After 20 years of working in corporate America, Rupa Keskar grew bored with her IT career. In 2012, she started exploring real-estate investments and left the security of a well-paying job to launch her own property-acquisition firm. By Jessica Jones
After 20 years of working in corporate America, Rupa Keskar grew bored with her IT career. In 2012, she started exploring real-estate investments and left the security of a well-paying job to launch her own property-acquisition firm.
“I learned the business from the ground up,” noted Keskar, founder of Prasiti Investments. “My first property acquisition was conservative, and the second helped prove my investment model at a larger scale. Additional projects enabled me to put a well-vetted real-estate investment process into practice.”
After finding success, Keskar began analyzing other investments to generate money for more acquisitions.
“Looking for apartment complexes is very time consuming, so I began searching for passive investments that would support what I was doing,” Keskar said. That’s when she found WaterStation Technology.
“What was most attractive about WaterStation was that it was not operationally intensive. It’s very convenient because it is a joint venture. I didn’t have to learn a new business, I just needed to understand their revenue model,” Keskar added.
Using a specialized filtration system to purify and mineralize water on demand, WaterStation Technology has been revolutionizing the way consumers purchase filtered water for the past eight years. Found predominantly in participating grocery and convenience stores, the unique patent-pending vending machines allow shoppers to refill their containers and purchase alkaline water with the rest of their groceries. The model is attractive to investors who are provided with a package of units that are dispersed in secured partner locations.
“It’s the best of both worlds, because you own the machines and reap the tax benefits, but you don’t have to deal with their operation.”
Located in Dallas-Fort Worth, Keskar is hundreds of miles away from her units, which are set up in California.
“I have access to portal visibility, which shows me sales and performance. As long as the money is coming in and the numbers make sense, there is no action for me to take,” Keskar said.
And the business is scalable. Keskar explained: “If I wanted to add more WaterStation units to my portfolio, I could. It really is a worthwhile investment.”
To learn more about investing in WaterStation Technology, visit waterstation.technology, contact Dick Humphrey at dhumphrey@waterstationtechnology.com, or call 877-941-0002.
– Jessica Jones