authentic French macarons and pastries

28 09, 2022

Le Macaron French Pastries® Celebrates with Franchise Partners At “Together Towards Tomorrow” Summit in Orlando

2022-09-28T19:52:32-04:00September 28th, 2022|Tags: , , , |

#1 Macaron Franchise Brand Welcomes Franchisees from Throughout the U.S.

SARASOTA, Fla.Le Macaron French Pastries, the #1 macaron franchise brand in the United States, celebrated a year of unprecedented growth, innovation, and success with its franchisees from throughout the country. Sixty-five attendees gathered in Orlando for the company’s annual event with the theme “Together Towards Tomorrow,” which included presentations, workshops, and discussions about how the brand’s 64 locations will continue to thrive in the future.

Keynote speaker and founder Rosalie Guillem welcomed attendees, thanked them for their hard work and dedication, and promised the remainder of 2022 and 2023 would be full of “sweet surprises.”

Le Macaron has so much to be grateful for as we continue to grow and capitalize on our success as the #1 macaron franchise brand,” she said. “Together, with the help of our amazing franchisees, we have achieved success beyond our wildest dreams. We can look forward to the future as we continue to innovate and delight our customers with the most delicious, authentic macarons and pastries prepared lovingly by our French-trained chefs.”

Le Macaron congratulated all its franchise owners with a special nod to stores with the best gross sales in 2021, including: Las Vegas, NV, Sarasota, FL, Nashville, TN, St. Augustine, FL, San Diego, CA, Huntsville, AL, Milwaukee, WI, Rancho Cucamonga, CA, Charleston, NC, and Celebration, FL. Greg Guillem announced 11 additional locations opening soon, including: Lake Charles, LA, Chapel Hill, NC, Albuquerque, NM, Boston (Somerville) MA, Cambridge, MA, Grand Rapids, MI, and Cool Springs, TN.

In addition to new locations, attendees were excited by the announcement of new products and seasonal flavors. Audrey and Didier Saba presented the Confectionary Update and talked about the rollout of new chocolates, including Milk Chocolate Nuts, Rice Crispy Milk Chocolate, M & M Milk Chocolate, Oreo Milk Chocolate, and Chocolate Baby Pink. Two new gelato flavors, Rum Raisin and Strawberry Sorbet, were also unveiled, bringing the brand’s total number of flavors to 16. In addition, Le Macaron introduced a new Peanut Butter and Jelly macaron and a seasonal Champagne flavored macaron.

“Our new product updates reflect our commitment to continuous innovation so that we can offer our guests new and exciting flavors,” said Rosalie Guillem. She added that more seasonal flavors would be announced in the near future.

Following an informal contest to announce Le Macaron’s new slogan, attendees received tee shirts with the winning phrase: “OUI, We Know. Macarons Make Friends.”

“This is the perfect slogan for us, as we know when guests come into our stores and learn about our macarons, we end up making friends,” said Rosalie Guillem. “And it is wonderful when our loyal customers bring their friends to experience Le Macaron. This is what our business is all about.”

ABOUT LE MACARON

Founded in 2009 by Rosalie Guillem and her daughter Audrey, Le Macaron French Pastries is an elegant French patisserie that offers guests the finest, authentic French macarons and pastries. Headquartered in Sarasota, Florida, the brand began franchising in 2012 and has since grown to more than 64 locations across the U.S. Le Macaron French Pastries is ranked on Inc. 5,000 2016, #17 on the 2019 Top Emerging Franchise List as well as ranking on the Top 100 Food and Beverage category by Entrepreneur and holds a No. 9 ranking in the baked goods category.

2 09, 2022

Le Macaron French Pastries® Honors Franchisees on National Franchise Appreciation Day

2022-09-02T10:20:40-04:00September 2nd, 2022|Tags: , , , |

Franchise locations propel Le Macaron to #1 Macaron Franchise in the U.S.

SARASOTA, Fla. — According to National Today, a new franchise business opens every eight minutes each day. Le Macaron, the #1 choice for authentic French macarons and pastries, is largely contributing to this statistic with more than 64 franchise locations nationwide and numerous store openings planned throughout the year. On Saturday, September 3, Le Macaron co-owners Rosalie Guillem and Audrey Saba are recognizing the dedication and commitment of the entrepreneurs and small business owners who have helped make Le Macaron a success.

“We are congratulating each and every one of our franchisees on a job well done,” said Guillem. “Our loyal, industrious owners are the backbone of our business, and we would not be where we are today without them.”

Franchise Appreciation Day is traditionally celebrated every year on the Saturday before Labor Day. The day is observed to create awareness among consumers about local franchises and how they can support them. Entrepreneurs and small business owners also learn about how they can jump start a business through the power of franchising.

Le Macaron operates franchise stores coast-to-coast from Alabama to Arizona. Last month Le Macaron celebrated store openings in Cool Springs, Tennessee, Cambridge, Massachusetts, Elkhart, Indiana, and Valley Bend, Alabama. Additional openings planned throughout the remainder of the year include Columbus, Ohio, Clearwater, Florida, Lake Charles, Louisiana, Dixon, Arizona, and New York City. Le Macaron is purposefully expanding in new markets where customers clamor for delicious, authentic macarons, gourmet chocolates, French gelato, European-style coffee, and other classic French pastries. In addition to Le Macaron’s cafes, the company has a thriving catering and corporate gifting business that operates at a brisk pace year around.

Founded in 2009, Guillem said Le Macaron is committed to offering authentic, premium products prepared daily by French-trained chefs. While the mission is to delight customers and treat them to a Parisian-style café experience, Le Macaron is also focused on offering lucrative opportunities for potential franchisees.

“We have nearly 20 franchises in various stages of development,” said Guillem. “We continually offer support and guidance to our owners to help them succeed every step of the way.”

Le Macaron was recently named to the FranServe 2022 Fran-Tastic 500 list, which recognizes the top franchises in the country. For more information, visit http://lemacaron-us.com.

About Le Macaron French Pastries

Founded in 2009 by Rosalie Guillem and her daughter Audrey, Le Macaron French Pastries is an elegant French patisserie that offers guests the finest, authentic French macarons and pastries. Headquartered in Sarasota, Florida, the brand began franchising in 2012 and has since grown to more than 64 locations across the U.S. Le Macaron French Pastries is ranked on Inc. 5,000 2016, #17 on the 2019 Top Emerging Franchise List as well as ranking on the Top 100 Food and Beverage category by Entrepreneur and holds a No. 9 ranking in the baked goods category.

17 08, 2022

Le Macaron French Pastries® Latest Openings Cement Position as #1 Macaron Franchise in the United States

2022-08-17T09:32:46-04:00August 17th, 2022|Tags: , , , |

New locations in Alabama, Indiana, Massachusetts, and Tennessee Welcome Customers.

SARASOTA, Fla.Le Macaron French Pastries, the #1 destination for authentic French macarons and pastries, announced four new locations this month in Alabama, Indiana, Massachusetts, and Tennessee. The openings solidify the brand’s position as the top French Patisserie with 64 locations nationwide and at least 10 additional stores planned by the end of the year. The new locations include:

  • Cool Springs, Tennessee located at 1800 Galleria Blvd. The new store joins the Nashville location as the second Le Macaron in Tennessee
  • Cambridge, Massachusetts at 1374 Massachusetts Avenue, Suite 101 in Harvard Square. The location marks the second in Massachusetts, following the opening of the Somerville store last month
  • Elkhart, Indiana located at 503 S. Main Street. The Elkhart is one of three locations planned for Indiana
  • Valley Bend, Alabama located at 315 The Bridge Street in Huntsville

“We are delighted to welcome these new franchisees to the Le Macaron family,” said founder Rosalie Guillem. “The owners of these locations are highly motivated and looking forward to interacting with guests as well as the communities they serve.”

Le Macaron is purposefully expanding in new markets where customers clamor for delicious, authentic macarons, gourmet chocolates, French gelato, European-style coffee, and other classic French pastries. Founded in 2009 by Rosalie Guillem and her daughter, Audrey Saba, Le Macaron is committed to offering premium products and excellent service to its customers while also offering lucrative opportunities for franchisees.

“We have more than 15 franchises in various stages of development,” said Le Macaron spokesperson Greg Guillem. “Our profitable annual unit volumes are exceeding expectations and fueling more growth, so it’s a very exciting time for us.”

Le Macaron’s traditional music and European-style décor offers customers the experience of an inviting, sophisticated Parisian café. The menu features more than 20 flavors of macarons and frequently includes seasonal flavors and limited time offerings to celebrate holidays and special occasions. Macarons take center stage, but there are plenty of classic French pastries such as Napoleons, homemade chocolates, cakes, and gelato to tempt the most discerning sweet tooth. In addition to Le Macaron’s cafes, the company has a thriving catering and corporate gifting business that operates at a brisk pace year around.

Le Macaron was recently named to the FranServe 2022 Fran-Tastic 500 list, which recognizes the top franchises in the country. For more information, visit http://lemacaron-us.com.

About Le Macaron French Pastries

Founded in 2009 by Rosalie Guillem and her daughter Audrey, Le Macaron French Pastries is an elegant French patisserie that offers guests the finest, authentic French macarons and pastries. Headquartered in Sarasota, Florida, the brand began franchising in 2012 and has since grown to more than 64 locations across the U.S. Le Macaron French Pastries is ranked on Inc. 5,000 2016, #17 on the 2019 Top Emerging Franchise List as well as ranking on the Top 100 Food and Beverage category by Entrepreneur and holds a No. 9 ranking in the baked goods category.

20 04, 2022

Le Macaron Secures Position As #1 French Patisserie and Authentic Macaron Franchise in The United States with New Locations in Albuquerque, Boston, and Grand Rapids

2022-04-20T16:36:23-04:00April 20th, 2022|Tags: , , , |

Rapidly Growing Franchise Has More Than Twice the Number of Locations as Any Competitors.

SARASOTA, Fla. — It’s been 13 years since Le Macaron French Pastries® opened its first location in Sarasota, Florida in 2009. The business reunited a family with co-founders Rosalie Guillem and her daughter and son-in-law Audrey and Didier Saba at the helm. Rosalie’s son, Gregory, opened the first franchise in Winter Park, Florida, and is now the company’s Director of Operations and Franchising. Since Le Macaron first began franchising in 2012, it has rapidly expanded with more than 63 locations, making it the #1 French Pastries and Macaron Franchise in the United States. Growth continues throughout the country with three new locations announced in these cities:

  • Grand Rapids, Michigan: Located downtown at 132 Monroe Center St. NW and operated by franchisees Bobbi Jo and William Blanton
  • Albuquerque, New Mexico: Located at 6241 Riverside Plaza and operated by franchisees Tami O’Brien and her daughter, Victoria Ruggles
  • Somerville, Massachusetts: Located at 411 Artisan Way Somerville and operated by franchisee Debbie Hilton-Creek.

“We are delighted to welcome these new franchisees to the Le Macaron family,” said Rosalie Guillem. “These are great locations with enthusiastic owners dedicated to their communities, so we know they will be successful.”

Le Macaron is leading the way with America’s steadily growing love affair with macarons. Although some industry experts predicted macarons would be a short-lived trend or a fad, a study by ventured.com reported that “The French macaron has had a 13 times increase in market penetration in the past 10 years.” Guillem is not surprised, as her simple marketing strategy of sampling and educating about macarons has won over thousands of loyal customers.

“We tell our customers we are a premium brand with authentic macarons prepared fresh daily by our staff of French pastry chefs in Sarasota,” she said. “We have more than 20 delicious flavors as well as seasonal flavors, and our macarons are handmade from scratch with raw ingredients. The quality is the biggest difference between our macarons and other brands, which are almost always frozen. Le Macaron offers freshly made macarons shipped daily to franchises on refrigerated trucks, so they are guaranteed to arrive bursting with flavor. Many customers say they are addicted after the first bite!”

Le Macaron delights customers with the ambience of a Parisian café, including colorful, sophisticated décor, traditional music, and a menu that boasts more than 20 flavors of macarons, pastries, gelato, coffee, chocolates, cakes, éclairs, European style beverages, and more. Macarons are also available in seasonal flavors to commemorate holidays and special occasions, and the company has a thriving catering and corporate gifting business as well.

“The macaron is the jewel of French pastries,” explained Rosalie Guillem. “At just 70-80 calories, our customers consider them treats and permissible indulgences. They come to celebrate occasions with family and friends, to buy gifts, or simply to relax and enjoy our welcoming atmosphere.”

According to Gregory Guillem, Director of Operations and Franchising, the expansion momentum will continue throughout 2022 with as many as 10 additional locations opening across the country.

“Currently we have 10 new franchises in various stages of development,” he explained. “Some have recently signed agreements, some are undergoing construction, and a few are slated to open later this summer. It’s a remarkably busy year for us, as more people are learning about the benefits and ease of starting their own Le Macaron franchise.”

For more information about the Le Macaron French Pastries franchise opportunity please visit http://lemacaronfranchise.com/.

About Le Macaron French Pastries

Founded in 2009 by Rosalie Guillem and her daughter Audrey, Le Macaron French Pastries is an elegant French patisserie that offers guests the finest, authentic French macarons and pastries. Headquartered in Sarasota, Florida, the brand began franchising in 2012 and has since grown to more than 63 locations across the U.S. Le Macaron French Pastries is ranked on Inc. 5,000 in 2016, #17 on the 2019 Top Emerging Franchise List as well as ranking on the Top 100 Food and Beverage category by Entrepreneur. In addition, Le Macaron holds a No. 9 ranking in the baked goods category and was recently named to the FranServe 2022 Fran-Tastic 500 list, which recognizes the top franchises in the country. For more information, visit http://lemacaron-us.com/.

30 09, 2020

Own a Family Friendly Business with NO On-site Baking!

2020-09-30T21:08:39-04:00September 30th, 2020|Tags: , , |

When Le Macaron founders, Rosalie Guillem and her daughter, Audrey Guillem-Saba moved from France to the U.S., they had a dream, to share authentic macarons and other French pastries with America. Today, there are over 70 Le Macaron franchise locations operating coast to coast, inviting communities nationwide to slow down and indulge in a simpler way of life. By Lana Mazin

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16 04, 2019

Le Macaron French Pastries Looks to Make a Sweet Impression in Texas

2019-04-16T21:11:45-04:00April 16th, 2019|Tags: , , , , |

Elegant French Patisserie Franchise Looks to Add 10 New Locations by 2023

AUSTIN, Texas — Le Macaron French Pastries, an elegant French patisserie that offers guests the finest, authentic French macarons and pastries, recently announced plans to introduce more than 10 locations in targeted communities throughout Texas. The community-focused brand will ignite growth through strategic franchise partnerships and aims to open the new locations within the next five years.

Le Macaron French Pastries currently has more than 50 locations across the nation and is looking to ramp up growth through a selective strategy, focusing on a solid foundation of smart franchise partnerships and tactical site selection. Three Le Macaron French Pastries franchises are currently open in the Houston and San Antonio area, and each of them have found success with a loyal customer following.

Texas has proven to be the perfect market for our business – the community has been incredibly supportive and the community appreciates the elevated flavors our pastries have to offer,” stated Mervis Ruiz, owner of Le Macaron in Cypress. “From the locals to the millions of visitors that flock to the city every year, we’ve developed a loyal-fan base with our authentic macarons that are unparalleled in the market. I look forward to watching Le Macaron French Pastries further expand its presence throughout Texas as we have become a household name across the State.”

The dedicated customer base Le Macaron French Pastries secures makes the brand a reliable franchise concept for those beginning their professional careers or individuals looking to take a new step in their professional journeys. Jonathan Hanley, owner of Le Macaron in Frisco, held executive roles in a variety of multi-national tech and consumer goods companies. Hanley and his two daughters fell in love with the product of Le Macaron when trying it for the first time, and felt there needed to be a location in their own community. Launched only two years ago, Hanley and Le Macaron in Frisco have earned a dedicated customer following and well recognized online presence.

“Our store has seen success in the Frisco community because we are able to create authentic French experiences,” said Hanley. “Many other macaron brands have gone out of business, but the quality of Le Macaron’s product has helped make the brand a distinguishable one.”

Founded by France natives and mother-daughter team Rosalie Guillem and Audrey Saba, Le Macaron French Pastries provides an authentic French experience for Americans nationwide. Upon entering, guests are greeted with brilliant colors and a modern interior complemented with traditional music playing throughout the café. Offering more than 20 flavors of macarons, as well as seasonal flavors, the menu extends to include pastries, gelato, coffee, cakes, éclairs, and more.

Whether in a metropolitan city or municipal town, Le Macaron French Pastries offers a new franchise opportunity which aims to lean into the growing quick-serve and snack brand trend of kiosks, mobile carts, and express locations. As consumers’ on-the-go lifestyle continues to accelerate, Le Macaron French Pastries seeks to capitalize on these captive audiences at malls, airports, sporting events, festivals and other gatherings. Franchisees can expect an investment ranging from between $91,750 to $127,000 for a mobile cart and $146,000 to $375,500 for a traditional café. All of Le Macaron French Pastries products are made in the kitchen headquarters, eliminating the need for a full kitchen space. Interested parties should have a strong desire to own a business, as well as a passion for the dessert space and success.

“The thriving economy and diversity of cultures in Texas makes the state an optimal place for Le Macaron French Pastries to grow,” said Rosalie Guillem, CEO and co-founder of Le Macaron French Pastries. “We are confident our versatile mobile cart franchise opportunity will give local entrepreneurs the opportunity to invest in the brand while reducing the high overhead costs that are often associated with opening a business. We look forward to working with franchise partners in cities like Austin, El Paso and Dallas to help give all Texas residents access to our little bites of heaven known as macarons.”    

For more information on the Le Macaron French Pastries franchise opportunity please visit http://lemacaronfranchise.com/.

About Le Macaron French Pastries

Founded in 2009 by Rosalie Guillem and her daughter Audrey, Le Macaron French Pastries is an elegant French patisserie that offers guests the finest, authentic French macarons and pastries. Headquartered in Sarasota, Fl., the brand began franchising in 2012 and has since grown to more than 50 locations across the U.S. Le Macaron French Pastries is ranked on Inc. 5,000 2016, #17 on the 2019 Top Emerging Franchise List as well as ranking on the Top 100 Food and Beverage category by Entrepreneur and holds a No. 9 ranking in the baked goods category. For more information, visit http://lemacaron-us.com/.