relaxation

Husband-Wife Duo Joins Leading Massage Franchise with Plans to Open Two Locations in the Dallas-Fort Worth Area

DALLAS-FORT WORTH, Texas — Originally founded in Texas, leading massage and wellness franchise, Massage Heights, inks a multi-unit agreement to continue expanding in their home state. The two new locations will provide an elevated experience to those in the Dallas-Fort Worth region who are seeking personalized wellness treatment options.  As consumer’s interest in wellness services continue to rise, prospective franchisees are looking to stake their claim within the Massage Heights franchise opportunity.

Behind the signed agreement are first-time franchisees and recent first-time parents, Russell and Norelia Rogers. Following his service in the Air Force, Russell went on to obtain an MBA from Texas Christian University where he built upon the skillset he developed throughout his military experience. Nori is a dedicated registered nurse who holds a deep passion for wellness and serving others, and always desired to share it beyond the walls of the dialysis center she works in. As the duo began to look for a business opportunity they could do together, they crossed paths with Massage Heights and knew it was the perfect fit.

The couple began their wellness journey years ago by visiting a local spa, and they quickly turned into recurring customers. The benefits the two reaped from massage therapy were so lifechanging that Nori began encouraging it in her patients’ healthcare routines. The changes they’ve experienced themselves and witnessed in others became a leading factor in their new business venture.

“My wife and I’s first-hand experience with the impact massage therapy can have on one’s mental and physical health aligns seamlessly in the mission Massage Heights holds to improve the lives of others through various wellness practices,” says Russell. “This is one of the many reasons we’re excited to bring an oasis to various communities across the Dallas-Fort Worth area where an elevated wellness experience is made accessible for individuals to incorporate in their everyday lives.”

Massage Heights continues to prioritize innovation with its service and retail offerings to meet the changing needs of consumers. As these efforts help drive franchisee profitability, advances in marketing, strong unit economics, and proprietary technology have also contributed to a high-performing sales year.

The International Franchise Association (IFA) reported that service-based industries will lead overall franchise expansion, with beauty, fitness, health and wellness concepts ranking on the top of this list. With the industry primed for increased growth, Massage Heights has identified key target growth markets and has prime territories available nationwide.

“We’re always ecstatic to witness growth especially when it’s within our home state, where we first opened our doors,” says Shane Evans, Co-Founder and CEO of Massage Heights. “Establishing a strong connection within the communities that we expand in is immensely important to our brand’s mission. We have full confidence Russell and Nori are ideal franchise partners who will utilize their backgrounds and passion for massage therapy to make a difference in the lives of those in the Dallas-Fort Worth area.”

Massage Heights is currently seeking single and multi-unit operators to join its growing brand. To learn about Massage Heights franchise opportunities, visit https://www.massageheightsfranchise.com/.

Leading Massage Franchise Launches ‘Birthday Sweepstakes’ to Celebrate 20 Years of Providing Wellness Services

SAN ANTONIO — In honor of its 20^th anniversary, leading massage and wellness franchise, Massage Heights, announces its recognition of guests and members with a nationwide sweepstakes. Having serviced more than one million people each year with therapeutic wellness treatments for the last 20 years, the brand looks to celebrate those who have benefited from its personalized massage and facial services by gifting one-hour services to 20 winners.

Starting Thursday, April 4, on Massage Heights’ formal anniversary, consumers across the U.S. can participate in a social media giveaway for a chance to win a one-hour massage or facial service.

To enter Massage Heights’ anniversary sweepstakes, participants must complete the following:

• Like the announcement post on Facebook or Instagram.
• Follow Massage Heights on Facebook or Instagram.
• Tag three friends who deserve a day of pampering in the comments of the post.
• Bonus Entry: For an extra chance to win, share the Facebook or Instagram post to your story and tag @massageheights.

The sweepstakes will run through Tuesday, April 30 and five winners will be selected each Tuesday throughout the month of April. While the sweepstakes does celebrate Massage Heights’ guests and members, the franchise brand encourages all consumers to celebrate this milestone anniversary and discover first-hand why the need and interest in wellness services continues to rise.

“The inception of Massage Heights was rooted in the growing need for affordable and professional massage therapy, and I’m proud that we’ve not only delivered but surpassed our initial goals,” shared Shane Evans, Co-Founder and CEO of Massage Heights. “As we approached this milestone, we felt passionate about recognizing and celebrating those who helped us get to this point: our guests and members. I’m grateful for what we have been able to accomplish the last 20 years, but this is just the beginning.”

Founded on passion and an authentic belief that the health and wellness benefits of high-quality massages and facials should be accessible to everyone, Massage Heights continues to live out its desire to elevate the communities it serves.

To learn more about Massage Heights visit www.massageheights.com and connect with their social media pages: Facebook, Instagram, LinkedIn and Twitter.

NO PURCHASE NECESSARY. Must be 21+ and a US resident of a state where Massage Heights has Retreat locations to enter. Entry deadline 11:59:59 p.m. PST 4/30/2024. This giveaway is in no way sponsored or endorsed by Meta. Winner will be notified via DM’s from @massageheights on or about 5/1/2024. Travel is not included.

Leading Massage Franchise Responds to High Demand for its Services, Grows Footprint with Husband-Wife Duo

LAS VEGAS — With the U.S. wellness industry valued at $1.8 trillion, leading massage and wellness franchise Massage Heights brings continued growth to Las Vegas with a signed franchise agreement. Further growing its footprint in Nevada, the new Retreat will provide massage and skin therapy to those seeking personalized wellness treatments outside of the tourist-centric Vegas Strip. As consumers’ interest in wellness services continue to rise, prospective franchisees are looking to stake their claim within the Massage Heights franchise opportunity.

Behind the new agreement is husband-wife duo, James and Eshelle Manion. Originally from Idaho, the couple relocated to Las Vegas six years ago. After a close family member used massage therapy to manage her Parkinson’s and dementia symptoms, the Manions were inspired to have their next venture be within the wellness industry. In finding Massage Heights and falling in love with the concept, the entrepreneurial duo decided to sign their agreement in honor of the aunt who encouraged this new journey.

Combining Eshelle’s marketing and sales background, and her experience as a manager of another massage concept, with James’ finance and management expertise, the Manions bring a wealth of knowledge with them to Massage Heights. Becoming a true family business, the Manions’ son will also be working in the retreat to spearhead social media and IT operations.

“James and I have experienced first-hand a need for more accessible massage concepts in the area, and we are here to deliver,” said Eshelle. “In opening our Massage Heights, we hope to become more engrained in the community and give back to Parkinson’s organizations. We are excited to provide the Las Vegas area a solution to the high demand for therapeutic massage and skincare services through a brand with a proven business model.”

Massage Heights continues to prioritize innovation with its service and retail offerings to meet the changing needs of consumers. As these efforts help drive franchisee profitability, advances in marketing, strong unit economics, and proprietary technology have also contributed to a high-performing sales year.

The International Franchise Association (IFA) reported that service-based industries will lead overall franchise expansion, with beauty, fitness, health and wellness concepts ranking on the top of this list. With the industry primed for increased growth, Massage Heights has identified key target growth markets and has prime territories available nationwide.

“With the industry poised for aggressive growth, there has never been a more opportune time to join the Massage Heights brand,” said Ashley Schuetz, Chief Marketing Officer of Massage Heights. “James and Eshelle embody a deep passion and unwavering commitment to the wellness of others and we are excited to continue to expand the brand’s footprint in the Las Vegas market.”

Massage Heights is currently seeking single and multi-unit operators to join its growing brand. To learn about Massage Heights franchise opportunities, visit https://www.massageheightsfranchise.com/.

Massage, Skincare & Wellness Franchise Re-Embraces its Passionate Co-Founder to Lead Brand Innovation  

SAN ANTONIO — Massage Heights, a leading massage and wellness franchise that provides high-quality massage, skincare and wellness services in more than 115 Retreats throughout North America, announced today the return of co-founder Shane Evans as company CEO. Effective immediately, Evans takes the place of Susan Boresow, who served as President and CEO for the past two and a half years.

“Twenty years ago, when the company was founded, our vision was to provide unparalleled wellness experiences. It is with a deep sense of responsibility and commitment that I step back into this role,” said Evans, who co-founded Massage Heights in 2004, and served as its President, COO, Vice Chairwomen of the Board of Directors, and CEO, a role she held for five years up until 2021. “As we celebrate our 20th anniversary, we also look forward to launching initiatives that honor our legacy, while paving the way for future success.”

A New Chapter
Wishing her predecessor the best in future endeavors, Evans expressed deep gratitude for Boresow’s contributions, saying she has been a valuable member of the Massage Heights team. Boresow returned the kind words and appreciation.

“I’m immensely grateful for the incredible journey I’ve had bringing my years of franchise experience to leading Massage Heights over the past few years,” Boresow said. “It has been an honor to contribute to the growth and success of this growing wellness brand. It’s a wonderful time to witness the return of Massage Heights’ visionary founder Shane Evans to an active leadership role. The franchisees and I have full confidence in Shane’s ability to guide the company to even greater heights, and I look forward to cheering on the continued success of Massage Heights from the sidelines.”

Leading with Empathy 
In addition to the having unquestionable passion for the brand as its co-founder, Evans also has skin in the game and empathy for franchisees, owning a Massage Heights Retreat herself. Over the years, she has also gained perspective on the franchise industry and the franchising model in general, sitting on the board of the International Franchise Association, serving as Co-Founder and Principal of Summit Franchise Supply, LLC, and partner of The Gents Place.

As she steps back into the role of CEO, Evans said her primary focus will be fostering a culture of collaboration, transparency, and innovation among the home office team and franchisee system. “We will strive for operational excellence, enhanced franchise support, and sustainable growth, benefiting all members of our Massage Heights family,” she noted.

Riding Momentum in $1.8 Trillion Industry
With the U.S. wellness industry continuing to surge and valued at $1.8 trillion, the leadership transition comes at an ample time. Additionally, Massage Heights is riding the wave of momentum after an impressive growth year – from franchise development to the rollout of its LED Light Therapy service to a homerun partnership with former professional athlete, Bo Jackson.

Leading Massage and Facial Franchise Opens in Kingston with Multi-Unit Franchisee, Celebrates with Grand Opening Event on Nov. 17

KINGSTON, N.Y. — Massage Heights, a leading massage and wellness franchise, announces the grand opening of its newest location in Kingston, NY, which marks a significant milestone as the brand’s first location in the state. The new Retreat, located at 1204 Ulster Avenue, Suite #2 Kingston, NY 12401, will celebrate its opening with an event on November 17. With sights set on achieving another record-breaking year, Massage Heights continues to increase its presence to offer more guests massage therapy and facial treatment options.

Making history in bringing Massage Heights to the state of New York is multi-unit franchisee David Shawger and his business partners. Shawger is an existing franchisee with Massage Heights, and this will mark his second location with the brand. Having spent more than two decades as an IT consultant, Shawger had always felt a strong sense of an entrepreneurship and was looking to invest in a brand with a strong, collaborative and structural system.

Alongside Shawger are Chas Cerulli and Maria Weitzman, both of whom are taking their first step into the franchising world with this new endeavor. Cerulli has been working in higher education dining for more than 25 years and has vast experience in hospitality. After becoming a member of Massage Heights in New Jersey as a solution to his chronic back pain, he became a firm believer in the brand and the healing power of touch. Weitzman has experience as a marketing manager and consultant, working for international finance brands such as JP Morgan Chase and Bank of America. After visiting Shawger’s existing location in Morristown, NJ and experiencing the services, her decision to join Massage Heights was solidified. Both Cerulli and Weitzman having been members of Shawger’s existing location saw first-hand how the brand brings a needed service to the community.

“The Massage Heights team has always given me consistent support and that is what gave me the confidence to expand,” shared Shawger. “Being a consumer of massages for years, I have a personal commitment to wellness and know how important it is. Chas, Maria, and I look forward to breaking into the New York market while serving and connecting with the people of Kingston.”

The Ulster County Chamber of Commerce will be present for the grand opening event, with a formal ribbon cutting at 3 p.m. Guests will have the opportunity to participate in raffles and giveaways to win prizes and tour the retreat. All proceeds from the raffle will directly support Peoples Place, a local non-profit food pantry, thrift store, wellness empowerment center and community café.

“Launching our first retreat in New York is a testament to the relentless spirit of innovation that drives our company forward,” said Susan Boresow, President & CEO of Massage Heights. “We are excited to see the success David, Chas and Maria will generate, and to see the key role they will play in giving back to the Kingston community and beyond.”

New York marks Massage Heights’ presence in 16 total states as the innovative brand marches forward with an aggressive growth strategy. As the multi-billion-dollar industry remains primed for increased growth, Massage Heights offers a turnkey business opportunity backed by unmatched support. Company leadership has identified target growth markets and has prime territories available nationwide.

For more information about Massage Heights and its franchise opportunities, please visit MassageHeightsFranchise.com.

Master Franchisees Open 11^th Location in Canada as the Sibling Duo Continues to Expand Throughout Canada. 

CALGARY, AB — Massage Heights, a leading massage and wellness franchise, announces further expansion into the Canadian market with the opening of its 11^th retreat in the country. The retreat is located at 70 Shawville Blvd SE, Unit 248 in Calgary, and officially opened their doors on Friday, September 1. Massage Heights Alberta will provide an elevated experience for those in the Calgary community through offerings.

Leading the charge of Massage Heights’ growth in Canada are master franchisees, Will and Zach Carter. The brothers began their journey with the brand when their father became one of the originals investors in Massage Heights Canada. After years of running the business, their father asked them to join and eventually take over the entrepreneurial venture. The brothers, having a sink or swim mentality, dove in headfirst and now are opening their first Massage Heights location since they took over the portfolio.

“At my core, and the core of our business, is helping people and we are able to do that every single day at our Retreats,” said Will Carter. “This is our family’s legacy – and Massage Heights provided us with the foundation and tools to bring wellness to Canada. As we open this new location, I can’t wait to see how this type of therapeutic relief makes a positive impact on our community members.”

Having learned invaluable lessons from their entrepreneurial-minded parents, the brothers have set out to continue to grow their family’s legacy across Canada. An instrumental tool in their success with the brand is the highly skilled team they have built who all align with the Carter’s core values, as well as those of Massage Heights.

To celebrate, the brothers will be hosting a grand opening event at the end of September. Leading up to their formal grand opening, the Carters will also offer a special membership promotion throughout September where each new member will be entered into a weekly drawing to receive an upgraded membership.

“International growth will continue to play a key role in our overall franchise development strategy as we look toward our next era of success,” said Susan Boresow, President & CEO of Massage Heights. “The Carter family have been ideal franchise partners, embodying a deep passion and unwavering commitment to health and wellness.  We are thrilled to have them spearheading our expansion in Canada and look forward to seeing them elevate the lives of more community members through massage therapy.”

Company leadership has identified Canada as a target growth market in addition to the various U.S. territories currently available. As the multi-billion-dollar industry remains primed for increased growth, Massage Heights offers a turnkey business opportunity backed by unmatched support.

Massage Heights is currently seeking single and multi-unit operators to join its growing brand. To learn about Massage Heights franchise opportunities, visit https://www.massageheightsfranchise.com/.

Mechanical Engineer Turned Franchisee to Open Wellness Retreat in Southlake. 

DALLAS — Massage Heights, a leading massage and wellness franchise, announces a signed franchise agreement in the Dallas market, further growing in the brand’s home state. The location will provide an elevated experience to those in the Southlake community who are seeking personalized wellness treatment options. The retreat is located at 100 W Southlake Blvd Suite 175.

Behind the new agreement is Texas native and first-time franchisee, James Crawford. Crawford spent nearly a decade as a mechanical engineer and also started his own real estate business. Despite finding success in these avenues, Crawford hit a roadblock after facing several injuries and surgeries which forced him to slow down his workaholic lifestyle. He found that massage therapy helped with pain relief and inspired him to pursue a new career venture. Coupled with his interest in becoming a business owner and seeking out improved mental and physical health, Massage Heights was the answer he was looking for.

“When life presented me with unforeseen challenges, I saw an opportunity for transformation,” said Crawford. “In determining what would be next as I looked at new business endeavors, I discovered profound potential with Massage Heights. Prioritizing health and wellness is near to my heart, and I’m excited to create an oasis in the Southlake community where people can receive therapeutic relief in a relaxing environment.”

Having learned invaluable lessons from his time working in corporate America, Crawford has set out to foster a team-based, culturally-driven atmosphere. In Crawford’s eyes, the individuals working with him are not just employees. He highly values their professional development and is committed to equipping them with all the necessary tools to have successful careers. Crawford is eager to display his unwavering commitment to the overall health and happiness of those within the organization.

The 2023 Franchising Outlook report from the International Franchise Association reveals that Texas is one of the top states for franchise development, and outpaces all other states in terms of job expansion. The IFA also projected that service-based industries will witness higher growth than other industries with beauty, fitness, health and wellness concepts ranking high on this list. With the industry primed for increased growth, Massage Heights has identified target markets and has vast whitespace available nationwide.

“We are immensely proud to witness Massage Heights’ continued growth, especially within our cherished home state,” said Susan Boresow, President & CEO of Massage Heights. “James is an ideal franchise partner, embodying a deep passion and unwavering commitment to health and wellness. The success and careers of our massage and skin care therapists are equally important to our brand’s growth, and his determination to build an impactful team is inspiring to our leadership team and other franchisees. We are thrilled to have him as an integral part of our expansion in Texas.”

Massage Heights is currently seeking single and multi-unit operators to join its growing brand. To learn about Massage Heights franchise opportunities, visit https://www.massageheightsfranchise.com/.

Experienced Massage Therapist Transitions to Business Ownership with Leading Massage and Facial Franchise. 

SARASOTA, Fla. — Massage Heights, a leading massage and wellness franchise, announces the grand opening of its newest location in Sarasota, FL. The new Retreat, located at 4948 South Tamiami Trail, will celebrate its opening with an event on Wednesday, June 28 from 2 – 6 p.m. With sights set on achieving another record-breaking year, the brand continues to increase its presence to offer more guests massage therapy and facial treatment options.

Behind the Sarasota Retreat is Kaitlyn Innes, a certified massage therapist with more than two decades of experience. When Innes and her husband were looking for a new business endeavor, a massage franchise concept was top of mind.

“Having worked for Massage Heights, I already knew the brand had a strong business model and exceptional service from a consumer and franchisee standpoint,” shared Innes. “Massage is what I know, live and breathe, so I couldn’t be more excited to fully dive into the industry. Having massage therapy experience allows me to better understand the needs of our Retreat’s therapists and guests. I look forward to playing a key role in my community and serving as a place where Sarasota residents and visitors feel supported in leading healthier lives.”

The local Chamber of Commerce will be present for the grand opening event, with a formal ribbon cutting at 2 p.m. Guests will have the opportunity to participate in raffles and giveaways to win prizes such as facials, massages, wellness products and a 6-month membership. All proceeds from the raffle will directly support the Denis V. Cooper Foundation, a local non-profit dedicated to supporting military Veterans diagnosed with a terminal illness or returning from service as well as their families.

“It is a testament to our brand when we have someone who worked for us on a local level return to become a franchisee,” said Susan Boresow, President & CEO of Massage Heights. “When we have someone like Kaitlyn, who has a raw passion for the industry, we know they will be a strong, successful partner as we look toward the next era of growth. Consumers continue to seek out therapeutic services, and we will continue to meet their needs and open additional locations to do so.”

With Florida being one of the top states for franchise growth, and the southeast being the top region for franchising, the innovative brand continues to expand its footprint in key DMAs. As the multi-billion-dollar industry remains primed for increased growth, Massage Heights offers a turnkey business opportunity backed by unmatched support. Company leadership has identified target growth markets and has prime territories available nationwide.

Leading Massage and Facial Franchise Expands Footprint in Midwest as Demand for Holistic Care Rises.

CLEVELAND, Ohio — Massage Heights, a leading massage and wellness franchise, signed a franchise agreement in the Cleveland market, offering resort-quality massage, skincare and wellness services. Already open for business at 18240 Royalton Road in Strongsville, this is the third retreat within the state.

Behind the franchise agreement is Kim Higgins, who previously served as a Franchise Business Consultant for Massage Heights Franchising for six years at the brand’s headquarters in Texas. After making the transition from consultant to franchisee, she’s now serving the Midwest market. Having two decades of experience working in the beauty industry and the experience of supporting franchisees in her operations role, Higgins will capitalize on her industry knowledge to create an elevated member experience and a strong culture for her 20+ massage and skin care therapists.

“I’ve always had a passion for the wellness and beauty industry, which is what drew me to the operations role at Massage Heights Franchising back in 2018,” Higgins said. “I have had the privilege to work with so many Massage Heights franchisees over the years and supporting and guiding them through their journey in business ownership felt like the perfect next step for me.”

According to the 2023 Franchising Outlook report by the International Franchise Association, service-based industries will witness higher growth than other industries with beauty, fitness, health and wellness concepts ranking high on this list. With the industry primed for increased growth, Massage Heights has identified target markets and has vast whitespace available nationwide.

“Having been a consultant for our franchisees for many years, Kim knows exactly how to best support members, massage therapists, and skin care therapists,” said CEO & President Susan Boresow. “With her passion, expertise, and drive to provide personalized, therapeutic experiences, we know that the community will greatly benefit from her retreat.”

Massage Heights is currently seeking single and multi-unit operators to join its growing brand. To learn about Massage Heights franchise opportunities, visit https://www.massageheightsfranchise.com/.

Leading Massage & Facial Franchise Taps into Innovation and Broadens its Service Offerings.

SAN ANTONIO — As the wants and needs of consumers change over time, Massage Heights responds with service innovation and evolution. The North American spa franchise brand has announced the launch of its new facial service, LED Light Therapy, available at select Retreats nationwide. Partnering with LightStim and their FDA Cleared technology, the newest service features two treatments designed to reduce wrinkles and treat acne and its inflammation.

Non-invasive, painless and no recovery or downtime required, this treatment is made up of LED (Light Emitting Diode) wavelengths that are represented by two colors that offer various therapeutic benefits. The LED Light Therapy will serve as an add-on option to the brand’s existing personalized facials. It also joins a robust list of other available add-ons to facial services such as the HydraFacial, microdermabrasion, skin refinement, skin purifying and more.

“Coming off a successful 2022 with record-breaking revenue and Average Unit Volume and more than 1.4 million services, we are continuing to build off this momentum with added services,” said Susan Boresow, CEO and President of Massage Heights. “The LED Light Therapy treatments are the perfect complement to our facial offerings as wellness and self-care remain a priority for our guests. When considering our first service launch in years, we knew it had to be something that would truly benefit our guest’s skincare and wellness, and LED Light Therapy was an easy choice. Further innovation of products and services will continue to be key in our brand maintaining the strong trajectory we are on.”

Selection on treatment mode for each LED Light Therapy add-on is dependent on a guest’s specific skin care needs. Wrinkle mode softens the look of lines and visible pores, encourages a more vibrant and youthful appearance, tones and refines skin texture and stimulates the skin’s natural ability to counteract signs of aging. Benefits of the acne mode include calming existing breakouts, reducing redness, destroying acne-causing bacteria, helping to restore balance of healthy skin and does not utilize harsh chemicals or medication.

While widely known for its elevated massage services, Massage Heights has placed an increased focus on skincare in recent years to reflect the increased consumer demand. High-tech treatments such as LED light therapy are in high demand, as they address both anti-aging and acne concerns, and the service is gentle with no downtime. As more consumers prioritize self-care and skincare, meeting guests where they are needed remains a top priority for Massage Heights.

“Adding LED Light Therapy to our personalized facials provides guests with results-driven treatment through a relaxing experience,” said Jennifer Fredette, Director of Skin Care Services, “Since the treatment is customizable for each guest – we can help them correct concerns from acne and inflammation, or anti-aging benefits such as luminous and firmer-looking skin. LED Light Therapy can be added to monthly facials, or our skin therapists can create a treatment plan with more frequent facials to help correct specific concerns.”

For more information about LED Light Therapy and how to book an appointment, visit: https://www.massageheights.com/elevations/led-light-therapy/.

To learn more about Massage Heights visit www.massageheights.com and connect with their social media pages: Facebook, Instagram and Twitter.