find new avenues for bringing people online, businesses are recognizing just how critical it is to connect with this growing audience. RedKnight Marketing, a digital marketing firm, understands there is no one-size-fits-all approach to an online presence. By Elice Morgenson


31 01, 2023

Franchisee of the Month: Kevin Koz, N-Compass TV

2023-01-31T15:05:46-05:00January 31st, 2023|Tags: , , , , |

After a rewarding career in the Marine Corps, it was important for Kevin Koz to find a career that aligned with his family’s needs. During his search, Koz set up specific alerts for jobs and business opportunities that fit his criteria. When an alert for N-Compass TV popped up, he was intrigued by the flexibility of the job and how it would fit the needs of his wife’s salon and clothing businesses. By Elice Morgenson


13 10, 2020

WSI Named Top Agency for Second Consecutive Year by Web Marketing Association and Wins 13 WMA Awards in 2020

2020-10-13T10:12:27-04:00October 13th, 2020|Tags: , , , , |

WSI outranked its competition and won the most WebAwards for its clients, firmly establishing itself as a global digital marketing leader with over 115 awards since 2007.

TORONTO – WSI was crowned with the coveted Top Agency Award by the Web Marketing Association (WMA) for the second consecutive year, cementing its position as the leading provider of digital marketing solutions globally. WSI received 13 awards in 2020, bringing its cumulative total to 115 WMA Awards.

The Top Agency Award is given to recognize the consistently outstanding development going on at interactive firms. In addition to winning the Top Agency Award, WSI was recognized in the 2020 WebAwards for Best Home Building Website and Best Political Website, seven Outstanding Website Awards, and four Standard of Excellence Awards.

“To be named as the top agency for the second year in a row in WMA’s prestigious Web Development Competition is a testament to the incredible work that the WSI network does on behalf of our clients,” said WSI President, Valerie Brown-Dufour. “Winning a total of 13 awards during WSI’s 25th anniversary year makes this year’s announcement extra special.”

Founded in 1995, WSI is the world’s largest digital marketing franchise network with offices across the world and its global headquarters in Toronto, Canada. By using innovative technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Strategy tailored to their individual needs and elevate their digital presence and profitability to new levels.

The WebAward Competition is the premier showcase for website development in more than 96 industry categories. WSI has been entering into the awards competition since 2007.

Bill Rice, President of the Web Marketing Association, congratulated WSI for their back-to-back Top Agency win.

“For the second year in a row, the Web Marketing Association is proud to recognize WSI with the coveted Top Agency Award. WSI beat thousands of other agencies for the honor, and on top of their numerous WMA WebAwards for 2020, this Top Agency Award further distinguishes WSI as a leading provider of digital marketing. There’s a lot that goes into designing an online digital solution that delivers results and meets the needs of online audiences. Congratulations to WSI and their entire team for this achievement – and thank you for continuing to lead the way as our Top Agency for 2020!”

Websites nominated for WMA WebAwards are judged on several critical criteria: design, copywriting, innovation, content, interactivity, navigation, and technology use. These websites are evaluated by an elite group of industry leaders committed to raising the standards of excellence of website design and development.

About WSI

WSI is the world’s largest network of Digital Marketing Consultants with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped over 100,000 businesses with their online marketing strategies. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Strategy tailored to their individual needs and help elevate their Internet presence and profitability to new levels. In 2020, WSI was named the Top Agency for the second year in a row and received 13 awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to over 115.

To get help with your digital marketing strategy and speak with one of our WSI Consultants, visit

If you would like to learn more about opening your own WSI office, visit