Megan Kessler opened her first 2B Organized® location in San Antonio, Texas, in October 2024 and expanded into Austin in August 2025. What began as a passion for organization quickly evolved into a growing business serving two major Texas markets. By Nancy E. Williams
2B Organized® brings nearly three decades of experience in residential home organizing, moves and relocations as well as senior life transitions. While the professional organizing industry itself is well established, building a consistently profitable franchise can still be challenging, often due to the lingering perception that organizing services are only needed during spring cleaning. By Nancy E. Williams
2B Organized® provides franchise owners the opportunity to help clients make updates to their home or workspaces in ways that can have life-changing impacts, creating a sense of calm where there once was chaos. As a brand with almost 30 years of experience in organizing, new franchisees can hit the ground running in the $12 billion-a-year (and growing) home organization industry. By Nancy E. Williams
At first glance, professional organizing is often mistaken for a lifestyle business – something driven by personal taste or visual transformation. However, for operators building a real company in the space, success depends far less on aesthetics and far more on systems, judgment and disciplined execution in a competitive market. By Tamara Rahoumi