Ashley Shuman was exploring franchise opportunities online when she came across Heyday Skincare. “I had known of them from being in New York City,” Ashley said. “I just didn’t know that it was actually franchising.” She took a closer look, spotted an open-market opportunity in Brooklyn, not far from her East Village residence, and decided to move forward. By Tamara Rahoumi
Skincare has always had a loyalty problem. Clients book a facial, enjoy it and then don’t come back for six months, if at all. Heyday Skincare was built to solve exactly that. By Tamara Rahoumi
Professional skincare has long been positioned as an indulgence – something reserved for special occasions or self-care splurges. Heyday Skincare saw it differently. The brand recognized an opportunity to reframe facials as routine maintenance that people schedule regularly, much like fitness or dental care. By Tamara Rahoumi
Garrett Vargas didn’t start his career in the beauty and wellness industry. In fact, he has a successful background working for big tech companies and co-founded a childcare startup. After selling his startup company, he began looking for his next venture in the booming wellness industry. He knew he wanted a concept that offered operational guidance in an area new to him and was suited to a semi-absentee role. By Kelsi Trinidad
Heyday Skincare was founded in 2015 in New York City, aiming to make self-care through regular facial services more accessible to the everyday consumer. Founders Adam Ross and Michael Pollak, friends from business school, saw a gap in the wellness market for spa treatments. They noticed that treatments tended to be costly and time-consuming and that most people saw them more as occasional luxury services rather than regular maintenance. To fill this gap, the two friends built a business on the mantra, “Get a facial on your lunch break.” By Kelsi Trinidad
Following a year of successful brand repositioning and an assets overhaul, Heyday Skincare is committed to a national skincare reinvention. By Erika Ortega