BODYBAR Pilates Announces Partnership with TAVI, Welcoming New Members with Exclusive Grip Socks
Premium activewear brand teams up with BODYBAR to elevate the new-member experience and drive membership across all studios nationwide
FORT WORTH, Texas — BODYBAR Pilates, a leading modern Pilates franchise, is teaming up with TAVI, the popular studio activewear and legacy grip-sock brand, to bring an elevated welcome experience to new members this April.
From April 1-30, guests who join BODYBAR Pilates with a new Cheers or Speakeasy Membership will receive a free pair of limited‑edition TAVI grip socks, available exclusively through this partnership. Each studio will gift these premium socks to the first 20 qualifying new members, while supplies last.
“TAVI is a brand our members already know and love, and we’re excited to welcome new members with something that is both premium and essential for their workout,” said Vice President of Marketing at BODYBAR Pilates, Brittany Granby. “It’s a fun, functional way to kick off someone’s BODYBAR journey.”
Designed for Pilates in mind, TAVI socks are known for their comfort, quality and signature grippy sole, making them a perfect companion for the high‑energy, Reformer‑based classes offered at BODYBAR Pilates studios.
“We’re thrilled to partner with BODYBAR and help new members start strong with a studio essential,” said Sarah Chambers, TAVI CEO. “Our grip socks are all about supporting movement and confidence, and that aligns perfectly with the BODYBAR experience.”
New members can claim their exclusive pair simply by joining a participating BODYBAR studio with a qualifying Cheers or Speakeasy membership this April.
BODYBAR Pilates and TAVI will continue to expand their partnership later this year with the release of a limited-edition co-branded apparel line. Designed to reflect the elevated, performance-driven experience shared by both brands, the upcoming collection will offer members and studios an exclusive opportunity to extend the BODYBAR lifestyle beyond the Reformer.
To find a studio, book a first class or learn more, visit BODYBARPilates.com or check out the brand on Instagram, Facebook or YouTube. To learn more about available franchising opportunities, visit BODYBARPilates.com/franchise.
Media Note: Images are available for use HERE. Photo credit: BODYBAR Pilates.
About BODYBAR Pilates
Founded to redefine fitness, BODYBAR Pilates is committed to cultivating a balanced, athletic and inclusive community through a fiercely effective Pilates workout. Powered by expert-led instruction and state-of-the-art Reformer equipment, dynamic BODYBAR classes cater to all fitness levels in a welcoming, community-driven environment, helping members discover their physical potential and enhance overall well-being both on and off the Reformer.
As a rapidly growing franchise, BODYBAR Pilates continues to gain national recognition for its performance and momentum. In 2025, the brand was ranked No. 470 on the Entrepreneur Magazine Franchise 500 and No. 727 on the Inc. 5000 list of fastest-growing private companies, achieving 567% three-year growth. With a strong foundation and an expanding national footprint, BODYBAR offers an exciting opportunity for entrepreneurs to build a thriving, community-centric business within a reputable and innovative fitness brand. To learn more, visit BODYBARPilates.com/franchise.
About TAVI
Founded by instructors for instructors, TAVI was born in the studio and quickly became a staple among studio clients worldwide. Known for high-performance grip socks, meticulous craftsmanship and elevated design, TAVI established itself as a trusted presence in boutique fitness.
As the fitness landscape has evolved, so has the TAVI woman—moving seamlessly from barre and Pilates to cycling, HIIT, racquet sports, team training and beyond. In response, TAVI has expanded to offer premium performance socks and thoughtfully designed apparel that deliver both function and flattering fit, from studio to street.
