2026 is set to be a big year for digital signage and marketing company NTV360. Over the next three years, the company plans to double its top-line revenue through franchise growth and expansion. Although that’s a large goal, the company is being strategic about maximizing the benefits of this growth period. By Kelsi Trinidad
2026 is set to be a big year for digital signage and marketing company NTV360. Over the next three years, the company plans to double its top-line revenue through franchise growth and expansion. Although that’s a large goal, the company is being strategic about maximizing the benefits of this growth period.
“We do roughly 1,000 ad creations every month, and we can scale that to 2,000 right now without having to bring on additional people,” said Chief Revenue Officer Peter Zimmermann. “We’re adapting technology and adopting AI, so we’re learning how to strategically grow without having to increase our expenditures.”
Because NTV360 is not a royalty-based franchise, the role of franchisees is to focus on relationship development in the local community and help local businesses reach their marketing goals. The corporate office handles all the back-end work after the sale, including ad creation, launching the digital ad and providing reporting. The company has also created an inside sales team to help franchisees close deals with prospects.
“On an annual basis, we close 79.5% of the appointments we sit in with a franchisee,” said Zimmermann. “So, it’s very, very profitable for the franchisee. It’s very scalable for them as well.”
Part of the company’s growth strategy is offering full-service digital marketing to prospects. From ad creation and digital billboards to ad placement in podcasts and streaming platforms, NTV360 franchisees can offer a full digital marketing campaign from start to finish. This creates an attractive offer that allows for flexibility based on clientele or even seasonal considerations.
“We can pivot as their needs pivot, allowing our franchisee to capture 100% of their clients’ marketing dollars,” explained Zimmermann.
For Zimmermann, it’s been rewarding getting to work with NTV360’s franchisees and watch them prosper.
“It sounds cliché, but it truly is rewarding watching our franchisees develop their business, develop their strategy but also develop their skills and their tools and become successful. And then, some have a franchisee come back to us and say, ‘Man, this business is 10 times better than I thought it was going to be!’”
Kelsi Trinidad