October 2020 Issue

October 2020 Issue2020-09-30T16:50:51-04:00

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October 2020 Articles


Expanding Their Reach Through Books

Sharon Duke Estroff embodies the entrepreneurial spirit. First, the former teacher leveraged her background in education to build Challenge Island, a popular children’s program. She then cultivated her business into a thriving multi-state franchise. Now, Estroff is poised to make Challenge Island a household name; the published author has announced signing a three-book contract to create the Challenge Island book series. By Rochelle Miller


There is Nothing Holding You Back But You

As a co-chair of the International Franchise Association’s Women in Franchising Philadelphia Chapter, I make an effort to advocate for women in franchising and mentor younger – or less experienced – up-and-coming franchise leaders. This includes those people who are in roles as franchisors, franchisees and suppliers, helping to foster great relationships for existing and aspiring franchisees in local communities across the country. By Dawn Abbamondi


Turning the Tide with Courage and Positivity

Catherine Monson is recognized again this year by Franchise Dictionary Magazine as one of the WOW: 50 Women Of Wonder and she graces our cover for excellent reasons. Under her leadership as CEO of FASTSIGNS since 2009, the brand has become one of the country’s largest franchise companies. It has benefited significantly from Monson’s strategic positioning and her franchising and broad business and marketing experience. By Rose Mango


Empathy & Shared Experience: A Franchisee’s Key to Success

Joanne Taylor’s journey to ownership of a Senior Helpers franchise began when she lost two family members within six months. She saw how difficult it was to navigate the world of hospitals, senior-care facilities, and in-home care. These experiences proved pivotal as she found herself at a crossroads in her financial services career and looking for a new opportunity. By Nancy E. Williams


Own a Family Friendly Business with NO On-site Baking!

When Le Macaron founders, Rosalie Guillem and her daughter, Audrey Guillem-Saba moved from France to the U.S., they had a dream, to share authentic macarons and other French pastries with America. Today, there are over 70 Le Macaron franchise locations operating coast to coast, inviting communities nationwide to slow down and indulge in a simpler way of life. By Lana Mazin


All-Woman Power Team

Mary Ann Stallings, president of Bridge to Better Living (BBL), founded her company in 2010 with a clear vision of expanding throughout the country. To support her dream, Stallings selected her corporate staff carefully. Her team of women proudly offers a combined 130 years of experience and knowledge in the senior-care industry. By Cindy Charette


FranServe: Women Helping Women Find the Perfect Franchise

When Julie Goldberg realized she didn’t want to return to the office after her childcare leave ended, she sought to invest in a franchise to start her own home-based business. Having started her career in the accounting department of a national retail brand that was a franchise, she knew first-hand that her chances of success would be greater if she invested in a proven business model rather than launch her own independent company. By Rochelle Miller


Welcome to our Second Annual Women of Wonder Issue!

Each year we reach out to you, our readers, and ask you to nominate a woman franchisor who has gone above and beyond her business’s expectations and who has inspired you the most. This year we were excited about the number of nominations that came in and were genuinely motivated by their stories. These next several pages are a culmination of the top 50 nomination results.


Bailey Seafood Shares its Recipe for Decades of Success

The upstate New York city of Buffalo is not only famous for its wings but is also known for its fish-fry favorites. Bailey Seafood has served up all varieties of fresh, fried, steamed, baked, and sautéed seafood for over 35 years. We asked Michael Kontras, president of Bailey Seafood, about the secret behind the business success that has drawn loyal customers for nearly four decades. By Rochelle Miller


Bitbox ATM Provides Seamless Program for New Franchisees

The launch of a new business can often be full of pitfalls and an intense amount of self-education. However, Bitbox ATM creates a seamless program for starting and operating a successful business. Every aspect of the operation has been thoroughly researched by a team of experts, and the size of the operation is completely up to you. By Elice Morgenson


On Her Terms: Growing a Business and a Family

Lyndsey Wolfsmith wanted more than an interesting work life; she wanted a life. She found both with Naturals2Go, which has enabled her to build her business while raising a growing family. Naturals2Go is a business program offering healthy snacks, quick meals and drinks, utilizing the latest technology in automated retail with services and support unmatched in the vending industry. By Nancy E. Williams



Shop Talk

Why We Need Failure to Succeed

When you hear that someone has failed, how does your gut react? Most people associate the word “failure” with negative feelings. Poll a hundred people, and you won’t find many who say they are okay with failing. Odd as it may sound, I am one of the few people who don’t mind failing. That’s not something people expect to hear from me. However, my definition of failure is most likely different than yours. By Alesia Visconti


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Weighing The Options For Using Retirement Funds

Now may be the perfect time to consider utilizing qualified retirement funds to capitalize on your dream of business ownership. Thousands of entrepreneurs have chosen to use Rollover for Business Startup (ROBS) to start their business tax-deferred and penalty-free. To find out if this is the best solution for you, lets review the advantages and disadvantages. By Sherri Seiber


Valuing Your System: The Devil is in the details

Every month I sit down to write a column about the things that are important and impactful to a franchisor from my perspective as a franchise attorney. This month, I decided that nothing says it better than one of my favorite phrases; the devil is in the details. And the details that trip up many franchisors are the state of their franchise agreements. By Tom Spadea


Women in Franchising: By the Numbers

The number of women in the franchising industry continues to grow. Today, women either own or co-own about 265,000 franchises in the U.S. To give that figures some context, that’s approximately 35% of all U.S. franchise outlets, up 24% from just a decade ago. But these numbers represent a mere snippet of the impact women are having on the franchising industry and the wider business world. By Sue Bennett


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