Founded in 2015, BODY20 is a pioneer in electro muscle stimulation (EMS) training and has quickly built a reputation for excellence in delivering full-body workouts in 20 minutes. With tools that activate muscles more efficiently, the brand offers an innovative approach to exercising in the highly competitive field of fitness. With more than 60 studios open, BODY20 serves a fast-growing and highly diverse membership base. By Erika Ortega
Founded in 2015, BODY20 is a pioneer in electro muscle stimulation (EMS) training and has quickly built a reputation for excellence in delivering full-body workouts in 20 minutes. With tools that activate muscles more efficiently, the brand offers an innovative approach to exercising in the highly competitive field of fitness. With more than 60 studios open, BODY20 serves a fast-growing and highly diverse membership base.
“BODY20 is helping more people build strength, reduce joint strain and stay consistent with fitness while modernizing an entire category in the process,” said Vice President of Partnerships and Communications Molly Crimmins. “Traditional EMS training has long been limited by complexity, but BODY20’s dry suit technology fundamentally changes that.”
With the goal of improving the member experience, BODY20’s proprietary dry suit technology is designed to optimize comfort, consistency and scalability in workouts. This new technology enables group training, opening a potential revenue stream for franchisees and increasing studio capacity.
“The recent rollout of new technology has delivered measurable operational and performance gains,” said Crimmins. “Studios report streamlined session turnover, reduced setup time and greater coaching consistency across sessions. Most importantly, members benefit from a more seamless, comfortable experience.”
By integrating electrodes into form-fitting suits, the BODY20 team has eliminated issues related to water saturation and reduced setup time for members. In addition to simplifying training, the upgrades have improved hygiene, muscle activation and overall comfort.
“Our hope is to shift how the industry thinks about time-efficient workouts, joint-friendly strength training and technology-enabled fitness,” said Crimmins. “We are not just innovating on hardware; we are building an ecosystem. From proprietary technology and coach certification programs to a franchise model designed for consistency and growth, BODY20 approaches innovation holistically.”
As a result, studios are reporting increases of more than 48% in leads and 20% in revenue, according to the company.
“BODY20 aims to establish EMS training as a mainstream pillar of strength and wellness – not a niche offering,” said Crimmins. “Our goal is to reduce barriers to consistency, improve long-term health outcomes and redefine what ‘effective’ exercise looks like in modern life.”
Erika Ortega