Professional skincare has long been positioned as an indulgence – something reserved for special occasions or self-care splurges. Heyday Skincare saw it differently. The brand recognized an opportunity to reframe facials as routine maintenance that people schedule regularly, much like fitness or dental care. By Tamara Rahoumi
Garrett Vargas didn’t start his career in the beauty and wellness industry. In fact, he has a successful background working for big tech companies and co-founded a childcare startup. After selling his startup company, he began looking for his next venture in the booming wellness industry. He knew he wanted a concept that offered operational guidance in an area new to him and was suited to a semi-absentee role. By Kelsi Trinidad
Heyday Skincare was founded in 2015 in New York City, aiming to make self-care through regular facial services more accessible to the everyday consumer. Founders Adam Ross and Michael Pollak, friends from business school, saw a gap in the wellness market for spa treatments. They noticed that treatments tended to be costly and time-consuming and that most people saw them more as occasional luxury services rather than regular maintenance. To fill this gap, the two friends built a business on the mantra, “Get a facial on your lunch break.” By Kelsi Trinidad
Following a year of successful brand repositioning and an assets overhaul, Heyday Skincare is committed to a national skincare reinvention. By Erika Ortega