When Le Macaron founders, Rosalie Guillem and her daughter, Audrey Guillem-Saba moved from France to the U.S., they had a dream, to share authentic macarons and other French pastries with America. Today, there are over 70 Le Macaron franchise locations operating coast to coast, inviting communities nationwide to slow down and indulge in a simpler way of life. By Lana Mazin
Family owned and operated, Le Macaron is revolutionizing the retail bakery sector by offering the original French pâtisserie concept, characterized by luxury and simplicity. When Le Macaron founders, Rosalie Guillem and her daughter, Audrey Guillem-Saba moved from France to the U.S., they had a dream, to share authentic macarons and other French pastries with America. Today, there are over 70 Le Macaron franchise locations operating coast to coast, inviting communities nationwide to slow down and indulge in a simpler way of life.
Le Macaron offers franchise owners the opportunity to start a unique, market-tested niche bakery business of their dreams with no experience necessary. Owners enjoy simple, streamlined operations with no on-site baking, as all of their delicacies are made from the highest quality ingredients by master French chefs and shipped to franchise locations nationwide. This means no expensive kitchen equipment, minimal staffing requirements, and a flexible footprint. Also, their initial investment is much lower compared to other concepts within the industry, and they offer four different business models: traditional pastry shops, permanent kiosks, mobile kiosks, and food trucks, to ensure there is a model for every type of investor.
During the recent pandemic, Le Macaron has proved itself as a staple in the community and seen steady sales across locations. Customers tend to purchase affordable luxuries (like macarons) during times of economic downturn, for the comfort and uplifting emotions they provide. Their locations were able to pivot during quarantine by offering delivery and curbside pick-up options. Additionally, their mobile business models are perfectly positioned for the new-normal because they allow franchise owners to go out and find customers – rather than wait for them!
If you have been looking for a simple, scalable, profitable, and fun business to run, Le Macaron could be the perfect option! The franchisors love when owners want to work day-to-day as owner-operators, but are also open to having a general manager in charge and oversee high-level operations. Le Macaron is a delightful opportunity for those looking to start a family business or add an exciting and unique concept to their portfolio.
– Lana Mazin
Lana Mazin has worked at Raintree, a franchise development organization for almost four years. By overseeing and evaluating numerous franchise concepts, Lana prides herself on helping franchise consultants determine the best options to present to their clients. She holds a masters degree in marketing with a focus on brand development from the University of Colorado, Denver. For more information on Raintree, please visit raintreesales.com.