Tatyana Stemkovski, Author at Franchise Dictionary Magazine

5 01, 2022

TITLE Boxing Club Upgrades Digital Fitness Platform TITLE On Demand, Strengthens Omnichannel Leadership Position

Tatyana Stemkovski2022-01-05T10:55:58-05:00January 5th, 2022|Tags: boutique fitness studio, boxing and kickboxing fitness classes, boxing-inspired fitness club, TITLE Boxing Club, virtual fitness application, workout|

TITLE Boxing Club Partners with Pro Boxer Joseph “JoJo” Diaz for Digital Workout Creation and Pro Tips.

SANTA MONICA, Calif. — TITLE Boxing Club, the nation’s leading fitness boxing company with more than 140 clubs and tens of thousands of members and digital subscribers across TITLE Boxing Club and BoxUnion brands, has enhanced its digital platform, TITLE On Demand. The platform includes boxing, kickboxing, strength and other class formats which are filmed in a new studio in Los Angeles that was designed specifically for the platform. In addition to class format and technology updates, TITLE Boxing Club is now partnering with former US Olympic boxer and professional titleholder, Joseph “JoJo” Diaz. TITLE On Demand will feature his insight and training tips, providing members with a new and unique boxing training experience.

TITLE On Demand is the home of streamed boxing fitness, and the platform features a wide variety of workout formats, class lengths, tutorials and boxing styles, with new classes released every week. The classes enable members to become better boxers while gaining the physical and mental wellness benefits that are unique to true boxing-based workouts. The instruction is based on the same methods trainers use to lead the in-person boxing fitness classes offered at TITLE Boxing Clubs across the U.S.

The upgraded platform and new California film studio are part of a commitment to delivering a hybrid fitness model that provides the flexible training options desired by today’s fitness enthusiasts.

“We’re thrilled to bring this new and improved version of TITLE On Demand to our members,” said Josh Cole, Chief Marketing and Digital Officer of TITLE Boxing Club. “TITLE On Demand ensures the legacy of traditional boxing while also offering members the best of modern fitness techniques and technology within one platform.”

The platform’s content now reflects the talent and creativity of newly hired Director and Producer, David Broder, an experienced creator of short films and commercial content as well as a former competitive martial artist. In addition to featuring TITLE Boxing Club’s highly trained and experienced coaches in classes, JoJo Diaz will also be featured as a new partner of TITLE Boxing Club. Diaz’s presence with the brand will enhance boxing tutorial videos and he will also be featured in a number of workouts.

“This partnership with TITLE Boxing Club and being a part of TITLE On Demand is an exciting new step in my career,” said JoJo Diaz. “I’ve learned a lot from my personal boxing journey, and sharing tips from my own experience with thousands of TITLE Boxing Club members is fun and rewarding. I look forward to further partnering with the TITLE team to bring the fitness and mental benefits of boxing, which have meant so much to me personally, to as many people as possible.”

The enhanced TITLE On Demand builds on TITLE’s authentic connection to the sport of boxing by providing workouts based on actual training techniques of competitive boxers. The workouts cater to all fitness and boxing-skill levels, with no prior boxing experience required. TITLE Boxing Club, whether through its digital platform or physical locations, is committed to providing the best boxing-inspired fitness training to anyone, anywhere, anytime.

About TITLE Boxing Club/BoxUnion

TITLE Boxing Club is a franchise of boutique fitness clubs specializing in boxing and kickboxing classes with more than 140 locations and another 130 in development worldwide. The brand is currently ranked on Entrepreneur magazine’s prestigious Franchise 500 list and the Inc. 5000 list of America’s fastest-growing, privately-held companies. BoxUnion is a fitness brand with three studio locations in California and a digital subscription service. BoxUnion’s workouts bring together mind, body, music and boxing, featuring high-intensity cardio, muscle sculpting strength training and TONS of punches. Voted most fun new workout by Self Magazine and Top 10 coolest workout taking over LA right now by Well + Good, BoxUnion has been recognized by everyone from People Magazine to Goop. In January 2021, BoxUnion acquired TITLE Boxing Club to form the nation’s premier omni-channel fitness brand. To find out more about TITLE Boxing Club and find a location near you visit titleboxingclub.com and for more information about BoxUnion and BoxUnion Digital, visit https://www.boxunion.com/.

5 01, 2022

Under New Ownership, MY SALON Suite Marks 2021 with Expansion, New Programs and Recognition

Tatyana Stemkovski2022-01-05T10:48:40-05:00January 5th, 2022|Tags: business services, My Salon Suite, NerdsToGo, Suite Management Franchising|

Salon suite franchise continues impressive growth into the new year.

CARROLLTON, Texas — MY SALON Suite®, a salon suite franchise that focuses on providing stylists and beauticians a personal space to build their business and the beauty industry’s future, ended the year with impressive growth. Under the new ownership of Propelled Brands, the brand opened 40 new locations, rolled out new programs and garnered national recognition.

“Our franchisees continue to exceed our expectations year after year, consistently propelling our brand to new heights through their hard work and dedication,” said Ken McAllister, the co-founder and CEO of MY SALON Suite. “With MY SALON Suite joining Propelled Brands, our franchisees are receiving ongoing support and unparalleled resources to position the brand as a true leader among the industry and the local communities it serves.”

MY SALON Suite highlights for the year include:

Suite Management Franchising LLC. acquired by Propelled Brands, the corporate umbrella of FASTSIGNS®, SIGNWAVE®, and NerdsToGo® in June;
Opening 40 locations in 2021 with more than 60 additional units planned to open in 2022;
All MY SALON Suite locations experienced record-high occupancies, with system wide occupancies growing by 6.7% from last year and new locations’ opening occupancies increasing by 21%;
Fourteen MY SALON Suite locations expanded to add more suites;
Forty-three leases were signed for new locations;
Sixty-one new units were awarded to franchisees;
Raising more than $120,000 for St. Jude Children’s Research Hospital;
Launching the My Suite Store, an E-Commerce site just for members. MY SALON Suite is the first to market with this program where members can shop and order products at wholesale rate and have it shipped right to them;
Launching the Smart Start Program, a package designed to incentivize growth for Members and beauty pros. Offerings include access to MY Suite Store, free payment processing through Square, education resources, referral incentives, suite customization, and the opportunity to give back through the Suite Relief Fund;
Ranking 61 in Entrepreneur magazine’s Franchise 500;
Ranking 65 in Entrepreneur magazine’s fastest growing franchise worldwide;
Ranking 1257 in Inc. Magazine’s annual Inc. 5000 list;
Ranking in Franchise Business Review’s Top 50 Franchises for Women;
Ranking in Franchise Times Fast and Serious List;

The initial investment for a MY SALON Suite franchise is approximately $664,738 – $1,479,827, including a $50,000 franchise fee. Ideal candidates have a net worth of $1 million, of which $200K is liquid. Additionally, MY SALON Suite offers a special incentive for veterans and first responders, including paramedics, emergency medical technicians, police officers, sheriffs, and firefighters, which includes a 50% reduction on the franchise fee – a savings of $25,000.

For more information about the MY SALON Suite franchise, visit https://www.mysalonsuite.com, or contact Mark Jameson at mark.jameson@propelledbrands.com or 214-346-5679.

About Suite Management Franchising®
Suite Management Franchising, the parent company of MY SALON Suite® and Salon Plaza®, is a salon suite franchise created for entrepreneurial-spirited individuals interested in diversifying their portfolio while living a semi-absentee lifestyle. Founded to inspire and empower the modern-day salon owner, the company offers a unique opportunity for a diverse range of beauty and health professionals to run their businesses successfully. Salon members are provided ongoing training, support, and a strong referral network to help their business generate a six-figure income. Featured in Entrepreneur magazine’s “Top New Franchise” list, the brand is widely recognized for its rapid expansion and noteworthy success. A strategic alliance partnership with Propelled Brands, the nation’s largest family-owned collection of salons, continues to propel the brand’s growth. With 210 locations in 35 states across the United States and Canada, the franchise concept plans to add 200 franchise partners and 500 salons in the next three years.

For more information about Suite Management Franchising, visit mysalonsuite.com/franchise. To learn more about MY SALON Suite and Salon Plaza, visit mysalonsuite.com and salonplaza.com.

5 01, 2022

Massage Heights Franchising Reports Record Revenues as More People Seek Wellness & Healing

Tatyana Stemkovski2022-01-05T10:38:06-05:00January 5th, 2022|Tags: balanced and healthy lifestyle, Massage Heights, membership-based therapeutic services, pain management, reduction of stress, relaxation, skin therapy services, therapeutic massage and facial services|

Leading Spa Franchise Shows Massages & Facials on the Rise for New & Existing Members.

SAN ANTONIO — Massage Heights Franchising has experienced dramatic revenue growth as people are becoming more focused on their health and well-being more than ever before. The rising surge of therapeutic massage and facials reflect the increased desire to improve one’s self-care. A combination of stress, anxiety, skin problems along with the need for “human touch” has created unprecedented demand for massages and skincare services at Massage Heights Retreat franchises throughout North America.

Massage Heights Franchising reports consistent spikes in appointments across all categories of massages as well as skincare services including a selection of therapeutic facials. Massage revenues are up more than 20 percent and facial revenues up more than 30 percent over 2019 (the latest “normal” year for comparison). Massage Heights Franchising celebrates a +85% increase in the number of Retreats exceeding $1M in AUV (Average Unit Volume) for 2021.

“Our purpose has always been to elevate the lives of our members, franchisees, therapists and estheticians. It’s especially gratifying to know that during these stressful times, we have the ability to heal and help more people than ever before,” said Massage Heights CEO and President Susan Boresow, noting that revenue dues from memberships are up nearly 17 percent over 2019.

As new memberships are increasing, existing member retention is also at an all-time high. Boresow added, “Our members really appreciate our roll-over credit model that builds up benefits – if you don’t use it, you don’t lose it. From our quality linens, high-end tables to essential oils and free aromatherapy, it’s all about creating that personalized relaxing experience. Members consistently return to their go-to therapist who takes the time to know and address their specific needs.”

Based on demand, the growing wellness brand is also seeing heightened interest in its franchise opportunity. With its rising AUV, Massage Heights Franchising expects to double in size by the end of 2025 and has identified multi-unit opportunities within every major market. The brand is looking to expand its Retreats through the east coast, Midwest and prime territory within Arizona and Colorado. Resales have also proven to be an effective way for new franchisees who are seeking to enter a market with an existing customer base, while gearing up to expand within the territory.

As the uptick has clearly been positive for Massage Heights’ franchisees, it has also created career opportunities for more massage therapists and estheticians. Earlier this year, the brand announced the hiring of massage industry veteran CG Funk as Senior Vice President of Culture & Industry Relations for Massage Heights to further support the work of massage therapists and estheticians and increase awareness on the purpose and value of these wellness careers.

Massage Heights will launch an exciting new podcast and video show early this year to be hosted by Funk called “Outside the Room” focused on recruitment, retention and culture for therapists and estheticians.

About Massage Heights

The massage franchise started in 2004 and has grown to more than 120 Retreats throughout North America by providing personalized wellness treatment options through therapeutic massage and skincare services. Massage Heights is a family-owned massage and wellness franchise dedicated to elevating the lives of others by providing Members and Guests with professional, affordable and resort-quality massage, skincare and wellness services. For more information about Massage Heights and its franchise opportunities, please visit MassageHeightsFranchise.com.

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