July 2023 Issue – Digital Articles

July 2023 Issue – Digital Articles2023-06-26T14:27:19-04:00



Hofbräuhaus of America: Celebrations Abound for an Iconic Brand

For Hofbräuhaus, the celebrations keep coming. This past May, the brand’s Newport, Kentucky, location – the first U.S. Hofbräuhaus – marked 20 years in business. And now Hofbräuhaus Las Vegas is set to celebrate its 20th anniversary in March 2024, as the brand continues to honor its rich Bavarian roots. By Lizzy Yeserski


BODY20: Transforming Bodies in 20 Minutes

The BODY20 franchise is turning heads with a workout routine that can burn more calories in 20 minutes than your regular 90-minute routine. The secret is EMS (electro-muscle stimulation) technology, which uses electrical impulses to activate muscles in the body. By Sarah Lindauer


That 1 Painter: Achieve Your American Dream

Behind every great paint job at That 1 Painter is a 30-plus-person support network helping franchisees achieve the American dream. More than just experts in the painting and home services space, That 1 Painter has built an onboarding and operations experience that’s propelled them to become the fastest-growing painting franchise in the U.S. By Sarah Lindauer


HomeVestors: Beautifying a Community One Family at a Time

John and Corinne Tesh like to say they are beautifying their Jacksonville, Florida, community one family at a time. As HomeVestors® of America franchisees, the “We Buy Ugly Houses®” people, the Teshes are part of a network of franchises that makes up the largest and longest-running cash homebuyer in the country. By Patty Horansky


BrightStar Care: Outshining the Competition

Dan Price knew nothing about the senior care industry when he bought his first BrightStar Care® franchise in Leesburg, Virginia, in 2015. Price had left the finance world in the late ‘90s and purchased a farm in northern Virginia, where he raised honeybees and flowers, shared his knowledge of bees and the environment with area schoolchildren and donated cut flowers to senior citizens. By Patty Horansky


Magical Place(ments): FranServe’s Annual Convention and Franchise Expo

July is one of the most anticipated months of the year for FranServe, Inc. Last year, the annual convention and franchise exposition was held at the Walt Disney World Yacht and Beach Club Resorts in Lake Buena Vista, Florida. By Nancy E. Williams


Shop Talk

Operational vs. Proactive Franchisee Support

The key to franchise company growth is happy, profitable franchisees – and the key to happy, profitable franchisees is effective support for your owners. When your franchisees are properly supported, they become happier, more engaged, more profitable, and create increased royalties and improved validation for your franchise development. By Angela Coté


What’s the First Step to Franchising?

The first step to franchising is to partner with a franchise consultant. A consultant will be an invaluable guide as you research the details of franchising. Your franchise consultant will not only help you to discover what type of business model you want to pursue, but will also help find the perfect franchise that is the right fit. By Rose Mango


What Business Are You in?

Seems like a simple enough question. However, I think many franchisors forget they are in two businesses. One is the underlying subject matter expert on the service provided to consumers, such as a restaurant, gym, roofing, etc. But the second, and increasingly more important, as your system grows, is the business of franchising. By Tom Spadea


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